Fruit/Vegetable Juice in Colombia

Published by: Euromonitor International

Published: Apr. 1, 2008

Table of Contents

SOFT DRINKS IN COLOMBIA

Executive Summary

Soft Drinks Market Increases in Both Volume and Value Sales in 2007

Ajegroup Launches Its Big Cola Brand, Stirring Up the Market

Postobón Takes Over As Market Leader Due To Success in Fruit/vegetable Juice

Small Grocery Retailers Still Account for Nearly Half of Soft Drink Sales

New Health and Wellness Products Will Dominate Launches During the Forecast Period

Key Trends and Developments

Ajegroup Enters the Soft Drinks Market With Low Prices and Large Sizes

Market Segmentation Shores Up Sales in 2007

Consumers Looking for Larger Sizes

Rtd Tea Targeted As A Source of Growth in the Mature Soft Drinks Market

Health and Wellness Underpins New Product Launches

Market Data

Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2002-2007

Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2002-2007

Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2002-2007

Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2002-2007

Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007

Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2007

Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2007

Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2007

Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2002-2007

Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2002-2007

Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2002-2007

Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2002-2007

Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2003-2007

Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2007

Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2003-2007

Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2007

Table 17 Company Shares of Off-trade Soft Drinks by Value 2003-2007

Table 18 Brand Shares of Off-trade Soft Drinks by Value 2004-2007

Table 19 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2007

Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2007-2012

Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2007-2012

Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2007-2012

Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2007-2012

Table 24 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007-2012

Table 25 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2007-2012

Table 26 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2007-2012

Table 27 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2007-2012

Appendix

Published Data Comparisons

Table 28 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2002-2007

Table 29 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2002-2007

Table 30 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2003-2007

Table 31 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2007

Table 32 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2003-2007

Table 33 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2007

Table 34 Company Shares of Concentrates (RTD) by Off-trade Volume 2003-2007

Table 35 Brand Shares of Concentrates (RTD) by Off-trade Volume 2004-2007

Table 36 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2007-2012

Table 37 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2007-2012

Definitions

Sources

Summary 1 Research Sources

LOCAL COMPANY PROFILES - COLOMBIA

Alpina Productos Alimenticios SA

Strategic Direction

Key Facts

Summary 2 Alpina Productos Alimenticios SA: Key Facts

Summary 3 Alpina Productos Alimenticios SA: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 4 Alpina Products Alimenticios SA: Competitive Position 2007

Bavaria SA

Strategic Direction

Key Facts

Summary 5 Bavaria SA: Key Facts

Summary 6 Bavaria SA: Operational Indicators

Company Background

Production

Summary 7 Bavaria SA: Production Statistics 2007

Competitive Positioning

Summary 8 Bavaria SA: Competitive Position 2007

Postobon SA

Strategic Direction

Key Facts

Summary 9 Postobón SA: Key Facts

Summary 10 Postobón SA: Operational Indicators

Company Background

Production

Summary 11 Postobón SA: Production Statistics 2007

Competitive Positioning

Summary 12 Postobón SA: Competitive Position 2007

Quala SA

Strategic Direction

Key Facts

Summary 13 Quala SA: Key Facts

Summary 14 Quala SA: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 15 Quala SA: Competitive Position 2007

FRUIT/VEGETABLE JUICE IN COLOMBIA

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 38 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2002-2007

Table 39 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2002-2007

Table 40 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2002-2007

Table 41 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2002-2007

Table 42 Leading Flavours for 100% Juice: % Volume Breakdown 2003-2007

Table 43 Leading Flavours for Nectars (25-99% Juice): % Volume Breakdown 2003-2007

Table 44 Leading Flavours for Juice Drinks (up to 24% Juice): % Volume Breakdown 2003-2007

Table 45 % Share of Smoothies in 100% Juice and Nectars (25-99% Juice): Off-trade Value 2006

Table 46 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2003-2007

Table 47 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2004-2007

Table 48 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2003-2007

Table 49 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2004-2007

Table 50 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2007-2012

Table 51 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2007-2012

Table 52 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2007-2012

Table 53 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2007-2012

Abstract

Euromonitor International's Fruit/Vegetable Juice in Colombia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2002-2007), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2012 illustrate how the market is set to change.

Product coverage includes: 100% juice, nectars, juice drinks, fruit flavoured drinks

Data coverage: market sizes (historic and forecasts), company shares and brand shares

Why buy this report?

• Get a detailed picture of the fruit/vegetable juice industry
• Pinpoint growth sectors and identify factors driving change
• Understand the competitive environment, the market’s major players and leading brands
• Use five-year forecasts to assess how the market is predicted to develop

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilniuis and Dubai and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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