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New Amazon.com Strategy Changes Print-On-Demand Book Landscape

Published by: InfoTrends/CAP Ventures

Published: May. 1, 2008 - 7 Pages


Table of Contents


Introduction

What is BookSurge?

What It Means

The Reaction

Amazon.com Shortens the Long Tail

Conclusion

Appendix: Amazon.com and Ingram Statements

Amazon.com Open Letter to Interested Parties

Ingram Statement

Abstract

In a decision that has alienated many in the publishing world, Amazon.com has adopted a strategy in which print-on-demand (POD) books, if they are to be sold directly through Amazon.com using its “Buy” button, must be printed by BookSurge, Amazon.com’s own print-on-demand book facility. Amazon.com’s strategy has drawn such a negative reaction that some are calling for authors to boycott Amazon.com entirely. Others question the legality of the move from the perspective of monopoly or anti-trust laws. This analysis provides some background information on this news, including an appendix with Amazon.com and Ingram statements on the strategy.

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