General Mills Inc - Packaged Food - World

Published by: Euromonitor International

Published: Apr. 1, 2008 - 27 Pages

Table of Contents

Strategic Evaluation

SWOT Analysis

12 Month Highlights

2006-2007

Prospects

Core Businesses

Growth Opportunities

Limited Potential

Table 1 General Mills Inc: Packaged Food World Sector Sales Performance 2006

Table 2 General Mills Inc: Packaged Food Regional Sales Performance 2006

Company Strategy

Strategic Objectives and Challenges

Ownership Events

Table 3 General Mills Inc: World Shares & Rankings in Packaged Food by Sector 2005-2006

Table 4 General Mills Inc: World and Regional Shares in Packaged Food by Sector 2006

Company Structure

General Mills Inc

Summary 1 General Mills Inc: Packaged Food Key Facts

Production and Distribution

Brand Assessment

Brand Strategy

Betty Crocker

Cheerios

Green Giant

Table 5 General Mills Inc: Betty Crocker World Shares & Rankings in Packaged Food by Sector 2005-2006

Table 6 General Mills Inc: Betty Crocker Regional Shares in Packaged Food by Sector 2006

Table 7 General Mills Inc: Cheerios World Shares & Rankings in Packaged Food by Sector 2005-2006

Table 8 General Mills Inc: Cheerios Regional Shares in Packaged Food by Sector 2006

Table 9 General Mills Inc: Green Giant World Shares & Rankings in Packaged Food by Sector 2005-2006

Table 10 General Mills Inc: Green Giant Regional Shares in Packaged Food by Sector 2006

Table 11 General Mills Inc: Progresso World Shares & Rankings in Packaged Food by Sector 2005-2006

Table 12 General Mills Inc: Progresso Regional Shares in Packaged Food by Sector 2006

Appendices

Financial Summary

Table 13 General Mills Inc: Financial Summary 2003-2007

Company Background

Summary 2 General Mills Inc: Historical Development

Summary 3 General Mills Inc: Subsidiaries 2006

Summary 4 General Mills Inc: Packaged Food Brands 2006

Summary 5 General Mills Inc: Websites

Abstract

Euromonitor International's General Mills Inc Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the packaged food market. The report provides a strategic evaluation of the company, examines company shares by region and sector, offers a brand assessment and it addresses challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilniuis and Dubai and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


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