Bottled Water in Germany

Published by: Euromonitor International

Published: Apr. 1, 2008 - 64 Pages

Table of Contents

SOFT DRINKS IN GERMANY

Executive Summary

Per Capita Consumption Continues To Rise

Pet Bottles Become Increasingly Important

Private Label Holds A Strong Position

Discounters Continues To Increase Its Volume Share

Positive Outlook for the Forecast Period

Key Trends and Developments

Growing Health Awareness Boosts Per Capita Consumption of Soft Drinks

Growing Demand for Concentration and Wakefulness Benefits Rtd Coffee and Energy Drinks

Economic Recovery May Further Ease German Consumers’ Parsimony

New Deposit Regulations Cause Significant Changes

More Consumers Prefer Pet Bottles

Market Data

Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2002-2007

Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2002-2007

Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2002-2007

Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2002-2007

Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007

Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2007

Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2007

Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2007

Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2002-2007

Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2002-2007

Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2002-2007

Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2002-2007

Table 13 Company Shares of Soft Drinks (RTD) by Total Volume 2003-2007

Table 14 Brand Shares of Soft Drinks (RTD) by Total Volume 2004-2007

Table 15 Company Shares of On-trade Soft Drinks (RTD) by Volume 2003-2007

Table 16 Brand Shares of On-trade Soft Drinks (RTD) by Volume 2004-2007

Table 17 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2003-2007

Table 18 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2007

Table 19 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2003-2007

Table 20 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2007

Table 21 Company Shares of Off-trade Soft Drinks by Value 2003-2007

Table 22 Brand Shares of Off-trade Soft Drinks by Value 2004-2007

Table 23 Penetration of Private Label (as sold) by Sector by Volume 2003-2007

Table 24 Penetration of Private Label by Sector by Value 2003-2007

Table 25 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2007

Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2007-2012

Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2007-2012

Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2007-2012

Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2007-2012

Table 30 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007-2012

Table 31 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2007-2012

Table 32 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2007-2012

Table 33 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2007-2012

Appendix

Published Data Comparisons

Table 34 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2002-2007

Table 35 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2002-2007

Table 36 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2003-2007

Table 37 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2007

Table 38 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2003-2007

Table 39 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2007

Table 40 Company Shares of Concentrates (RTD) by Off-trade Volume 2003-2007

Table 41 Brand Shares of Concentrates (RTD) by Off-trade Volume 2004-2007

Table 42 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2007-2012

Table 43 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2007-2012

Definitions

Summary 1 Research Sources

LOCAL COMPANY PROFILES - GERMANY

Coca-Cola GmbH

Strategic Direction

Key Facts

Summary 2 Coca-Cola GmbH: Key Facts

Summary 3 Coca-Cola GmbH: Operational Indicators

Company Background

Production

Summary 4 Coca-Cola GmbH: Production Statistics 2006

Competitive Positioning

Summary 5 Coca-Cola GmbH: Competitive Position 2007

Deutsche Sinalco GmbH Markengetränke & Co Kg

Strategic Direction

Key Facts

Summary 6 Deutsche Sinalco GmbH Markengetränke & Co KG: Key Facts

Company Background

Production

Competitive Positioning

Summary 7 Deutsche Sinalco GmbH Markengetränke & Co KG: Competitive Position 2007

Eckes-granini GmbH & Co Kg

Strategic Direction

Key Facts

Summary 8 Eckes-Granini Deutschland GmbH: Key Facts

Summary 9 Eckes-Granini Deutschland GmbH: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 10 Eckes-Granini International: Competitive Position 2007

Fsp Frischsaft Produktions GmbH

Strategic Direction

Key Facts

Summary 11 FSP Frischsaft Produktions GmbH: Key Facts

Summary 12 FSP Frischsaft Produktions GmbH: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 13 FSP Frischsaft Produktions GmbH: Competitive Position 2007

Fsp Frischsaft Produktions GmbH

Strategic Direction

Key Facts

Summary 14 Gerolsteiner Brunnen GmbH & Co KG: Key Facts

Summary 15 Gerolsteiner Brunnen GmbH & Co KG: Operational Indicators

Company Background

Production

Summary 16 Gerolsteiner Brunnen GmbH & Co KG: Production Statistics 2006

Competitive Positioning

Summary 17 Gerolsteiner Brunnen GmbH & Co KG: Competitive Position 2007

Mineralbrunnen Überkingen-teinach AG

Strategic Direction

Key Facts

Summary 18 Mineralbrunnen Überkingen-Teinach AG: Key Facts

Summary 19 Mineralbrunnen Überkingen-Teinach AG: Operational Indicators

Company Background

Production

Summary 20 Mineralbrunnen Überkingen-Teinach AG: Production Statistics 2006

Competitive Positioning

Summary 21 Mineralbrunnen Überkingen-Teinach AG: Competitive Position 2007

Nestlé Waters Deutschland AG

Strategic Direction

Key Facts

Summary 22 Nestlé Waters Deutschland AG: Key Facts

Company Background

Production

Summary 23 Nestlé Waters Deutschland AG: Production Statistics 2006

Competitive Positioning

Summary 24 Nestlé Waters Deutschland AG: Competitive Position 2007

PepsiCo Deutschland GmbH

Strategic Direction

Key Facts

Summary 25 PepsiCo Deutschland GmbH: Key Facts

Company Background

Production

Competitive Positioning

Summary 26 PepsiCo Deutschland GmbH: Competitive Position 2007

BOTTLED WATER IN GERMANY

Headlines

Trends

Competitive Landscape

Prospects

Sector Appendix

Institutional Bottled Water Sales

Sector Data

Table 44 Off-trade Sales of Bottled Water: Volume 2002-2007

Table 45 Off-trade Sales of Bottled Water: Value 2002-2007

Table 46 Off-trade Sales of Bottled Water: % Volume Growth 2002-2007

Table 47 Off-trade Sales of Bottled Water: % Value Growth 2002-2007

Table 48 Leading Flavours for Flavoured Bottled Water: % Volume Breakdown 2003-2007

Table 49 Leading Flavours for Functional Bottled Water: % Volume Breakdown 2003-2007

Table 50 Company Shares of Bottled Water by Off-trade Volume 2003-2007

Table 51 Brand Shares of Bottled Water by Off-trade Volume 2004-2007

Table 52 Company Shares of Bottled Water by Off-trade Value 2003-2007

Table 53 Brand Shares of Bottled Water by Off-trade Value 2004-2007

Table 54 Forecast Off-trade Sales of Bottled Water: Volume 2007-2012

Table 55 Forecast Off-trade Sales of Bottled Water: Value 2007-2012

Table 56 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2007-2012

Table 57 Forecast Off-trade Sales of Bottled Water: % Value Growth 2007-2012

Abstract

Euromonitor International's Bottled Water in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2002-2007), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2012 illustrate how the market is set to change.

Product coverage includes: still bottled water, carbonated bottled water, flavoured bottled water and functional bottled water

Data coverage: market sizes (historic and forecasts), company shares and brand shares

Why buy this report?

• Get a detailed picture of the bottled water industry
• Pinpoint growth sectors and identify factors driving change
• Understand the competitive environment, the market’s major players and leading brands
• Use five-year forecasts to assess how the market is predicted to develop

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilniuis and Dubai and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


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