Providing market research reports, industry analysis, company profiles and country reports for strategic planning, competitive intelligence, marketing and business research.
Search for Market Research Reports:    

Digital Printing: Transforming Business and Marketing Models

Published by: DigitalPrintingReports.com

Published: May. 8, 2008 - 41 Pages


Table of Contents


Introduction

Section 1: Digital Printing Basics

Five Key Production Characteristics

Beyond Copying

Drawbacks of Digital Printing

Advantages of Digital Printing

Section 2: How Digital Printing Impacts Your Marketing

Application Categories

Case Studies in Digital Printing

Short-run printing

Versioning

One-Off, Personalized Follow-Ups

Automated Fulfillment

Personalized URLs

1:1 Print Personalization

Transactional and Transpromotional

Web-to-Print

Section 3: New Ways of Evaluating Cost

ROI, Not Cost per Piece

Cost per Lead and Cost per Response

Examining Hypotheticals

Spend Less, Earn More

Section 4: Maximizing Your Advantage

Critical Success Factors in Digital Print

Conclusions

For Further Reference

Abstract

Digital printing technologies are rapidly replacing traditional offset for many forms of print marketing. This represents more than a production shift. It represents a radical marketing shift. This shift is occurring because digital print production enables marketers to produce applications and manage their documents in ways not possible or cost-effective with offset. This report examines how digital print technologies are reshaping print marketing by changing cost structures, changing document management models, and driving customization and personalization. Points are illustrated using best-in-class case studies, hypotheticals, and graphics from actual campaigns in key application categories, including short-run printing and versioning; one-off, personalized follow-ups; automated fulfillment; personalized URLs; 1:1 print personalization; transactional and transpromotional; and Web-to-Print. Special emphasis is placed on the importance of changing the way marketers evaluate the cost-effectiveness of print marketing, including a shift to cost per lead, cost per sale, and return on investment. Report concludes with best practices and strategies for success.

Get Full Details About This Report >>
US: 800.298.5699
Int'l: +1.240.747.3093
Buy this Report
Price and Delivery Options
Search Inside Report


 

About MarketResearch.com
MarketResearch.com is an online aggregator selling over 160,000 market research reports, company profiles and country profiles from over 600 research firms. Our reports will provide you with the critical business and competitive intelligence you need for strategic planning and marketing research. Coverage includes the US, UK, Europe, Asia and global markets.

 

© MarketResearch.com 2008