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Consumer Lifestyles in Kenya

Published by: Euromonitor International

Published: Apr. 1, 2008 - 53 Pages


Table of Contents


1. INTRODUCTION

2. POPULATION

2.1 Population by Age

Table 1 Population by Age: 1990-2015

Table 2 Population by Age (% Analysis): 1990-2015

Table 3 Population by Age (Growth): 1990-2015/2005-2015

2.2 Male Population by Age

Table 4 Male Population by Age: 1990-2015

Table 5 Male Population by Age (% Analysis): 1990-2015

Table 6 Male Population by Age (Growth): 1990-2015/2005-2015

2.3 Female Population by Age

Table 7 Female Population by Age: 1990-2015

Table 8 Female Population by Age (% Analysis): 1990-2015

Table 9 Female Population by Age (Growth): 1990-2015/2005-2015

2.4 Fertility and Birth

Table 10 Fertility and Birth: 1990/1995/2000/2003-2004

2.5 Population by Marital Status

2.6 Population by Educational Attainment

Table 11 Population by Highest Educational Attainment: 1990/1995/2000/2003-2005

Table 12 Population by Highest Educational Attainment (Growth): 1990-2005/2000-2005

2.7 Population by Ethnicity/Race

2.8 Population by Religion

Table 13 Religious Affiliation, Demographic and Health Surveys 1989/1993/1998/2003

3. CONSUMER SEGMENTATION

3.1 Infants and Babies

Table 14 Babies and Infants: 1990-2015

Table 15 Babies and Infants (Growth): 1990-2015/2005-2015

3.2 Children

Table 16 Children: 1990-2015

Table 17 Children (Growth): 1990-2015/2005-2015

3.3 Tweenagers

Table 18 Tweenagers: 1990-2015

Table 19 Tweenagers (Growth): 1990-2015/2005-2015

3.4 Teenagers

Table 20 Teenagers: 1990-2015

Table 21 Teenagers (Growth): 1990-2015/2005-2015

3.5 Studying Age

Table 22 Studying Age: 1990-2015

Table 23 Studying Age (Growth): 1990-2015/2005-2015

3.6 Young Adults

Table 24 Young Adults: 1990-2015

Table 25 Young Adults (Growth): 1990-2015/2005-2015

3.7 Middle-aged Adults

Table 26 Middle-aged Adults: 1990-2015

Table 27 Middle-aged Adults (Growth): 1990-2015/2005-2015

3.8 Baby Boomers

Table 28 Baby Boomers: 1990-2015

Table 29 Baby Boomers (Growth): 1990-2015/2005-2015

3.9 Pensioners

Table 30 Pensioners: 1990-2015

Table 31 Pensioners (Growth): 1990-2015/2005-2015

3.10 Single-parent Households

3.11 Single Person Households

3.12 DINKs (Double Income No Kids)

3.13 Families

4. REGIONAL DEVELOPMENT

4.1 Population Density

Table 32 Population Density: 1995-2015

Table 33 Population Density (Growth): 1995-2015/2005-2015

4.2 Population by Urban/Rural Location

Table 34 Population by Urban/Rural Location: 1990-2000

Table 35 Population by Urban/Rural Location (% Analysis): 1990-2000

Table 36 Population by Urban/Rural Location (Growth): 1990-2000

4.3 Population of Foreign Citizens

4.4 Refugees and Asylum Seekers

Table 37 Refugees and Asylum Seekers: 2000-2005

Table 38 Refugees and Asylum Seekers Growth: 2000-2005

4.5 Migration Rates

4.6 Population of Major Cities

5. HOME OWNERSHIP

5.1 Housing Stock

5.2 Number of Households by Tenure

5.3 Number of Households by Type of Dwelling

6. HOUSEHOLD PROFILES

6.1 Households by Number of Persons

6.2 Households by Number of Rooms

6.3 Households by Sex and Age of Head of Household

6.4 Households by Education of Head of Household

6.5 Households by Socio-economic Status of Head of Household

6.6 Ownership of Household Durables

6.7 Pet Population

7. LABOUR

7.1 Employed Male Population by Age

7.2 Employed Female Population by Age

7.3 Unemployed Male Population by Age

7.4 Unemployed Female Population by Age

7.5 Part-time Employment by Sex

7.6 Working Conditions

8. INCOME

8.1 Personal Income

8.2 Average Annual Disposable Income by Educational Attainment

8.3 Average Annual Disposable Income by Sex

8.4 Mean Disposable Household Income

8.5 Number of Households by Disposable Income Bracket

9. CONSUMER EXPENDITURE

9.1 Consumer Expenditure by Purpose

9.2 Price Indices

Table 39 Price Indices: 1990/1995/2000/2003-2004

10. HEALTH

10.1 Healthcare Provision

10.2 Major Causes of Death by Disease

10.3 Smoking

10.4 Obesity

10.5 Sexual Health

Table 40 Reported AIDS Cases: 1990/1995/2000/2003-2004

Table 41 Reported AIDS Cases (Growth): 1990-2004/2000-2004

10.6 Health and Wellness

11. EDUCATION

11.1 Primary and Secondary Education

11.2 Tertiary Education

12. EATING

12.1 Habits

12.2 Fresh Foods

12.3 Packaged and Processed Foods

Table 42 Consumption of Packaged and Processed Foods by Sector: 2000/2005

12.4 Eating Out

Table 43 Expenditure on Eating Out by Sector: 2000-2005

Table 44 Expenditure on Eating Out by Sector (Growth): 2000/2005

13. DRINKING

13.1 Habits

13.2 Alcoholic Drinks

Table 45 Consumption of Alcoholic Drinks by Sector: 2000/2005

13.3 Soft Drinks

Table 46 Consumption of Soft Drinks by Sector: 2000/2005

13.4 Hot Drinks

Table 47 Consumption of Hot Drinks by Sector: 2000/2005

14. SHOPPING

14.1 Food

14.2 Cosmetics and Toiletries

14.3 Clothing and Footwear

14.4 Leisure Goods

14.5 Healthcare

14.6 Household Goods and Home Improvement

15. PERSONAL GROOMING

15.1 Attitudes

Table 48 Expenditure on Cosmetics and Toiletries by Grooming Sector: 2000/2005

15.2 Personal Hygiene

16. FASHION

16.1 Attitudes

16.2 Clothing and Footwear

17. LEISURE

17.1 Home Entertainment

17.2 Going Out

17.3 Sport

17.4 DIY and Gardening

17.5 Culture

18. PERSONAL FINANCE

18.1 Banking and Payment Systems

18.2 Savings

18.3 Financial Cards

Table 49 Trends in Financial Cards: 2000-2005

Table 50 Financial Cards - Growth: 2000-2005

18.4 Pensions

19. MEDIA

19.1 Trends

19.2 Televisions

19.3 Cable and Satellite Television

20. COMMUNICATION

20.1 Trends

20.2 Telecommunications

Table 51 National and International Phone Calls, Telephone Lines in Use and Mobile Phone Users: 1990/1995/2000/2003-2005

Table 52 National and International Phone Calls, Telephone Lines in Use and Mobile Phone Users (Growth): 1990-2005/2000-2005

Table 53 Forecast Mobile Phone Users: 2006/2008/2010/2015

Table 54 Forecast Mobile Phone Users (Growth): 2006-2010/2010-2015

20.3 PCs and the Internet

Table 55 Household PC Penetration and Internet Usage: 1995/2000/2003-2005

Table 56 Household PC Penetration and Internet Usage (Growth): 1990-2005/2000-2005

21. TRANSPORT

21.1 Trends

21.2 Consumer Expenditure

22. TRAVEL AND TOURISM

22.1 Trends

Abstract

Euromonitor's Consumer Lifestyles in Kenya report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilniuis and Dubai and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


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