RTD Tea in Taiwan

Published by: Euromonitor International

Published: Apr. 1, 2008 - 45 Pages

Table of Contents

SOFT DRINKS IN TAIWAN

Executive Summary

Manufacturers Create Value in Order To Sustain Shares

Health Trend Drives Development

Domestic Manufacturers Dominate the Industry

Increased Number of Convenience Stores Boost Overall Sales

Important Nutrients Will Be Added To Beverages in the Future

Key Trends and Developments

Chilled Soft Drinks Are Available in Rtd Tea, Rtd Coffee and Fruit/vegetable Juice

Kanten Is A Popular Ingredient for Soft Drinks

Stronger Products Target Heavy Users

New Marketing Method To Tap Into Young People's Lifestyle

Convenience Stores Are Active in Marketing Private Label Products

Market Data

Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2002-2007

Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2002-2007

Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2002-2007

Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2002-2007

Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007

Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2007

Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2007

Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2007

Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2002-2007

Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2002-2007

Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2002-2007

Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2002-2007

Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2003-2007

Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2007

Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2003-2007

Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2007

Table 17 Company Shares of Off-trade Soft Drinks by Value 2003-2007

Table 18 Brand Shares of Off-trade Soft Drinks by Value 2004-2007

Table 19 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2007

Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2007-2012

Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2007-2012

Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2007-2012

Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2007-2012

Table 24 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007-2012

Table 25 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2007-2012

Table 26 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2007-2012

Table 27 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2007-2012

Appendix

Published Data Comparisons

Table 28 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2002-2007

Table 29 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2002-2007

Table 30 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2003-2007

Table 31 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2007

Table 32 Company Shares of Concentrates (RTD) by Off-trade Volume 2003-2007

Table 33 Brand Shares of Concentrates (RTD) by Off-trade Volume 2004-2007

Table 34 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2007-2012

Table 35 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2007-2012

Definitions

Summary 1 Research Sources

LOCAL COMPANY PROFILES - TAIWAN

Agv Products Corp

Strategic Direction

Key Facts

Summary 2 AGV Products Corp: Key Facts

Summary 3 AGV Products Corp: Operational Indicators

Company Background

Production

Summary 4 AGV Products Corp: Production Statistics 2007

Competitive Positioning

Summary 5 AGV Products Corp: Competitive Position 2007

Hey-song Corp

Strategic Direction

Key Facts

Summary 6 Hey-Song Corp: Key Facts

Summary 7 Hey-Song Corp: Operational Indicators

Company Background

Production

Summary 8 Hey-Song Corp: Production Statistics 2007

Competitive Positioning

Summary 9 Hey-Song Corp: Competitive Position 2007

Uni-president Enterprises Corp

Strategic Direction

Key Facts

Summary 10 Uni-President Enterprises Corp: Key Facts

Summary 11 Uni-President Enterprises Corp: Operational Indicators

Company Background

Production

Summary 12 Uni-President Enterprises Corp: Production Statistics 2007

Competitive Positioning

Summary 13 Uni-President Enterprises Corp: Competitive Position 2007

Wei Chuan Foods Corp

Strategic Direction

Key Facts

Summary 14 Wei Chuan Foods Corp: Key Facts

Summary 15 Wei Chuan Foods Corp: Operational Indicators

Company Background

Production

Summary 16 Wei Chuan Foods Corp: Production Statistics 2007

Competitive Positioning

Summary 17 Wei Chuan Foods Corp: Competitive Position 2007

RTD TEA IN TAIWAN

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 36 Flavours/Types of RTD Tea % Off-trade Volume 2005-2007

Table 37 Off-trade Sales of RTD Tea by Subsector: Volume 2002-2007

Table 38 Off-trade Sales of RTD Tea by Subsector: Value 2002-2007

Table 39 Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2002-2007

Table 40 Off-trade Sales of RTD Tea by Subsector: % Value Growth 2002-2007

Table 41 Leading Flavours for RTD Tea: % Volume Breakdown 2005-2007

Table 42 Company Shares of RTD Tea by Off-trade Volume 2003-2007

Table 43 Brand Shares of RTD Tea by Off-trade Volume 2003-2007

Table 44 Company Shares of RTD Tea by Off-trade Value 2003-2007

Table 45 Brand Shares of RTD Tea by Off-trade Value 2004-2007

Table 46 Forecast Off-trade Sales of RTD Tea by Subsector: Volume 2007-2012

Table 47 Forecast Off-trade Sales of RTD Tea by Subsector: Value 2007-2012

Table 48 Forecast Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2007-2012

Table 49 Forecast Off-trade Sales of RTD Tea by Subsector: % Value Growth 2007-2012

Abstract

Euromonitor International's RTD Tea in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2002-2007), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, or pricing issues. Forecasts to 2012 illustrate how the market is set to change.

Product coverage: Still RTD tea, Carbonated RTD tea

Data coverage: market sizes (historic and forecasts), company shares and brand shares

Why buy this report?

• Get a detailed picture of the RTD tea industry
• Pinpoint growth sectors and identify factors driving change
• Understand the competitive environment, the market’s major players and leading brands
• Use five-year forecasts to assess how the market is predicted to develop

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilniuis and Dubai and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


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