Health and Wellness - Packaged Food in Austria

Published by: Euromonitor International

Published: Apr. 1, 2008 - 117 Pages

Table of Contents

HEALTH AND WELLNESS - PACKAGED FOOD IN AUSTRIA

Executive Summary

Health Consciousness Continues To Boost Sales of Hw Products

Organic Food Is Now Growing Slower Than Other Categories

Private Label Has A Stronghold on Organic But Not Other Categories

Naturally Healthy Products Appeal To Austrian Consumers

the European Health Claims and Regulation Proposal Adopted in 2006

Health and Wellness Food - Key Trends and Developments

Private Label Strengthens Its Grip on the Hw Food Market

Naturally Healthy Products Amongst the Big Winners in 2006

the Craze for Organic Products Is Slowing Down, With Fortified/functional and Bfy Products Catching Up

Health and Wellness Products Are Rehabilitating Certain Sectors Perceived As Unhealthy

Organic Food - Key Trends and Developments

Legislation

Trends

Key Players and Brands

Prospects

Better for You Products - Key Trends and Developments

Legislation

Trends

Key Players and Brands

Prospects

Fortified/functional Food - Key Trends and Developments

Legislation

Trends

Key Players and Brands

Prospects

Market Data

Table 1 Sales of Packaged Food by Health and Wellness Category: Value 2002-2006

Table 2 Sales of Packaged Food by Health and Wellness Category: % Value Growth 2002-2006

Table 3 Forecast Sales of Packaged Food by Health and Wellness Category: Value 2006-2011

Table 4 Forecast Sales of Packaged Food by Health and Wellness Category: % Value Growth 2006-2011

Table 5 Packaged Food - H&W: GBO Company Shares 2005

Table 6 Packaged Food - H&W: NBO Company Shares 2005

Table 7 Packaged Food - H&W: Brand Shares 2005

Definitions

LOCAL COMPANY PROFILES - AUSTRIA

Adolf Darbo AG

Strategic Direction

Key Facts

Summary 1 Adolf Darbo AG: Key Facts

Summary 2 Adolf Darbo AG: Operational Indicators 2003-2005

Company Background

Competitive Positioning

Summary 3 Adolf Darbo AG: Competitive Position 2005

Ankerbrot AG

Strategic Direction

Key Facts

Summary 4 Ankerbrot AG: Key Facts

Summary 5 Ankerbrot AG: Operational Indicators 2005

Company Background

Competitive Positioning

Summary 6 Ankerbrot AG: Competitive Position 2005

Berglandmilch GmbH

Strategic Direction

Key Facts

Summary 7 Berglandmilch GmbH: Key Facts

Summary 8 Berglandmilch GmbH: Operational Indicators 2003-2005

Company Background

Summary 9 Berglandmilch GmbH: Production Statistics 2005

Production

Competitive Positioning

Summary 10 Berglandmilch GmbH: Competitive Position 2005

Niederösterreichische Milch Holding AG

Strategic Direction

Key Facts

Summary 11 Niederösterreichische Milch Holding AG (NÖM): Key Facts

Summary 12 Niederösterreichische Milch Holding AG (NÖM): Operational Indicators 2003-2005

Company Background

Competitive Positioning

Summary 13 Niederösterreichische Milch Holding AG (NÖM): Competitive Position 2005

Rewe Austria AG

Strategic Direction

Key Facts

Summary 14 Rewe Austria AG: Key Facts

Summary 15 Rewe Austria AG: Operational Indicators 2003-2005

Company Background

Competitive Positioning

Summary 16 Rewe Austria AG: Competitive Position 2005

Spar Österreichische Warenhandels AG

Strategic Direction

Key Facts

Summary 17 Spar Österreichische Warenhandels AG: Key Facts

Summary 18 Spar Österreichische Warenhandels AG: Operational Indicators 2003-2005

Company Background

Production

Competitive Positioning

Summary 19 Spar Österreichische Warenhandels AG: Competitive Position 2005

CONFECTIONERY IN AUSTRIA

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 8 Sales of Confectionery by Health and Wellness Category: Value 2002-2006

Table 9 Sales of Confectionery by Health and Wellness Category: % Value Growth 2002-2006

Table 10 Forecast Sales of Confectionery by Health and Wellness Category: Value 2006-2011

Table 11 Forecast Sales of Confectionery by Health and Wellness Category: % Value Growth 2006-2011

Table 12 Confectionery - H&W: Company Shares 2005

Table 13 Confectionery - H&W: Brand Shares 2005

Table 14 Sugarised vs Sugar-free Functional Sugar Confectionery % Breakdown by Type 2006

Table 15 Sugarised vs Sugar-free Functional Gum % Breakdown by Type 2006

Table 16 Sugar Confectionery - Fortified/functional: Key Functional Ingredients % Breakdown 2006

Table 17 Gum - Fortified/functional: Key Functional Ingredients % Breakdown 2006

BAKERY PRODUCTS IN AUSTRIA

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 18 Sales of Bakery Products by Health and Wellness Category: Value 2002-2006

Table 19 Sales of Bakery Products by Health and Wellness Category: % Value Growth 2002-2006

Table 20 Forecast Sales of Bakery Products by Health and Wellness Category: Value 2006-2011

Table 21 Forecast Sales of Bakery Products by Health and Wellness Category: % Value Growth 2006-2011

Table 22 Bakery Products - H&W: Company Shares 2005

Table 23 Bakery Products - H&W: Brand Shares 2005

Table 24 Bread - Fortified/functional: Key Functional Ingredients % Breakdown 2006

ICE CREAM IN AUSTRIA

Trends

Sector Data

Table 25 Sales of Ice Cream by Health and Wellness Category: Value 2002-2006

Table 26 Sales of Ice Cream by Health and Wellness Category: % Value Growth 2002-2006

Table 27 Forecast Sales of Ice Cream by Health and Wellness Category: Value 2006-2011

Table 28 Forecast Sales of Ice Cream by Health and Wellness Category: % Value Growth 2006-2011

Table 29 Ice Cream - H&W: Company Shares 2005

Table 30 Ice Cream - H&W: Brand Shares 2005

DAIRY PRODUCTS IN AUSTRIA

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 31 Sales of Dairy Products by Health and Wellness Category: Value 2002-2006

Table 32 Sales of Dairy Products by Health and Wellness Category: % Value Growth 2002-2006

Table 33 Forecast Sales of Dairy Products by Health and Wellness Category: Value 2006-2011

Table 34 Forecast Sales of Dairy Products by Health and Wellness Category: % Value Growth 2006-2011

Table 35 Dairy Products - H&W: Company Shares 2005

Table 36 Dairy Products - H&W: Brand Shares 2005

Table 37 Standard Fat vs Fat-reduced Fortified/functional Milk: % Breakdown by Type 2006

Table 38 Standard Fat vs Fat-reduced Fortified/functional Yoghurt: % Breakdown by Type 2006

Table 39 Milk - Fortified/functional: Key Functional Ingredients % Breakdown 2006

Table 40 Yoghurt - Fortified/functional: Key Functional Ingredients % Breakdown 2006

SWEET AND SAVOURY SNACKS IN AUSTRIA

Trends

Sector Data

Table 41 Sales of Sweet and Savoury Snacks by Health and Wellness Category: Value 2002-2006

Table 42 Sales of Sweet and Savoury Snacks by Health and Wellness Category: % Value Growth 2002-2006

Table 43 Forecast Sales of Sweet and Savoury Snacks by Health and Wellness Category: Value 2006-2011

Table 44 Forecast Sales of Sweet and Savoury Snacks by Health and Wellness Category: % Value Growth 2006-2011

Table 45 Sweet and Savoury Snacks - H&W: Company Shares 2005

Table 46 Sweet and Savoury Snacks - H&W: Brand Shares 2005

SNACK BARS IN AUSTRIA

Trends

Sector Data

Table 47 Sales of Snack Bars by Health and Wellness Category: Value 2002-2006

Table 48 Sales of Snack Bars by Health and Wellness Category: % Value Growth 2002-2006

Table 49 Forecast Sales of Snack Bars by Health and Wellness Category: Value 2006-2011

Table 50 Forecast Sales of Snack Bars by Health and Wellness Category: % Value Growth 2006-2011

Table 51 Snack Bars - H&W: Company Shares 2005

Table 52 Snack Bars - H&W: Brand Shares 2005

Table 53 Snack Bars - Fortified/functional: Key Functional Ingredients % Breakdown 2006

READY MEALS IN AUSTRIA

Trends

Sector Data

Table 54 Sales of Ready Meals by Health and Wellness Category: Value 2002-2006

Table 55 Sales of Ready Meals by Health and Wellness Category: % Value Growth 2002-2006

Table 56 Forecast Sales of Ready Meals by Health and Wellness Category: Value 2006-2011

Table 57 Forecast Sales of Ready Meals by Health and Wellness Category: % Value Growth 2006-2011

Table 58 Ready Meals - H&W: Company Shares 2005

Table 59 Ready Meals - H&W: Brand Shares 2005

SOUP IN AUSTRIA

Trends

Sector Data

Table 60 Sales of Soup by Health and Wellness Category: Value 2002-2006

Table 61 Sales of Soup by Health and Wellness Category: % Value Growth 2002-2006

Table 62 Forecast Sales of Soup by Health and Wellness Category: Value 2006-2011

Table 63 Forecast Sales of Soup by Health and Wellness Category: % Value Growth 2006-2011

Table 64 Soup - H&W: Company Shares 2005

Table 65 Soup - H&W: Brand Shares 2005

PASTA IN AUSTRIA

Trends

Sector Data

Table 66 Sales of Pasta by Health and Wellness Category: Value 2002-2006

Table 67 Sales of Pasta by Health and Wellness Category: % Value Growth 2002-2006

Table 68 Forecast Sales of Pasta by Health and Wellness Category: Value 2006-2011

Table 69 Forecast Sales of Pasta by Health and Wellness Category: % Value Growth 2006-2011

Table 70 Pasta - H&W: Company Shares 2005

Table 71 Pasta - H&W: Brand Shares 2005

NOODLES IN AUSTRIA

Trends

Sector Data

Table 72 Sales of Noodles by Health and Wellness Category: Value 2002-2006

Table 73 Sales of Noodles by Health and Wellness Category: % Value Growth 2002-2006

Table 74 Forecast Sales of Noodles by Health and Wellness Category: Value 2006-2011

Table 75 Forecast Sales of Noodles by Health and Wellness Category: % Value Growth 2006-2011

CANNED/PRESERVED FOOD IN AUSTRIA

Trends

Sector Data

Table 76 Sales of Canned/preserved Food by Health and Wellness Category: Value 2002-2006

Table 77 Sales of Canned/preserved Food by Health and Wellness Category: % Value Growth 2002-2006

Table 78 Forecast Sales of Canned/preserved Food by Health and Wellness Category: Value 2006-2011

Table 79 Forecast Sales of Canned/preserved Food by Health and Wellness Category: % Value Growth 2006-2011

FROZEN PROCESSED FOOD IN AUSTRIA

Trends

Sector Data

Table 80 Sales of Frozen Processed Food by Health and Wellness Category: Value 2002-2006

Table 81 Sales of Frozen Processed Food by Health and Wellness Category: % Value Growth 2002-2006

Table 82 Forecast Sales of Frozen Processed Food by Health and Wellness Category: Value 2006-2011

Table 83 Forecast Sales of Frozen Processed Food by Health and Wellness Category: % Value Growth 2006-2011

Table 84 Frozen Processed Food - H&W: Company Shares 2005

Table 85 Frozen Processed Food - H&W: Brand Shares 2005

RICE IN AUSTRIA

Trends

Sector Data

Table 86 Sales of Rice Food by Health and Wellness Category: Value 2002-2006

Table 87 Sales of Rice Food by Health and Wellness Category: % Value Growth 2002-2006

Table 88 Forecast Sales of Rice by Health and Wellness Category: Value 2006-2011

Table 89 Forecast Sales of Rice by Health and Wellness Category: % Value Growth 2006-2011

Table 90 Rice - H&W: Company Shares 2005

Table 91 Rice - H&W: Brand Shares 2005

CHILLED PROCESSED FOOD IN AUSTRIA

Trends

Sector Data

Table 92 Sales of Chilled Processed Food by Health and Wellness Category: Value 2002-2006

Table 93 Sales of Chilled Processed Food by Health and Wellness Category: % Value Growth 2002-2006

Table 94 Forecast Sales of Chilled Processed Food by Health and Wellness Category: Value 2006-2011

Table 95 Forecast Sales of Chilled Processed Food by Health and Wellness Category: % Value Growth 2006-2011

Table 96 Chilled Processed Food - H&W: Company Shares 2005

Table 97 Chilled Processed Food - H&W: Brand Shares 2005

OILS AND FATS IN AUSTRIA

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 98 Sales of Oils and Fats by Health and Wellness Category: Value 2002-2006

Table 99 Sales of Oils and Fats by Health and Wellness Category: % Value Growth 2002-2006

Table 100 Forecast Sales of Oils and Fats by Health and Wellness Category: Value 2006-2011

Table 101 Forecast Sales of Oils and Fats by Health and Wellness Category: % Value Growth 2006-2011

Table 102 Oils and Fats - H&W: Company Shares 2005

Table 103 Oils and Fats - H&W: Brand Shares 2005

SAUCES, DRESSINGS AND CONDIMENTS IN AUSTRIA

Trends

Sector Data

Table 104 Sales of Sauces, Dressings and Condiments by Health and Wellness Category: Value 2002-2006

Table 105 Sales of Sauces, Dressings and Condiments by Health and Wellness Category: % Value Growth 2002-2006

Table 106 Forecast Sales of Sauces, Dressings and Condiments by Health and Wellness Category: Value 2006-2011

Table 107 Forecast Sales of Sauces, Dressings and Condiments by Health and Wellness Category: % Value Growth 2006-2011

Table 108 Sauces, Dressings and Condiments - H&W: Company Shares 2005

Table 109 Sauces, Dressings and Condiments - H&W: Brand Shares 2005

BABY FOOD IN AUSTRIA

Trends

Sector Data

Table 110 Sales of Baby Food by Health and Wellness Category: Value 2002-2006

Table 111 Sales of Baby Food by Health and Wellness Category: % Value Growth 2002-2006

Table 112 Forecast Sales of Baby Food by Health and Wellness Category: Value 2006-2011

Table 113 Forecast Sales of Baby Food by Health and Wellness Category: % Value Growth 2006-2011

Table 114 Baby Food - H&W: Company Shares 2005

Table 115 Baby Food - H&W: Brand Shares 2005

SPREADS IN AUSTRIA

Trends

Sector Data

Table 116 Sales of Spreads by Health and Wellness Category: Value 2002-2006

Table 117 Sales of Spreads by Health and Wellness Category: % Value Growth 2002-2006

Table 118 Forecast Sales of Spreads by Health and Wellness Category: Value 2006-2011

Table 119 Forecast Sales of Spreads by Health and Wellness Category: % Value Growth 2006-2011

Table 120 Spreads - H&W: Company Shares 2005

Table 121 Spreads - H&W: Brand Shares 2005

Abstract

Euromonitor International's Health and Wellness Packaged Food in Austria report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data (2002-2006), allowing you to compare health and wellness categories with each other or in the context of the total market for a sector . It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2011 illustrate how the market is set to change.

Health and wellness categories examined include: organic products, better-for-you products, naturally healthy products, functional/fortified products.

Why buy this report?

• Get a detailed picture of the health and wellness packaged food industry ;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands ;
• Use five-year forecasts to assess how the market is predicted to develop

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilniuis and Dubai and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


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