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Published by: Business Insights
Published: May. 1, 2008 - 81 Pages
Table of Contents
- Promoting Immune Health and Vitality Executive Summary
- Market drivers and growth opportunities
- Innovation and NPD
- Key trends in immune health and vitality
- Conclusions
- Chapter 1 Introduction
- Research methodology
- The immune health and vitality market defined
- Report structure
- Chapter 2 Market drivers and growth opportunities
- Summary
- Introduction
- The prevalence of autoimmune diseases
- The issue of stress
- Market development
- Chapter 3 Innovation and NPD
- Summary
- Introduction
- Innovation by positioning
- Innovation by product category
- Regional analysis
- Product tag and flavor analysis
- Product tags
- Flavor trends
- Innovation profiles of key companies
- Danone
- Coca-Cola
- Kraft Foods
- Chapter 4 Key trends in immune health and vitality
- Summary
- Introduction
- Trends in active ingredient use
- The wide range of active ingredients
- Developing ingredient use
- Probiotics and prebiotics
- Antioxidants
- Glucosamine
- Stress reduction
- GABA
- Theanine and other anti-stress ingredients
- Targeting by age and sex
- Products for older consumers
- Cultivating female consumers
- Targeting children
- Developing needs-specific ranges
- Chapter 5 Conclusions
- Summary
- Introduction
- SWOT analysis
- Demand for immune health and vitality products
- Product development
- Ingredient development
- Outlook
- Index
- List of Figures
- Figure 2.1: Extent to which consumers have taken active steps to reduce stress levels over the past year (%), US & Europe, 2006
- Figure 3.2: Percentage share of immune health and vitality products launched, by positioning, 2004-2008
- Figure 3.3: Percentage of immune health and vitality products launched in each category, 2004- 2008
- Figure 3.4: Percentage of immune health and vitality products launched, by category, 2004-2008
- Figure 3.5: Percentage share of immune health and vitality products launched, by region, 2004- 2008
- Figure 3.6: La Serenisima Actimel and DanActive Weekly Pack
- Figure 3.7: Minute Maid Enhanced Juice, Cell Defence and Anti-Ox, Diet Coke Plus Vitamins and Dasani Plus
- Figure 3.8: Kraft Post LiveActive and On The Go drink mixes
- Figure 4.9: Nestlé LC1 Protection, Nurture Milk, Kashi Vive, Parmalat WellB
- Figure 4.10: Minute Maid Active and Hansen’s Fizzit with glucosamine
- Figure 4.11: Japanese GABA-enriched products
- Figure 4.12: Yakult Lemoria, Aqua Therapy Minaqua, Nestlé Club
- Figure 4.13: Aohata green perilla dressing and Calpis Fine Support Smooth Walkin
- Figure 4.14: Luna and YoMommy
- Figure 4.15: Dannon Danimals, Capri Sun Juice Drink, Y Water Wellness Waters, Crayons Fruit
- Juice Drink, Balance Water for Children
- Figure 4.16: Rachel’s Vitality, Fruit2O Immunity, Dole Wildly Nutritious, Spava Fortified Coffee, Barilla Alixir
- Figure 5.17: SWOT analysis of immune health and vitality sector
- List of Tables
- Table 2.1: Estimated prevalence of autoimmune-related diseases in the seven major pharmaceutical markets, 2006
- Table 2.2: Functional food & drink market value ($m), Europe and US, 2001-2011
- Table 2.3: Sales of energy food and drinks, ($m), Europe and US, 2001-2011
- Table 3.4: Top 15 product tags on immune health and vitality products launched, 2005-2008
- Table 3.5: Top 15 flavors in immune health and vitality products launched, 2005-2008
- Table 4.6: Key immune health and vitality ingredients and positioning
- Table 4.7: New generation of needs-specific functional food and drink ranges
AbstractPromoting Immune Health and Vitality - Emerging opportunities, ingredients and innovations in food and drinks
Business Intelligence for the Consumer Goods Industry
Business Insights' portfolio of consumer goods management reports are designed to help you make well informed and timely business decisions. We understand the problems facing today's consumer goods executives when trying to drive your business forward, and appreciate the importance of accurate, up-to-date, incisive product, market and company analysis. We help you to crystallize your business decisions.
The strength of our consumer goods research and analysis is derived from access to unparalleled databases and libraries of information and the use of proprietary analytic techniques. Business Insights reports are authored by independent experts and contain findings garnered from dedicated primary research. Our authors' leading positions secure them access to interview key executives and to establish which issues will be of greatest strategic significance for the industry.
Our consumer goods portfolio of reports can be used across a wide range of business functions to assess market conditions and devise future strategies and cover the food, drink, health, cosmetics, toiletries, dairy categories and key consumer issues including eRetail and marketing.
Key issues examined by this report...
- Immune health and vitality positioning is fast-emerging as a key driver of functional and fortified food sales, with major companies channelling resource and effort into this area. This report assesses the connection between the very high prevalence of immune health-related disease in the Western world, and manufacturers’ attempts to formulate food and drink that can help alleviate or prevent the onset of symptoms.
- The status of functional foods remains to be clarified in Europe, with the EU currently formulating guidelines for claims made for supplements and grocery products and treating ingredients on a case-by-case basis. The EU also restricts innovation through novel ingredient policy that entails innovators bear the cost of proving ingredients to be safe before functional considerations are taken into account.
- Development and maturing of the Japanese market has led to widening acceptance of potential nutritional benefits of food and drinks in Europe and the US. Consumers appear more disposed towards benefits-led food marketing in less price-sensitive developed countries.
A growing number of products in the food and drinks sector are being marketed as providing consumers with immune health and vitality benefits. These products are designed to help individuals cope with the stresses and strains of modern life. Products claim to protect and defend the immune system, help maintain vitality and inner balance, and reduce or alleviate stress levels. There is a growing perceived need for food and drink that can meet these requirements, linked to an increasing prevalence of autoimmune diseases in leading economies and more consumers looking to reduce stress experienced on a daily basis.
Promoting Immune Health and Vitality is a new management report published by Business Insights that analyzes the growing importance of immune health and vitality products. Analysis is centered on key brands and how these are meeting the more advanced demands of today’s consumers within an increasingly crowded market for food and drink with positive health benefits.
Identify key trends within immune health and vitality product marketing and assess the potential for these trends to develop with this new report...
This new report will enable you to...
- Quantify and target future growth areas with this report’s epidemiology data and market data on how immune health and vitality food and drink is helping drive growth in the functional and energy product sectors, and analysis on the growth drivers of products designed to help maintain immune health, minimize autoimmune disease risk and alleviate stress.
- Compare the brand activity of leading manufacturers of immune health and vitality products such as Danone, Coca-Cola and Kraft and learn how other companies are targeting the market for growth.
- Understand how ingredient use is evolving and how branding is becoming more focused on ranges that cater for various specific and growing consumer requirements.
- Improve targeting and the effectiveness of your NPD strategies with this report’s analysis of Productscan data of immune health and vitality food and drinks product launches, to determine the key trends, fast growth categories and leading regions.
Your questions answered...
- How are food manufacturers successfully building sales by targeting specific immune health concerns?
- Who are the leading players in the immune health and vitality product market?
- Which key product positioning trends are in line with the needs of customers?
- What are the core growth areas for immune health and vitality marketing and what areas have untapped potential?
- How are companies addressing issues of poor health and bodily discomfort with positive messages?
- Which products are proving successful in different regions and national marketplaces?
Some key findings from this report...
- Added value products that help consumers address immune health issues are developing within core areas such as soft drinks and dairy, with these areas together accounting for 57% of sector launches in 2007.
- Immune health and vitality positioning is helping drive growth in brands in the wider $29bn functional foods market and in the $10bn energy food and drinks market.
- Almost all adults in key European economies and the US are modifying their lifestyles in an attempt to alleviate the day-to-day stress of work and family, and 52% are now taking more steps to reduce stress. This presents food and drink manufacturers with a massive opportunity to help alleviate the pressure of daily life and market products that delay or limit the onset of poor autoimmune health.
- As many as 1 in 10 consumers suffer from an autoimmunerelated
health condition and prevalence is set to grow in major
economies; as well as alleviating symptoms of current sufferers,
there is considerable potential for products with preventative
qualities.
Get Full Details About This Report >>
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