Health and Wellness - Packaged Food in Germany

Published by: Euromonitor International

Published: Nov. 1, 2007 - 125 Pages

Table of Contents

HEALTH AND WELLNESS - PACKAGED FOOD IN GERMANY

Executive Summary

Health and Wellness Products Decisive for Company Performance

Organic Widely Available

Better-for-you Dominates

Private Label Products Gain Share

Health and Wellness Food - Key Trends and Developments

Bright Prospects for the Health and Wellness Dairy Market

Organic: From Niche To Mainstream

Obesity Discussions Drive BFY Sales

Growing Number of Organic Suppliers and Products

Organic Food - Key Trends and Developments

Legislation

Trends

Key Players and Brands

Prospects

Better for You Products - Key Trends and Developments

Legislation

Trends

Key Players and Brands

Prospects

Fortified/functional Food - Key Trends and Developments

Legislation

Trends

Key Players and Brands

Prospects

Market Data

Table 1 Sales of Packaged Food by Health and Wellness Category: Value 2002-2006

Table 2 Sales of Packaged Food by Health and Wellness Category: % Value Growth 2002-2006

Table 3 Forecast Sales of Packaged Food by Health and Wellness Category: Value 2006-2011

Table 4 Forecast Sales of Packaged Food by Health and Wellness Category: % Value Growth 2006-2011

Table 5 Packaged Food - H&W: GBO Company Shares 2005

Table 6 Packaged Food - H&W: NBO Company Shares 2005

Table 7 Packaged Food - H&W: Brand Shares 2005

Definitions

LOCAL COMPANY PROFILES - GERMANY

Alnatura Produktions- & Handels GmbH

Strategic Direction

Key Facts

Summary 1 Alnatura Produktions und Handels GmbH: Key Facts

Summary 2 Alnatura Produktions und Handels GmbH: Operational Indicators

Company Background

Competitive Positioning

Campina GmbH

Strategic Direction

Key Facts

Summary 3 Campina GmbH & Co KG: Key Facts

Summary 4 Campina GmbH & Co KG: Operational Indicators

Company Background

Competitive Positioning

Hipp GmbH & Co Vertrieb Kg

Strategic Direction

Key Facts

Summary 5 Hipp GmbH & Co Vertrieb KG: Key Facts

Summary 6 Hipp GmbH & Co Vertrieb KG: Operational Indicators

Company Background

Competitive Positioning

Molkerei Alois Müller GmbH & Co Kg

Strategic Direction

Key Facts

Summary 7 Molkerei Alois Müller GmbH & Co KG: Key Facts

Summary 8 Molkerei Alois Müller GmbH & Co KG: Operational Indicators

Company Background

Competitive Positioning

Wrigley GmbH

Strategic Direction

Key Facts

Summary 9 Wrigley GmbH: Key Facts

Summary 10 Wrigley GmbH: Operational Indicators

Company Background

Competitive Positioning

CONFECTIONERY IN GERMANY

Headlines

Trends

Health Conscious Consumers Not Switching To Health and Wellness Substitutes

Confectionery Consumption Not Replaced by Diabetic Products

Organic Sales Good for the Long Term

Health Factors Not Always Diet Related

Price Positions Protect Value

Distribution Changes Create Some Price Pressure

Competitive Landscape

Prospects

Change in Consumer Base Key To Market Development

Growth Blockers

Increase in Product Availability Driven by Retail Reformation

Organic Demand Set To Rise

Sector Data

Table 8 Sales of Confectionery by Health and Wellness Category: Value 2002-2006

Table 9 Sales of Confectionery by Health and Wellness Category: % Value Growth 2002-2006

Table 10 Forecast Sales of Confectionery by Health and Wellness Category: Value 2006-2011

Table 11 Forecast Sales of Confectionery by Health and Wellness Category: % Value Growth 2006-2011

Table 12 Confectionery - H&W: Company Shares 2005

Table 13 Confectionery - H&W: Brand Shares 2005

Table 14 Sugarised Vs Sugar-free Functional Sugar Confectionery % Breakdown by Type 2006

Table 15 Sugarised Vs Sugar-free Functional Gum % Breakdown by Type 2006

Table 16 Sugar Confectionery - Fortified/functional: Key Functional Ingredients % Breakdown 2006

Table 17 Gum - Fortified/functional: Key Functional Ingredients % Breakdown 2006

BAKERY PRODUCTS IN GERMANY

Headlines

Trends

Organic Products May Be More Important Than They Appear

Product Development Based on New Grains

Functional Developments Driven by Nutritional Additives

Demand for Artisanal Bread Inhibits Private Label Products

Naturally Healthy Products Ingrained in German Consumption Habits

Allergies Help Sales

German Consumers Less Price Sensitive for Bread and Bakery

Competitive Landscape

Bakery Environment Remains Unconsolidated

Product Development Drives Sales

Distribution Underdeveloped

Diabetic Products in Decline

Varieties Proliferate in Non-bread Products

Prospects

Growth Inhibited by Fragmentation

Dietary Changes Rather Than Product Switches May Limit Growth

External Growth Drivers

Sector Data

Table 18 Sales of Bakery Products by Health and Wellness Category: Value 2002-2006

Table 19 Sales of Bakery Products by Health and Wellness Category: % Value Growth 2002-2006

Table 20 Forecast Sales of Bakery Products by Health and Wellness Category: Value 2006-2011

Table 21 Forecast Sales of Bakery Products by Health and Wellness Category: % Value Growth 2006-2011

Table 22 Bakery Products - H&W: Company Shares 2005

Table 23 Bakery Products - H&W: Brand Shares 2005

Table 24 Bread - Fortified/functional: Key Functional Ingredients % Breakdown 2006

Table 25 Biscuits - Fortified/functional: Key Functional Ingredients % Breakdown 2006

ICE CREAM IN GERMANY

Trends

Sector Data

Table 26 Sales of Ice Cream by Health and Wellness Category: Value 2002-2006

Table 27 Sales of Ice Cream by Health and Wellness Category: % Value Growth 2002-2006

Table 28 Forecast Sales of Ice Cream by Health and Wellness Category: Value 2006-2011

Table 29 Forecast Sales of Ice Cream by Health and Wellness Category: % Value Growth 2006-2011

Table 30 Ice Cream - H&W: Company Shares 2005

Table 31 Ice Cream - H&W: Brand Shares 2005

DAIRY PRODUCTS IN GERMANY

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 32 Sales of Dairy Products by Health and Wellness Category: Value 2002-2006

Table 33 Sales of Dairy Products by Health and Wellness Category: % Value Growth 2002-2006

Table 34 Forecast Sales of Dairy Products by Health and Wellness Category: Value 2006-2011

Table 35 Forecast Sales of Dairy Products by Health and Wellness Category: % Value Growth 2006-2011

Table 36 Dairy Products - H&W: Company Shares 2005

Table 37 Dairy Products - H&W: Brand Shares 2005

Table 38 Standard Fat vs Fat-reduced Fortified/functional Milk: % Breakdown by Type 2006

Table 39 Standard Fat vs Fat-reduced Fortified/functional Yoghurt: % Breakdown by Type 2006

Table 40 Spoonable vs Drinking Fortified/functional Yoghurt: % Breakdown by Type 2006

Table 41 Milk - Fortified/functional: Key Functional Ingredients % Breakdown 2006

Table 42 Yoghurt - Fortified/functional: Key Functional Ingredients % Breakdown 2006

SWEET AND SAVOURY SNACKS IN GERMANY

Trends

Sector Data

Table 43 Sales of Sweet and Savoury Snacks by Health and Wellness Category: Value 2002-2006

Table 44 Sales of Sweet and Savoury Snacks by Health and Wellness Category: % Value Growth 2002-2006

Table 45 Forecast Sales of Sweet and Savoury Snacks by Health and Wellness Category: Value 2006-2011

Table 46 Forecast Sales of Sweet and Savoury Snacks by Health and Wellness Category: % Value Growth 2006-2011

Table 47 Sweet and Savoury Snacks - H&W: Company Shares 2005

Table 48 Sweet and Savoury Snacks - H&W: Brand Shares 2005

SNACK BARS IN GERMANY

Trends

International Brands

Sport Drives Sales

5-a-day Helps Fruit Bars

Increased Specialisation Sustains Values

Distributive Limitations Restrict Sales

Naturally Healthy Bars Remain Dominant

Performance Determined by Naturally Healthy Snack Bars

Convenience Comes To the Fore

Sector Data

Table 49 Sales of Snack Bars by Health and Wellness Category: Value 2002-2006

Table 50 Sales of Snack Bars by Health and Wellness Category: % Value Growth 2002-2006

Table 51 Forecast Sales of Snack Bars by Health and Wellness Category: Value 2006-2011

Table 52 Forecast Sales of Snack Bars by Health and Wellness Category: % Value Growth 2006-2011

Table 53 Snack Bars - H&W: Company Shares 2005

Table 54 Snack Bars - H&W: Brand Shares 2005

Table 55 Snack Bars - Fortified/functional: Key Functional Ingredients % Breakdown 2006

READY MEALS IN GERMANY

Sector Data

Table 56 Sales of Ready Meals by Health and Wellness Category: Value 2002-2006

Table 57 Sales of Ready Meals by Health and Wellness Category: % Value Growth 2002-2006

Table 58 Forecast Sales of Ready Meals by Health and Wellness Category: Value 2006-2011

Table 59 Forecast Sales of Ready Meals by Health and Wellness Category: % Value Growth 2006-2011

Table 60 Ready Meals - H&W: Company Shares 2005

Table 61 Ready Meals - H&W: Brand Shares 2005

SOUP IN GERMANY

Trends

Sector Data

Table 62 Sales of Soup by Health and Wellness Category: Value 2002-2006

Table 63 Sales of Soup by Health and Wellness Category: % Value Growth 2002-2006

Table 64 Forecast Sales of Soup by Health and Wellness Category: Value 2006-2011

Table 65 Forecast Sales of Soup by Health and Wellness Category: % Value Growth 2006-2011

Table 66 Soup - H&W: Company Shares 2005

Table 67 Soup - H&W: Brand Shares 2005

PASTA IN GERMANY

Trends

Sector Data

Table 68 Sales of Pasta by Health and Wellness Category: Value 2002-2006

Table 69 Sales of Pasta by Health and Wellness Category: % Value Growth 2002-2006

Table 70 Forecast Sales of Pasta by Health and Wellness Category: Value 2006-2011

Table 71 Forecast Sales of Pasta by Health and Wellness Category: % Value Growth 2006-2011

Table 72 Pasta - H&W: Company Shares 2005

Table 73 Pasta - H&W: Brand Shares 2005

CANNED/PRESERVED FOOD IN GERMANY

Trends

Sector Data

Table 74 Sales of Canned/preserved Food by Health and Wellness Category: Value 2002-2006

Table 75 Sales of Canned/preserved Food by Health and Wellness Category: % Value Growth 2002-2006

Table 76 Forecast Sales of Canned/preserved Food by Health and Wellness Category: Value 2006-2011

Table 77 Forecast Sales of Canned/preserved Food by Health and Wellness Category: % Value Growth 2006-2011

Table 78 Canned/preserved Food - H&W: Company Shares 2005

Table 79 Canned/preserved Food - H&W: Brand Shares 2005

FROZEN PROCESSED FOOD IN GERMANY

Trends

Sector Data

Table 80 Sales of Frozen Processed Food by Health and Wellness Category: Value 2002-2006

Table 81 Sales of Frozen Processed Food by Health and Wellness Category: % Value Growth 2002-2006

Table 82 Forecast Sales of Frozen Processed Food by Health and Wellness Category: Value 2006-2011

Table 83 Forecast Sales of Frozen Processed Food by Health and Wellness Category: % Value Growth 2006-2011

Table 84 Frozen Processed Food - H&W: Company Shares 2005

Table 85 Frozen Processed Food - H&W: Brand Shares 2005

RICE IN GERMANY

Trends

Sector Data

Table 86 Sales of Rice Food by Health and Wellness Category: Value 2002-2006

Table 87 Sales of Rice Food by Health and Wellness Category: % Value Growth 2002-2006

Table 88 Forecast Sales of Rice by Health and Wellness Category: Value 2006-2011

Table 89 Forecast Sales of Rice by Health and Wellness Category: % Value Growth 2006-2011

Table 90 Rice - H&W: Company Shares 2005

Table 91 Rice - H&W: Brand Shares 2005

CHILLED PROCESSED FOOD IN GERMANY

Trends

Sector Data

Table 92 Sales of Chilled Processed Food by Health and Wellness Category: Value 2002-2006

Table 93 Sales of Chilled Processed Food by Health and Wellness Category: % Value Growth 2002-2006

Table 94 Forecast Sales of Chilled Processed Food by Health and Wellness Category: Value 2006-2011

Table 95 Forecast Sales of Chilled Processed Food by Health and Wellness Category: % Value Growth 2006-2011

Table 96 Chilled Processed Food - H&W: Company Shares 2005

Table 97 Chilled Processed Food - H&W: Brand Shares 2005

OILS AND FATS IN GERMANY

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 98 Sales of Oils and Fats by Health and Wellness Category: Value 2002-2006

Table 99 Sales of Oils and Fats by Health and Wellness Category: % Value Growth 2002-2006

Table 100 Forecast Sales of Oils and Fats by Health and Wellness Category: Value 2006-2011

Table 101 Forecast Sales of Oils and Fats by Health and Wellness Category: % Value Growth 2006-2011

Table 102 Oils and Fats - H&W: Company Shares 2005

Table 103 Oils and Fats - H&W: Brand Shares 2005

SAUCES, DRESSINGS AND CONDIMENTS IN GERMANY

Trends

Sector Data

Table 104 Sales of Sauces, Dressings and Condiments by Health and Wellness Category: Value 2002-2006

Table 105 Sales of Sauces, Dressings and Condiments by Health and Wellness Category: % Value Growth 2002-2006

Table 106 Forecast Sales of Sauces, Dressings and Condiments by Health and Wellness Category: Value 2006-2011

Table 107 Forecast Sales of Sauces, Dressings and Condiments by Health and Wellness Category: % Value Growth 2006-2011

Table 108 Sauces, Dressings and Condiments - H&W: Company Shares 2005

Table 109 Sauces, Dressings and Condiments - H&W: Brand Shares 2005

BABY FOOD IN GERMANY

Trends

Sector Data

Table 110 Sales of Baby Food by Health and Wellness Category: Value 2002-2006

Table 111 Sales of Baby Food by Health and Wellness Category: % Value Growth 2002-2006

Table 112 Forecast Sales of Baby Food by Health and Wellness Category: Value 2006-2011

Table 113 Forecast Sales of Baby Food by Health and Wellness Category: % Value Growth 2006-2011

Table 114 Baby Food - H&W: Company Shares 2005

Table 115 Baby Food - H&W: Brand Shares 2005

SPREADS IN GERMANY

Trends

Switch To Health and Wellness Products Easily Made

Organic Sales Strong

Potential in Reduced Fat

Honey Benefits From Functional Image

Expectations Defined in Part by Home Cooking

Price Pressure Limits Growth

Sector Data

Table 116 Sales of Spreads by Health and Wellness Category: Value 2002-2006

Table 117 Sales of Spreads by Health and Wellness Category: % Value Growth 2002-2006

Table 118 Forecast Sales of Spreads by Health and Wellness Category: Value 2006-2011

Table 119 Forecast Sales of Spreads by Health and Wellness Category: % Value Growth 2006-2011

Table 120 Spreads - H&W: Company Shares 2005

Table 121 Spreads - H&W: Brand Shares 2005

Abstract

Euromonitor International's Health and Wellness Packaged Food in Germany report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data (2002-2006), allowing you to compare health and wellness categories with each other or in the context of the total market for a sector . It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2011 illustrate how the market is set to change.

Health and wellness categories examined include: organic products, better-for-you products, naturally healthy products, functional/fortified products.

Why buy this report?

• Get a detailed picture of the health and wellness packaged food industry ;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands ;
• Use five-year forecasts to assess how the market is predicted to develop

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilniuis and Dubai and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Get Full Details About This Report >>

About MarketResearch.com
MarketResearch.com is an online aggregator selling over 160,000 market research reports, company profiles and country profiles from over 600 research firms. Our reports will provide you with the critical business and competitive intelligence you need for strategic planning and marketing research. Coverage includes the US, UK, Europe, Asia and global markets.