Fruit/Vegetable Juice in Italy

Published by: Euromonitor International

Published: Apr. 1, 2008

Table of Contents

SOFT DRINKS IN ITALY

Executive Summary

Growth in 2007 Is Due To the Improved Economy and Wide Product Range

the Trend for Healthier Products

Coca-Cola Remains Among the Leading Players in 2007

the Off-trade Channel Leads Distribution

More Moderate Volume Growth Expected Over the Forecast Period

Key Trends and Developments

the Health Trend Drives Demand

Multinationals Versus Domestic Companies

Changes in Packaging

the Need for Segmentation

Sales Driven by Innovation

Market Data

Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2002-2007

Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2002-2007

Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2002-2007

Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2002-2007

Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007

Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2007

Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2007

Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2007

Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2002-2007

Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2002-2007

Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2002-2007

Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2002-2007

Table 13 Company Shares of Soft Drinks (RTD) by Total Volume 2003-2007

Table 14 Brand Shares of Soft Drinks (RTD) by Total Volume 2004-2007

Table 15 Company Shares of On-trade Soft Drinks (RTD) by Volume 2003-2007

Table 16 Brand Shares of On-trade Soft Drinks (RTD) by Volume 2004-2007

Table 17 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2003-2007

Table 18 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2007

Table 19 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2003-2007

Table 20 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2007

Table 21 Company Shares of Off-trade Soft Drinks by Value 2003-2007

Table 22 Brand Shares of Off-trade Soft Drinks by Value 2004-2007

Table 23 Penetration of Private Label (as sold) by Sector by Volume 2003-2007

Table 24 Penetration of Private Label by Sector by Value 2003-2007

Table 25 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2007

Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2007-2012

Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2007-2012

Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2007-2012

Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2007-2012

Table 30 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007-2012

Table 31 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2007-2012

Table 32 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2007-2012

Table 33 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2007-2012

Appendix

Published Data Comparisons

Table 34 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2002-2007

Table 35 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2002-2007

Table 36 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2003-2007

Table 37 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2007

Table 38 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2003-2007

Table 39 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2007

Table 40 Company Shares of Concentrates (RTD) by Off-trade Volume 2003-2007

Table 41 Brand Shares of Concentrates (RTD) by Off-trade Volume 2004-2007

Table 42 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2007-2012

Table 43 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2007-2012

Definitions

Summary 1 Research Sources

LOCAL COMPANY PROFILES - ITALY

Acqua Minerale San Benedetto SpA

Strategic Direction

Key Facts

Summary 2 Acqua Minerale San Benedetto SpA: Key Facts

Summary 3 Acqua Minerale San Benedetto SpA: Operational Indicators

Company Background

Production

Summary 4 Acqua Minerale San Benedetto SpA: Production Statistics 2007

Competitive Positioning

Summary 5 Acqua Minerale San Benedetto SpA: Competitive Position 2007

Campari Milano Spa, Davide

Strategic Direction

Summary 6 Campari Milano SpA, Davide: Key Facts

Summary 7 Campari Milano SpA, Davide: Operational Indicators

Company Background

Production

Summary 8 Campari Milano SpA, Davide: Production Statistics 2007

Competitive Positioning

Summary 9 Campari Milano SpA, Davide: Competitive Position 2007

Coca-Cola Bevande Italia SRL

Strategic Direction

Key Facts

Summary 10 Coca-Cola Bevande Italia Srl: Key Facts

Summary 11 Coca-Cola Bevande Italia Srl: Operational Indicators

Company Background

Production

Summary 12 Coca-Cola Bevande Italia Srl: Production Statistics 2007

Competitive Positioning

Summary 13 Coca-Cola Bevande Italia Srl: Competitive Position 2007

Conserve Italia - Consorzio Cooperative Conserve Italia Scarl

Strategic Direction

Key Facts

Summary 14 Conserve Italia - Consorzio Cooperative Conserve Italia scarl: Key Facts

Summary 15 Conserve Italia - Consorzio Cooperative Conserve Italia scarl: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 16 Conserve Italia - Consorzio Cooperative Conserve Italia scarl: Competitive Position 2007

Ferrarelle SpA

Strategic Direction

Key Facts

Summary 17 Ferrarelle SpA: Key Facts

Summary 18 Ferrarelle SpA: Operational Indicators

Company Background

Production

Summary 19 Ferrarelle SpA: Production Statistics 2007

Competitive Positioning

Summary 20 Ferrarelle SpA: Competitive Position 2007

La Doria SpA

Strategic Direction

Key Facts

Summary 21 La Doria SpA: Key Facts

Summary 22 La Doria SpA: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 23 La Doria SpA: Competitive Position 2007

San Pellegrino SpA

Strategic Direction

Key Facts

Summary 24 San Pellegrino SpA: Key Facts

Summary 25 San Pellegrino SpA: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 26 San Pellegrino SpA: Competitive Position 2007

Zuegg SpA

Strategic Direction

Key Facts

Summary 27 Zuegg SpA: Key Facts

Summary 28 Zuegg SpA: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 29 Zuegg SpA: Competitive Position 2007

FRUIT/VEGETABLE JUICE IN ITALY

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 44 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2002-2007

Table 45 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2002-2007

Table 46 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2002-2007

Table 47 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2002-2007

Table 48 Leading Flavours for 100% Juice: % Volume Breakdown 2003-2007

Table 49 Leading Flavours for Nectars (25-99% Juice): % Volume Breakdown 2003-2007

Table 50 Leading Flavours for Juice Drinks (up to 24% Juice): % Volume Breakdown 2003-2007

Table 51 % Share of Smoothies in 100% Juice and Nectars (25-99% Juice): Off-trade Value 2006

Table 52 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2003-2007

Table 53 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2004-2007

Table 54 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2003-2007

Table 55 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2004-2007

Table 56 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2007-2012

Table 57 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2007-2012

Table 58 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2007-2012

Table 59 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2007-2012

Abstract

Euromonitor International's Fruit/Vegetable Juice in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2002-2007), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2012 illustrate how the market is set to change.

Product coverage includes: 100% juice, nectars, juice drinks, fruit flavoured drinks

Data coverage: market sizes (historic and forecasts), company shares and brand shares

Why buy this report?

• Get a detailed picture of the fruit/vegetable juice industry
• Pinpoint growth sectors and identify factors driving change
• Understand the competitive environment, the market’s major players and leading brands
• Use five-year forecasts to assess how the market is predicted to develop

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilniuis and Dubai and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Get Full Details About This Report >>

About MarketResearch.com
MarketResearch.com is an online aggregator selling over 160,000 market research reports, company profiles and country profiles from over 600 research firms. Our reports will provide you with the critical business and competitive intelligence you need for strategic planning and marketing research. Coverage includes the US, UK, Europe, Asia and global markets.