Functional Drinks in New Zealand

Published by: Euromonitor International

Published: Feb. 1, 2008

Table of Contents

SOFT DRINKS IN NEW ZEALAND

Executive Summary

the Market Performs Better in 2007

Health and Wellness and Functionality Drive the Market

Better Times for the Market Leader - Coca-Cola Amatil (nz) Ltd

On-trade Expanding To Offer Healthier Soft Drinks Alternatives

the Market Is Heading for A Bright Future

Key Trends and Developments

Soft Drinks Demand Reflects Food Nutrition and Healthy Choices

the Need for Independent Assurance When Brands Fail Product Claims

Healthier Choices Without Compromising Taste

Fast Food Outlets With Untapped Opportunities

A Compromise Formula To Change Drinking Habits in Schools

Market Data

Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2002-2007

Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2002-2007

Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2002-2007

Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2002-2007

Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007

Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2007

Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2007

Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2007

Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2002-2007

Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2002-2007

Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2002-2007

Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2002-2007

Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2003-2007

Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2007

Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2003-2007

Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2007

Table 17 Company Shares of Off-trade Soft Drinks by Value 2003-2007

Table 18 Brand Shares of Off-trade Soft Drinks by Value 2004-2007

Table 19 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2007

Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2007-2012

Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2007-2012

Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2007-2012

Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2007-2012

Table 24 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007-2012

Table 25 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2007-2012

Table 26 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2007-2012

Table 27 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2007-2012

Appendix

Published Data Comparisons

Table 28 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2002-2007

Table 29 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2002-2007

Table 30 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2003-2007

Table 31 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2007

Table 32 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2003-2007

Table 33 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2007

Table 34 Company Shares of Concentrates (RTD) by Off-trade Volume 2003-2007

Table 35 Brand Shares of Concentrates (RTD) by Off-trade Volume 2004-2007

Table 36 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2007-2012

Table 37 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2007-2012

Definitions

Summary 1 Research Sources

LOCAL COMPANY PROFILES - NEW ZEALAND

Barker Fruit Processors Ltd

Strategic Direction

Key Facts

Summary 2 Barker Fruit Processors Ltd: Key Facts

Company Background

Production

Summary 3 Barker Fruit Processors Ltd: Production Statistics 2007

Competitive Positioning

Summary 4 Barker Fruit Processors Ltd: Competitive Position 2007

Charlie’s Group Ltd

Strategic Direction

Key Facts

Summary 5 Charlie’s Group Ltd: Key Facts

Summary 6 Charlie’s Group Ltd: Operational Indicators

Company Background

Production

Summary 7 Charlie’s Group Ltd: Production Statistics 2007

Competitive Positioning

Summary 8 Charlie’s Group Ltd: Competitive Position 2007

Frucor Beverages Ltd

Strategic Direction

Key Facts

Summary 9 Frucor Beverages Ltd: Key Facts

Company Background

Production

Summary 10 Frucor Beverages Ltd: Production Statistics 2007

Competitive Positioning

Summary 11 Frucor Beverages Ltd: Competitive Position 2007

Old Fashioned Foods Ltd

Strategic Direction

Key Facts

Summary 12 Old Fashioned Foods Ltd: Key Facts

Company Background

Production

Summary 13 Old Fashioned Foods Ltd: Production Statistics 2007

Competitive Positioning

Summary 14 Old Fashioned Foods Ltd: Competitive Position 2007

FUNCTIONAL DRINKS IN NEW ZEALAND

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 38 Off-trade Sales of Functional Drinks by Subsector: Volume 2002-2007

Table 39 Off-trade Sales of Functional Drinks by Subsector: Value 2002-2007

Table 40 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2002-2007

Table 41 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2002-2007

Table 42 Company Shares of Functional Drinks by Off-trade Volume 2003-2007

Table 43 Brand Shares of Functional Drinks by Off-trade Volume 2004-2007

Table 44 Company Shares of Functional Drinks by Off-trade Value 2003-2007

Table 45 Brand Shares of Functional Drinks by Off-trade Value 2004-2007

Table 46 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2007-2012

Table 47 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2007-2012

Table 48 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2007-2012

Table 49 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2007-2012

Abstract

Euromonitor International's Functional Drinks in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2001-2006), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2011 illustrate how the market is set to change.

Product coverage includes: sports drinks, energy drinks, elixirs

Data coverage: market sizes (historic and forecasts), company shares and brand shares

Why buy this report?

• Get a detailed picture of the functional drinks industry
• Pinpoint growth sectors and identify factors driving change
• Understand the competitive environment, the market’s major players and leading brands
• Use five-year forecasts to assess how the market is predicted to develop

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilniuis and Dubai and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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