Tea in Taiwan

Published by: Euromonitor International

Published: Apr. 1, 2008 - 33 Pages

Table of Contents

HOT DRINKS IN TAIWAN

Executive Summary

Maturity Limits Growth of Hot Drinks

Demand for More Convenient Products Rises

Different Marketing Strategies Executed by Big and Small Firms

Supermarkets/hypermarkets Leads Distribution

Future Growth Driven by Demand for Green Products

Key Trends and Developments

Convenience Positioning To Help Sustain Consumer Base

Cultural Activities Spur Consumer Interest

Ethical Consumption Explores Niche Market

Caffeine Labelling Promoted by Consumer Protection Commission

Coffee and Other Hot Drinks Are Becoming Popular As Gifts

Market Data

Table 1 Retail vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2002-2007

Table 2 Retail vs Foodservice Sales of Hot Drinks: % Volume Growth 2002-2007

Table 3 Retail Sales of Hot Drinks by Sector: Volume 2002-2007

Table 4 Retail Sales of Hot Drinks by Sector: Value 2002-2007

Table 5 Retail Sales of Hot Drinks by Sector: % Volume Growth 2002-2007

Table 6 Retail Sales of Hot Drinks by Sector: % Value Growth 2002-2007

Table 7 Foodservice Sales of Hot Drinks by Sector: Volume 2002-2007

Table 8 Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2002-2007

Table 9 Total Sales of Hot Drinks by Sector: Total Volume 2002-2007

Table 10 Total Sales of Hot Drinks by Sector: % Total Volume Growth 2002-2007

Table 11 Hot Drinks Company Shares by Value 2003-2007

Table 12 Hot Drinks Brand Shares by Value 2004-2007

Table 13 Penetration of Private Label by Sector 2003-2007

Table 14 Sales of Hot Drinks by Distribution Format: % Analysis 2002/2007

Table 15 Sales of Hot Drinks by Sector and Distribution Format: % Analysis 2007

Table 16 Forecast Retail vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2007-2012

Table 17 Forecast Retail vs Foodservice Sales of Hot Drinks: % Volume Growth 2007-2012

Table 18 Forecast Retail Sales of Hot Drinks by Sector: Volume 2007-2012

Table 19 Forecast Retail Sales of Hot Drinks by Sector: Value 2007-2012

Table 20 Forecast Retail Sales of Hot Drinks by Sector: % Volume Growth 2007-2012

Table 21 Forecast Retail Sales of Hot Drinks by Sector: % Value Growth 2007-2012

Table 22 Forecast Foodservice Sales of Hot Drinks by Sector: Volume 2007-2012

Table 23 Forecast Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2007-2012

Table 24 Forecast Total Sales of Hot Drinks by Sector: Total Volume 2007-2012

Table 25 Forecast Total Sales of Hot Drinks by Sector: % Total Volume Growth 2007-2012

Appendix

Production/import/export Data

Definitions

Summary 1 Research Sources

LOCAL COMPANY PROFILES - TAIWAN

Good Young Co Ltd

Strategic Direction

Key Facts

Summary 2 Good Young Co Ltd: Key Facts

Company Background

Production

Summary 3 Good Young Co Ltd: Production Statistics 2007

Competitive Positioning

Summary 4 Good Young Co Ltd: Competitive Position 2007

King Car Food Industrial Co Ltd

Strategic Direction

Key Facts

Summary 5 King Car Food Industrial Co Ltd: Key Facts

Company Background

Production

Summary 6 King Car Food Industrial Co Ltd: Production Statistics 2007

Competitive Positioning

Summary 7 King Car Food Industrial Co Ltd: Competitive Position 2007

Standard Foods Corp

Strategic Direction

Key Facts

Summary 8 Standard Foods Corp: Key Facts

Summary 9 Standard Foods Corp: Operational Indicators 2005-2007

Company Background

Production

Summary 10 Standard Foods Corp: Production Statistics 2007

Competitive Positioning

Summary 11 Standard Foods Corp: Competitive Position 2007

Ten Ren Tea Co Ltd

Strategic Direction

Key Facts

Summary 12 Ten Ren Tea Co Ltd: Key Facts

Summary 13 Ten Ren Tea Co Ltd: Operational Indicators 2005-2007

Company Background

Production

Summary 14 Ten Ren Tea Co Ltd: Production Statistics 2007

Competitive Positioning

Summary 15 Ten Ren Tea Co Ltd: Competitive Position 2007

TEA IN TAIWAN

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 26 Fruit/Herbal Tea by Type: % Off-trade Volume 2005-2007

Table 27 Other Tea by Type: % Off-trade Volume 2005-2007

Table 28 Sales of Tea by Subsector: Volume 2002-2007

Table 29 Sales of Tea by Subsector: Value 2002-2007

Table 30 Sales of Tea by Subsector: % Volume Growth 2002-2007

Table 31 Sales of Tea by Subsector: % Value Growth 2002-2007

Table 32 Tea Company Shares 2003-2007

Table 33 Tea Brand Shares 2004-2007

Table 34 Forecast Sales of Tea by Subsector: Volume 2007-2012

Table 35 Forecast Sales of Tea by Subsector: Value 2007-2012

Table 36 Forecast Sales of Tea by Subsector: % Volume Growth 2007-2012

Table 37 Forecast Sales of Tea by Subsector: % Value Growth 2007-2012

Abstract

Euromonitor International's Tea in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2002-2007), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2012 illustrate how the market is set to change.

Product coverage includes: black standard tea; black speciality tea; green tea; fruit/herbal tea; instant tea.

Data coverage: market sizes (historic and forecasts), company shares and brand shares.

Why buy this report?

• Get a detailed picture of the tea industry;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilniuis and Dubai and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Get Full Details About This Report >>

About MarketResearch.com
MarketResearch.com is an online aggregator selling over 160,000 market research reports, company profiles and country profiles from over 600 research firms. Our reports will provide you with the critical business and competitive intelligence you need for strategic planning and marketing research. Coverage includes the US, UK, Europe, Asia and global markets.