Convenience Eating - Italy

Published by: Mintel International Group Ltd.

Published: May. 1, 2008 - 49 Pages

Table of Contents

Issues in the Market

Definition

Abbreviations

Market in Brief

Rising sales

Different trends by sector

Soup is a star performer

Chilled ready meals has a fragmented supply structure

Concentrated distribution

Internal Market Environment

Key points

Convenience food plays a small role in Italian meals

Typical Italian diet is still popular

Rising obesity hampers sales of processed foods

Eating out maintains positive growth

Legislation and new movements shape food offer

Broader Market Environment

Key points

Growing numbers of working women drive sales of convenience foods

Figure 1: Trends in Italian employment, 2000-05

One-person households can also drive sales

Figure 2: Trends in household size in Italy, 2000-05

Economic uncertainty impacts on consumer confidence

Figure 3: Trends in Italian PDI, consumer expenditure and GDP, at constant 2008 prices (real prices), 2003-13

Little impact from ageing population

Figure 4: Trends in Italian population, by age, 2003-13

Who’s Innovating?

Key points

European overview

Figure 5: New product launches of convenience food & drink*, by country, 2005-07

Young Italians conquer their fear of the microwave

Figure 6: Positioning of new convenience foods* top 20, Italy, 2006-07

Little innovation characterises ready meals

Soup sales treble in value

Pasta sauces

Market Size, Segmentation and Forecast

Key points

Ready meals

Figure 7: Italian retail value sales of ready meals, at current and constant prices, through H-S-S, 2002-13

Figure 8: Italian retail value sales of ready meals, chilled and frozen, through H-S-S, 2005-07

Chilled have a high quality image

Figure 9: Italian retail value sales of chilled ready meals, by type, through H-S-S, 2005-07

Frozen meals are fighting back

Figure 10: Italian retail value sales of frozen ready meals, by type, through H-S-S, 2005-07

Frozen pizza

Figure 11: Italian retail value sales of frozen pizza, at current and constant prices, through H-S-S, 2002-13

Figure 12: Italian retail value sales of frozen pizza, by type, through H-S-S, 2005-07

Pasta sauces

Figure 13: Italian retail value sales of pasta sauces, at current and constant prices, through H-S-S, 2002-13

Figure 14: Italian retail value sales of pasta sauces, by type, through H-S-S, 2005-07

Soup

Figure 15: Italian retail value sales of soup, at current and constant prices, through H-S-S, 2002-13

Figure 16: Italian retail value sales of soups, by type, through H-S-S, 2005-07

Prospects and forecast

Demographic changes to promote growth

Chilled products to aid growth

Health issues become key concern

Soups to lead growth

Factors used in the forecast

Market Share

Key points

Ready meals

Frozen ready meals dominated by Findus

Figure 17: Manufacturers’ value shares of frozen ready meals, through H-S-S, 2005-07

Chilled ready meals have greater fragmentation

Figure 18: Manufacturers’ value shares of chilled first courses, through H-S-S, 2005-07

Figure 19: Manufacturers’ value shares of chilled starters, through H-S-S, 2005-07

Figure 20: Manufacturers’ value shares of chilled second courses, through H-S-S, 2005-07

Frozen pizza

Figure 21: Manufacturers’ value shares of frozen pizza, through H-S-S, 2005-07

Soup

Figure 22: Manufacturers’ value shares of frozen soup*, through H-S-S, 2005-07

Pasta sauce

Companies and Products

Unilever Italia/Findus

Buitoni (Nestlé)

La Linea Verde

Vogliazzi

Giesse Fres.co

Channels to Market

Key points

Figure 23: Number of food retail outlets in Italy, by type, 2000-06

Abstract

The Italian convenience foods market is growing but remains less mature than in the other countries examined in this series of reports. The different sectors examined in this report are characterised by different trends and potential. Ready meals is the largest convenience market, with the chilled category registering real growth in value and volume (not tabulated) terms, thanks to consumers looking for quality, which is often associated with freshness. Chilled soups have also done particularly well, with the sector almost trebling in size from €7 million in 2005 to €20 million in 2007.

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