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Advanced Guide: How to Develop a Customer-Driven Model for Innovation

Published by: Futurethink

Published: Jan. 1, 2008 - 31 Pages


Table of Contents


INTRODUCTION. The best ideas don’t always happen in a conference room; they often come from your customer

PART ONE: LEARN FROM THE LEADING INNOVATORS

Framework. The six models of customer-driven innovation

Role Models. How organizations achieve customer-driven innovation

PART TWO: DEVELOP a Customer-Driven Innovation Model For Your Organization

“Customer-Driven Model Selection” Tool. How you can select a model for customer-driven innovation

Jumpstarts. Practical ways to bring customer-driven innovation to life in your organization

Blind Spots. Insights to combat naysayers when building customer-driven innovation

Signs of Success. Hard and soft metrics to know if you’re being effective

Suggested Roadmap. How to roll out a customer-driven model for innovation in your company

PART THREE: RESOURCES TO LEARN MORE

Google This. Search terms to help you learn more

Sources and References. Online and offline sources for additional information

Abstract

Do you want to turn customers into collaborators? Customers are playing a central role in organizations' innovation efforts and getting deeply involved in product and service development in ways we couldn't have imagined even ten years ago. In fact, the word "customer" is a misnomer. Today, they've become "collaborators." If you're looking for new customer insights, faster rollouts and more successful launches, discover how you can develop a model for customer-driven innovation in your organization with this 31 page Guide.

What You Can Do with this Tool:
* Discover six different customer-driven models of innovation.
* Get over 20 real-life examples of how other leading innovators partner with customers.
* Select the most appropriate model for customer-driven innovation for your organization

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