Baby Care in Austria

Published by: Euromonitor International

Published: Apr. 1, 2008 - 30 Pages

Table of Contents

COSMETICS AND TOILETRIES IN AUSTRIA

Executive Summary

Consumption Driven by New Launches

Strong Interest in Anti-ageing and Firming/anti-cellulite Products

Pharmacies/drugstores Leading Distribution Channel

Mass Products Lead

Sustained Growth Fuelled by Skin Care and Men's Grooming Products

Key Trends and Developments

Austrian Consumers Drawn To Natural Products

Austrian Men Looking in the Mirror More Often

Ageing Population in Austria

Being A Cool Mother Is Increasingly Fashionable

Increasing Number of Single-person Households

Market Data

Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2002-2007

Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2002-2007

Table 3 Sales of Premium Cosmetics by Sector: Value 2002-2007

Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2002-2007

Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2003-2007

Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2003-2007

Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2004-2007

Table 8 Penetration of Private Label by Sector by Retail Value 2002-2007

Table 9 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2002-2007

Table 10 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2007

Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2007-2012

Table 12 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2007-2012

Table 13 Forecast Sales of Premium Cosmetics by Sector: Value 2007-2012

Table 14 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2007-2012

Definitions

Summary 1 Research Sources

LOCAL COMPANY PROFILES - AUSTRIA

Ballograf Bic Austria GmbH

Strategic Direction

Key Facts

Summary 2 Ballograf Bic Austria GmbH: Key Facts

Summary 3 Ballograf Bic Austria GmbH: Operational Indicators

Company Background

Competitive Positioning

Summary 4 Ballograf Bic Austria GmbH: Competitive Position 2007

Gebro Pharma GmbH

Strategic Direction

Key Facts

Summary 5 Gebro Pharma GmbH: Key Facts

Summary 6 Gebro Pharma GmbH: Operational Indicators

Company Background

Production

Summary 7 Gebro Pharma GmbH: Production Statistics 2007

Competitive Positioning

Summary 8 Gebro Pharma GmbH: Competitive Position 2007

Reckitt Benckiser Austria GmbH

Strategic Direction

Key Facts

Summary 9 Reckitt Benckiser Austria GmbH: Key Facts

Company Background

Production

Competitive Positioning

Summary 10 Reckitt Benckiser Austria GmbH: Competitive Position 2007

Rewe Austria AG

Strategic Direction

Key Facts

Summary 11 Rewe Austria AG: Key Facts

Summary 12 Rewe Austria AG: Operational Indicators

Company Background

Production

Summary 13 Rewe Austria AG: Production Statistics 2007

Competitive Positioning

Summary 14 Rewe Austria AG: Competitive Position 2007

Wella-österreich Interkosmetik GmbH

Strategic Direction

Key Facts

Summary 15 Wella-Österreich Interkosmetik GmbH: Key Facts

Summary 16 Wella Group AG: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 17 Wella-Österreich Interkosmetik GmbH: Competitive Position 2007

BABY CARE IN AUSTRIA

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 15 Sales of Baby Care by Subsector: Value 2002-2007

Table 16 Sales of Baby Care by Subsector: % Value Growth 2002-2007

Table 17 Baby Care Premium Vs Mass % Analysis 2002-2007

Table 18 Baby Care Company Shares by Retail Value 2003-2007

Table 19 Baby Care Brand Shares by Retail Value 2004-2007

Table 20 Baby Care Premium Brand Shares 2007

Table 21 Forecast Sales of Baby Care by Subsector: Value 2007-2012

Table 22 Forecast Sales of Baby Care by Subsector: % Value Growth 2007-2012

Table 23 Forecast Baby Care Premium Vs Mass % Analysis 2007-2012

Abstract

Euromonitor International's Baby Care in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2002-2007), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2012 illustrate how the market is set to change.

Product coverage: baby toiletries, baby hair care, baby skin care, baby sun care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares.

Why buy this report?

• Get a detailed picture of the baby care industry;
• Pinpoint growth sectors and trends and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai and Vilnius and a network of over 600 analysts worldwide, Euromonitor has a unique capability to develop reliable information resources to help drive informed strategic planning.


Get Full Details About This Report >>

About MarketResearch.com
MarketResearch.com is an online aggregator selling over 160,000 market research reports, company profiles and country profiles from over 600 research firms. Our reports will provide you with the critical business and competitive intelligence you need for strategic planning and marketing research. Coverage includes the US, UK, Europe, Asia and global markets.