Analysis of National City Corporation : Market Research Report

Analysis of National City Corporation

Published: May. 1, 2008 - 75 Pages

A. Executive Summary
B. Looking at the Industry: B.1 Industry Definition; B.2 Brief Profile of the Industry; B.3 Impacts on the Industry; B.4 Challenges Facing the Industry; B.5 Future Perspective
C. Industry PEST Framework Analysis: C.1 Political Aspects; C.2 Economic Aspects; C.3 Social Aspects; C.4 Technological Aspects
D. Looking at the Company: D.1 Company Profile; D.2 History of the Company; D.3 Ownership Pattern in the Company; D.4 Corporate Hierarchy; D.5 Organizational Divisions; D.6 Profiling the Key Executives; D.7 Products & Services; D.8 Recently in the News
E. Looking at Business: E.1 Business Segments; E.2 Geographical Segments; E.3 Company Subsidiaries
F. SWOT Framework Analysis: F.1 Strengths to Build Upon; F.2 Weaknesses to Overcome; F.3 Opportunities to Exploit; F.4 Threats to Overcome
G. Profiling the Competition: G.1 Fifth Third Bancorp; G.2 KeyCorp; G.3 US Bancorp
H. Financial Analysis of the Company: H.1 Current Financials; H.2 Balance Sheet; H.3 Profit & Loss Statement; H.4 Ratio Analysis
I. Future Perspective
J. Appendix
K. Glossary of Terms

Abstract

National City Corporation (National City) is a financial holding company. National City operates through a banking network primarily in Ohio, Florida, Illinois, Indiana, Kentucky, Michigan, Missouri, Pennsylvania and Wisconsin.

National City has organized its operations into five businesses: Retail Banking, Commercial Banking-Regional, Commercial Banking-National, Mortgage Banking and Asset Management.

Operations are primarily conducted through more than 1,400 branch banking offices located within National City’s nine-state footprint. In addition, National City operates over 410 retail mortgage offices throughout the United States. On September 1, 2007, the company completed its acquisition of MAF Bancorp, Inc. (MAF), a banking company. On January 5, 2007, it completed the acquisition of Fidelity Bankshares, Inc. (Fidelity), a banking company operating 52 branches along Florida’s southeast coast through its subsidiary Fidelity Federal Bank & Trust.

Aruvian Research presents Analysis of National City Corporation. A complete and comprehensive analysis of National City Corporation, includes an overview of the industry the company operates in, a PEST Framework Analysis of the industry, and then moves on to analyzing the company itself.

Company analysis from Aruvian includes a history of National City Corporation, a business segment analysis of the segments National City Corporation operates through, a look at the organization structure of the company, a geographical operating segments analysis, an analysis of the company’s major competitors.

A financial analysis of National City Corporation is presented in the report which includes a ratio analysis, basic profit and loss analysis, presentation of the company balance sheet, and much more.

A SWOT Framework Analysis of National City Corporation completes this in-depth company analysis.

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Analysis of National City Corporation

Table of Contents

Abstract