RTDs/High-Strength Premixes in South Africa

Published by: Euromonitor International

Published: Mar. 1, 2008

Table of Contents

ALCOHOLIC DRINKS IN SOUTH AFRICA

Executive Summary

Premiumisation Puts Value Ahead of Volume

Aspirant Middle Income Consumers Continue To Dictate To Manufacturers

Manufacturers Focus on Top Brands

Supermarket-affiliated Specialists Gain Ground

Economic Slowdown Will Limit Growth Going Forward

Key Trends and Developments

Black Mid-income Group Continues To Spur Growth

South Africans Seek Out Premium Brands for Image and Quality

Consumers Following Global Trends

Polarisation Bodes Well for Private Label Development

Spectre of A Marketing Black-out Is Not Top of Mind for Manufacturers

Specialist Retailers

Summary 1 Leading Specialist Retailers 2006

Market Merger and Acquisition Activity

Market Background

Legislation

Taxation and Duty Levies

Table 1 Taxation and Duty Levies on Alcoholic Drinks 2007

Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2007

Table 3 Selling Margin of a Typical Domestically Produced Beer Brand 2007 - The South African Breweries Ltd’s Carling Black Label

Table 4 Selling Margin of a Typical Domestically Produced Wine Brand 2007 - Distell Group Ltd’s Nederburg

Table 5 Selling Margin of a Typical Imported Wine Brand 2007 - Edward Snell & Co’s Moët & Chandon

Table 6 Selling Margin of a Typical Domestically Produced Spirits Brand 2007 - Distell Group Ltd’s Klipdrift

Table 7 Selling Margin of a Typical Imported Spirits Brand 2007 - Brandhouse’s Smirnoff

Operating Environment

Contraband/parallel Trade

Duty Free

Cross-border/private Imports

Market Indicators

Table 8 Retail Consumer Expenditure on Alcoholic Drinks 2002-2007

Market Data

Table 9 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007

Table 10 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007

Table 11 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-2007

Table 12 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2002-2007

Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Volume 2007

Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Value 2007

Table 15 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Volume 2007

Table 16 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Value 2007

Table 17 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2006

Table 18 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007

Table 19 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007

Table 20 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012

Table 21 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012

Table 22 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012

Table 23 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012

Definitions

Sources

Summary 2 Research Sources

LOCAL COMPANY PROFILES - SOUTH AFRICA

Brandhouse

Strategic Direction

Key Facts

Summary 3 Brandhouse: Key Facts

Summary 4 Brandhouse: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 5 Brandhouse: Competitive Position 2006

Dgb (pty) Ltd

Strategic Direction

Key Facts

Summary 6 DGB (Pty) Ltd: Key Facts

Summary 7 DGB (Pty) Ltd: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 8 DGB (Pty) Ltd: Competitive Position 2006

Halewood International Ltd

Strategic Direction

Key Facts

Summary 9 Halewood International Ltd: Key Facts

Company Background

Production

Competitive Positioning

Summary 10 Halewood International Ltd: Competitive Position 2006

Nmk Premium Global Brands Pty Ltd

Strategic Direction

Key Facts

Summary 11 NMK Premium Global Brands Pty Ltd: Key Facts

Summary 12 NMK Premium Global Brands Pty Ltd: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 13 NMK Premium Global Brands Pty Ltd: Competitive Position 2006

the Company of Wine People (pty) Ltd

Strategic Direction

Key Facts

Summary 14 The Company of Wine People (PTY) LTD: Key Facts

Company Background

Production

Competitive Positioning

Summary 15 The Company of Wine People (Pty) Ltd: Competitive Position 2006

RTDS/HIGH-STRENGTH PREMIXES IN SOUTH AFRICA

Headlines

Trends

Production, Imports and Exports

Competitive Landscape

Prospects

Sector Data

Table 24 Sales of RTDS/High-strength Premixes by Subsector: Total Volume 2002-2007

Table 25 Sales of RTDS/High-strength Premixes by Subsector: Total Value 2002-2007

Table 26 Sales of RTDS/High-strength Premixes by Subsector: % Total Volume Growth 2002-2007

Table 27 Sales of RTDS/High-strength Premixes by Subsector: % Total Value Growth 2002-2007

Table 28 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Volume 2002-2007

Table 29 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Value 2002-2007

Table 30 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Volume Growth 2002-2007

Table 31 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Value Growth 2002-2007

Table 32 RTDS/High-strength Premixes Production, Imports and Exports: Total Volume 2001-2006

Table 33 Company Shares of RTDS/High-strength Premixes by Global Brand Owner 2002-2006

Table 34 Company Shares of RTDS/High-strength Premixes by National Brand Owner 2002-2006

Table 35 Brand Shares of RTDS/High-strength Premixes 2003-2006

Table 36 Forecast Sales of RTDS/High-strength Premixes by Subsector: Total Volume 2007-2012

Table 37 Forecast Sales of RTDS/High-strength Premixes by Subsector: Total Value 2007-2012

Table 38 Forecast Sales of RTDS/High-strength Premixes by Subsector: % Total Volume Growth 2007-2012

Table 39 Forecast Sales of RTDS/High-strength Premixes by Subsector: % Total Value Growth 2007-2012

Abstract

Euromonitor International's RTDs/High-Strength Premixes in South Africe report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2002-2007), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2012 illustrate how the market is set to change.

Product coverage includes: wine-based flavoured beverages and spirit-based flavoured beverages.

Data coverage: market sizes (historic and forecasts), company shares and brand shares.

Why buy this report?

• Get a detailed picture of the RTDs/high-strength premixes industry;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands ;
• Use five-year forecasts to assess how the market is predicted to develop

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilniuis and Dubai and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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