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Published by: Mintel International Group Ltd.
Published: May. 1, 2008 - 63 Pages
Table of Contents
- Scope and Themes
- What you need to know
- Definition
- Terms
- Data sources
- Consumer survey data
- Abbreviations and terms
- Abbreviations
- Terms
- Executive Summary
- 56% of respondents consider themselves overweight
- Who is dieting
- Self weight assessment and likelihood of being on a diet
- Most respondents diet for general health and wellness
- “All or nothing” food restrictions
- Of 19 popular diets, low fat and heart healthy are the most popular
- “Heart Healthy” Diet is the most popular
- “Low Fat” Diet popular for adaptation
- Calorie Counting
- Diets do not get high points for satisfaction
- Most common diet style is “healthy”
- When eating out, some leeway is allowed
- Using ideas or foods, but not diet plans
- New “diet” product launches
- Who is Overweight?
- Key points
- Personal weight assessment
- Figure 1: Assessment of current weight, March 2008
- Market Drivers
- Key points
- Overweight and obesity
- Figure 2: Percentage of population who are overweight or obese, 2000-07
- Health and wellness
- Appearance obsession
- How they are Dieting
- Key points
- Dieting behavior
- Figure 3: Eating pattern, by gender, March 2008
- Figure 4: Eating pattern, by age, March 2008
- Figure 5: Assessment of weight cross-tabulated with eating habits, March 2008
- Why they are Dieting
- Key points
- Wellness tops reasons for limiting food intake
- Figure 6: Reasons for limiting food intake, by gender, March 2008
- Figure 7: Reasons for limiting food intake, by age, March 2008
- Income and education influence motivations for limiting food intake.
- Figure 8: Reasons for limiting food intake, by income, March 2008
- Figure 9: Reasons for limiting food intake, by education, March 2008
- Self weight assessment and reasons for dieting
- Figure 10: Cross-tabulation: assessment of current weight and reasons for limiting food intake, March 2008
- The Diet Plans They Follow
- Key points
- Even with so many options, few respondents follow diet plans
- Diet discards
- Figure 11: Familiarity and experience with diet plans, March 2008
- Figure 12: Currently using diet plans, 2006 and 2008
- “Heart Healthy” Diet
- Key points
- Highest income respondents most likely to follow diet plan
- Figure 13: Demographics of “Heart Healthy” dieters, March 2008
- “Low Fat” Diet
- Key points
- Income determines usage
- High interest in “low fat” foods, but also high attrition rate
- Figure 14: Demographics of “low fat” dieters, March 2008
- Calorie Counting
- Key points
- Only 6% of respondents actively count calories
- Figure 15: Demographics of calorie counting dieters, March 2008
- Satisfaction with and Interest in Diet Plans
- Key points
- Only half of respondents satisfied with current diets
- Figure 16: Satisfaction with diet plans (summary of agree completely/agree), by gender, March 2008
- Figure 17: Satisfaction with diet plans (summary of agree completely/agree), by age, March 2008
- Figure 18: Satisfaction with diet plans (summary of agree completely/agree), by gender, March 2008
- Interest in new diet trends
- Figure 19: Interest in specific diet trends (summary of ‘very interested’ and ‘interested’), by age, March 2008
- Figure 20: Interest in specific diet trends (summary of ‘very interested’ and ‘interested’), by race/Hispanic origin, March 2008
- Attitudes towards Dieting
- Key points
- Dieting styles
- Figure 21: Ways of dieting, by age, March 2008
- Figure 22: Ways of dieting, by race/Hispanic origin, March 2008
- Figure 23: Ways of dieting, by presence of children in household, March 2008
- Dieting when eating out
- Figure 24: Ways of dieting when eating out, by age, March 2008
- Dieting on the menu
- Figure 25: Nutritional claims on healthy, light or low carb menus, Q4 2007
- Using the Food, Not the Plan
- Key points
- Usage of ideas or foods from specific diets
- Figure 26: Usage of food or ideas from specific diets cross-tabulated with self-identified weight assessment, March 2008
- Sales of diet foods
- Figure 27: Sales of specific “diet” foods through FDMx channels, 2002-07
- Figure 28: Usage of specific diet foods, 2007, and usage of diets or food/ideas from diets, March 2008
- New product launches: weight control food and drink
- Figure 29: New diet food launches, 2006-08
- Figure 30: New product launches of branded weight control food and drink, 2006-07
- Weight Watchers
- South Beach
- Slim-Fast
- Advertising and Promotion
- Weight Watchers
- Figure 31: Weight Watchers Slimming television ad, 2007
- Figure 32: Weight Watchers Evergreen television ad, 2007
- Figure 33: Weight Watchers Progresso Soup television ad, 2007
- Figure 34: Weight Watchers Whitman Chocolates television ad, 2007
- Jenny Craig
- Figure 35: Jenny Craig television ad, 2007
- Slim-Fast
- Figure 36: Slim-Fast television ad, 2007
- South Beach
- Figure 37: South Beach television ad, 2007
- Appendix: Other Useful Consumer Tables
- Eating patterns
- Figure 47: Eating pattern, by race/Hispanic origin, March 2008
- Figure 48: Eating pattern, by income, March 2008
- Reasons for limiting the amount or kind of food eaten
- Figure 49: Reasons for limiting food intake, by race/Hispanic origin, March 2008
- Satisfaction with diet plans
- Figure 50: Satisfaction with diet plans (summary of agree completely/agree), by gender, March 2008
- Interest in specific diets
- Figure 51: Interest in specific diet trends (summary of ‘very interested’ and ‘interested’), by income, March 2008
- Dieting strategies
- Figure 52: Ways of dieting, by income, March 2008
AbstractThis report focuses on diet trends among adults. The report answers the following questions:
- How do respondents assess their current weight and eating habits?
- Which of 19 current diets are they following, which are they adapting to their own needs, which have they abandoned, and which have they not even heard of?
- What are the three most popular diets, and how are many respondents currently following them?
- What motivates respondents to diet?
- How do they feel about their current dieting strategies?
- What are their attitudes towards dieting, at home and in restaurants?
- How are diet food sales doing? What new products are being launched? And what advertising strategies help promote them?
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