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Sara Lee Corporation - SWOT Framework AnalysisPublished by: Aruvian Research Published: Apr. 1, 2008 - 20 Pages Table of Contents
AbstractSWOT Analysis, is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective.The aim of any SWOT analysis is to identify the key internal and external factors that are important to achieving the objective. SWOT analysis groups key pieces of information into two main categories: Internal factors - The strengths and weaknesses internal to the organization. External factors - The opportunities and threats presented by the external environment. The internal factors may be viewed as strengths or weaknesses depending upon their impact on the organization's objectives. What may represent strengths with respect to one objective may be weaknesses for another objective. The factors may include all of the 4P's; as well as personnel, finance, manufacturing capabilities, and so on. The external factors may include macroeconomic matters, technological change, legislation, and socio-cultural changes, as well as changes in the marketplace or competitive position. The results are often presented in the form of a matrix. Sara Lee Corporation (Sara Lee) is a global manufacturer and marketer of brand-name products for consumers throughout the world. It operates in six segments: North American Retail Meats, North American Retail Bakery, Foodservice, International Beverage, International Bakery, and Household and Body Care. North American Retail Meats business accounted for 21.4% of Sara Lee’s consolidated sales during fiscal year ended June 30, 2007 (fiscal 2007). North American Retail Bakery’s business accounted for 16.3% of the Company’s consolidated sales during fiscal 2007. Foodservice’s business accounted for 17.9% of Sara Lee’s consolidated sales during fiscal 2007. Sara Lee’s International Beverage business accounted for 21.3% of its consolidated revenues during fiscal 2007. The International Bakery’s business accounted for 6.5% of Sara Lee’s consolidated revenues during fiscal 2007. Sara Lee’s Household and Body Care segment accounted for 16.6% of its consolidated revenues during fiscal 2007. Get Full Details About This Report >> |
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