Convenience Eating - France

Published by: Mintel International Group Ltd.

Published: May. 1, 2008 - 73 Pages

Table of Contents

Issues in the Market

Definition

Consumer research

Abbreviations

Market in Brief

Good growth across the board

Popular pizza

French must get healthier

High level of NPD

Hyper- and supermarkets dominate

Future growth

Internal Market Environment

Key points

Healthy eating for some

Obesity hits France

TV chefs lead the way

Household appliances

Figure 1: Ownership of microwave ovens, freezers and combined fridge/freezer, by country, 2007

Figure 2: Trends in ownership of microwave ovens, freezers and combined fridge/freezer, 2002-07

Figure 3: Ownership of microwave ovens, freezers and combined fridge/freezer, by demographic sub-groups, 2007

Trends in eating out and take-away

Figure 4: Trends in frequency of eating out, 2004-07

Broader Market Environment

Key points

Increase in under 15s will be positive

Figure 5: Trends in French population, by age, 2003-13

Smaller households drive smaller pack sizes

Figure 6: Trends in number of households in France, by size, 2000-05

Consumer spending increases, but confidence drops

Figure 7: Trends in French PDI, consumer expenditure and GDP, at current prices, 2002-12

More working women

Figure 8: Trends in French employment, 2002-06

Who’s Innovating?

Key points

France leads for innovation in convenience foods

Figure 9: New product launchesof convenience food & drink*, by country, 2005-07

Figure 10: Positioning of new convenience food & drink* launches, top 20, France, 2005-07

Market Size, Segmentation and Forecast

Key points

Ready meals

Figure 11: French retail value sales of ready meals, at current and constant prices, 2002-13

Figure 12: Growth in French retail value sales and consumer base for ready meals, 2002-07

Figure 13: French retail value sales of ready meals, by type, 2005-07

Ambient still dominates ready meals

Frozen meals get the cold shoulder

Chilled meals hot up

Pizza

Figure 14: French retail value sales of pizza, at current and constant prices, 2002-13

Figure 15: Growth in French retail value sales and consumer base for pizza, 2002-07

Figure 16: French retail value sales of pizza by type, 2005-07

Not quite frozen out…

But a growing slice for chilled pizza

Soup

Figure 17: French retail value sales of soup, at current and constant prices, 2002-13

Figure 18: Growth in French retail value sales and consumer base for soup, 2002-07

Chilled soup takes off

Figure 19: French retail value sales of soup by type, 2005-07

Sauces

Figure 20: French retail value sales of cooking sauces, at current and constant prices, 2002-13

Figure 21: Growth in French retail value sales and consumer base for cooking sauces, 2002-07

Chilled sauces fail to hit the mark

Figure 22: French retail value sales of cooking sauces by type, 2005-07

Forecast

Ageing population poses challenges

Consumer confidence remains low

Health issues become key concern

Soups to lead growth

Factors used in the forecast

Market Share

Key points

Ready meals

Frozen ready meals

Figure 23: Manufacturers’ value shares of frozen ready meals, through hypermarkets and supermarkets, 2005-07

Chilled ready meals

Figure 24: Manufacturers’ value shares of chilled single portion ready meals, through hypermarkets and supermarkets, 2005-07

Ambient ready meals

Figure 25: Manufacturers’ value shares of ambient ready meals, through hypermarkets and supermarkets, 2006-07

Pizza

Figure 26: Manufacturers’ value shares of frozen pizza, through hypermarkets and supermarkets, 2006-07

Soup

Sauce

Companies and Products

Findus

Fleury Michon

Marie Groupe Uniq

Nestlé

Picard

Raynal et Roquelaure

Sodebo

Unilever

William Saurin

Consumer - Pan-European Overview

Key points

Desserts are particularly popular in France

Figure 27: Use of selected foods by country, 2007

Figure 28: Use of convenience foods more than once a week, by country, 2007

Consumer - Users of Convenience Foods

Key points

Prepared sauces and snack meals seeing the most growth in consumer base

Figure 29: Gains and losses in consumer base for selected convenience foods, 2002-07

Potential for more single-serve options

Single portion meals offer flexibility to all household sizes

Figure 30: Most valuable consumers for volume sales of ready meals (VII), by age, income and household size, 2007

Maintaining pizza’s appeal to younger consumers without contributing to obesity

Figure 31: Most valuable consumers for volume sales of pizza (VII) by age, income and household size, 2007

An image overhaul for soup

Figure 32: Most valuable consumers for volume sales of soup (VII) by age, income and household size, 2007

Cooking sauces could also benefit from greater portion-ability

Figure 33: Most valuable consumers for volume sales of cooking sauces (VII), by age, income and household size, 2007

Detailed demographics - use of convenience foods

Figure 34: Penetration of convenience foods, by demographic sub-group, 2007

Trends in usage

Ready meals

Figure 36: Penetration and frequency of using ready meals, by demographic sub-group, 2007

Pizza

Figure 37: Penetration and frequency of using pizzas, by demographic sub-group, 2007

Soup

Figure 38: Penetration and frequency of using soups, by demographic sub-group, 2007

Cooking sauces

Figure 39: Penetration and frequency of using cooking sauces, by demographic sub-group, 2007

Consumer - Usage and Attitudes

Key points

Convenience foods need to offer more than just time-saving

Figure 40: Attitudes towards cooking and meal occasions, by country, 2007

No time for junk food

Figure 41: Attitudes towards food quality, by country, 2007

Abstract

Convenience foods are taking off in France, where ready meals and pizza have proven successful, rising considerably since 2002. Soup and sauces especially have put on good growth over the review period, gaining 17% and 16% respectively.

The French still have an almost intrinsic relationship with their food. According to TGI data, almost 57% of people consider themselves a gourmet. Future growth will largely depend on whether manufacturers are able to convince consumers that convenience foods can be just as appealing, and as healthy, as home-made foods.

The countries examined within the Consumer Goods Intelligence series of reports are France, Germany, Italy, Spain and the UK.

Products included within the scope of this report include:

• Ready meals: The essential requirements for a product to fall within the ready meals category are first, that there has been some element of recipe input, beyond mere processing on the part of the manufacturer and second, that the product is already prepared and part cooked to the point where it need only be heated.
• Pizza: Includes main meal Italian-style thin crust pizza, American-style deep-pan pizza, mini pizza, French bread pizza.
• Cooking sauces: These products are defined as sauces used during the preparation of food, and are used in the kitchen rather than at the table. It includes ambient wet sauces, chilled sauces and dried, packet sauces.
• Soup: canned, packet, fresh, frozen.

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