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Five Case Studies in Retail Innovation (IKEA, Whole Foods, Nike, Virgin, Harley Davidson)Published by: Futurethink Published: May. 1, 2008 - 79 Pages Table of Contents
AbstractThis bundled report contains five innovation case studies, and focus on the innovation efforts of IKEA, Whole Foods, Nike, Virgin, and Harley Davidson. These five companies have consistently defined the cutting-edge in retail innovation.IKEA (15 pages): IKEA’s success as an innovator is undeniable. The company was the first to make beautifully designed home furnishings widely available at low prices; and they created an iconic global brand in the process. IKEA products have become synonymous with value, design, and accessibility. The company’s goal is to provide all consumers with cutting-edge but cost-effective products through innovative design, production, distribution, and sales techniques. Discover what's really behind the success of this Swedish retailer. Whole Foods (13 pages): Whole Foods Market CEO John Mackey is recognized as one of the world’s most innovative business leaders. He has led the company from its earliest years as a small California co-op, to its current position, as a thriving international grocery chain. Mackey is regarded as a respected ‘anarchist’ in his industry, and has been quoted saying that he wants to run a business “based on love, not on fear.” It seems that love and anarchy have been very effective business strategies for Whole Foods Market. Discover its innovation secrets with this case study. Nike (15 pages): Today, Nike is the world's leading provider of athletic footwear, apparel, equipment and accessories, for a wide variety of sports and fitness activities. But this great athletic empire began with a single, innovative pair of running shoes. Learn how innovation led to the rise of this icon in the business world. Virgin (19 pages): The Virgin group, comprised of over 200 different companies, has long been in the business of exploring new territory. Headed by the charismatic Sir Richard Branson, the company has a stake in everything from media mega-stores and airlines to bridal boutiques and space exploration. With such varied operations, the company has had to create a culture where innovation pervades every aspect of their business. Learn how Virgin's climate sustains innovation with this case study. Harley-Davidson (17 pages): Harley-Davidson, Inc. is a 105-year-old company that designs, manufactures, and markets heavy-weight motorcycles, motorcycle parts and accessories, as well as motorcycle collectibles and riding apparel. More important than what the company makes, however, is what the company means to consumers. Many Harley owners don’t just buy a Harley, they live its lifestyle. Discover the innovation secrets of this company with our case study. Please note: This is delivered as a Zip file. Get Full Details About This Report >> |
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