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MTS: a regional powerhouse, but too regional?

Published by: Ovum Plc

Published: May. 7, 2008 - 22 Pages


Table of Contents


Executive summary
In a nutshell
Key messages
Ovum view
SWOT analysis
Strategy
Ownership
Organisation structure
Group strategy: ‘3+2’ + brand standardisation
Domestic strategy: national lead in a large, growing market
International strategy: ‘waves of growth’
Performance
Financial
Operational
Table of figures
Figure 1 MTS Group corporate structure
Figure 2 MTS customer segmentation
Figure 3 Russian MNOs market share (by connections) 4Q07
Figure 4 MTS growth drivers: ‘waves of growth’
Figure 5 MTS Group financial revenue, OIBDA and net income, 2005-7
Figure 6 MTS Group key financial ratios, 2005-7
Table 1 MTS and VimpelCom financial benchmark, 2007
Table 2 MTS Western European financial benchmark, 3Q07
Figure 7 MTS share of revenues by operating company, 2007 ($ million)
Table 3 MTS year-on-year revenue growth by operating company, 2007
Table 4 MTS Group operational data, December 2007


Abstract

MTS has the eighth largest subscriber base in the world and the largest in Russia, with a dominant presence in five further markets in the Commonwealth of Independent States (CIS). This report analyses the reasons behind MTS’s success and assesses its future growth potential.


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