Spirits in Venezuela

Published by: Euromonitor International

Published: Mar. 1, 2008 - 44 Pages

Table of Contents

ALCOHOLIC DRINKS IN VENEZUELA

Executive Summary

High Oil Revenues Continue To Fuel Consumption Boom in 2007

New Taxes and Regulations Cause Unit Prices To Skyrocket

Product Segmentation Becomes More Important in Key Categories

Independent Food Stores Continues To Lose Ground in Distribution

Alcoholic Drinks Players Face A Tougher Operating Environment Over 2007-2012

Key Trends and Developments

Aspirational Behaviour Shapes the Development of Alcoholic Drinks

Price Increases Fuel A Trend Towards Trading Down To Cheaper Products

Security Concerns Impact Negatively on On-trade Consumption

Venezuelan Consumers Acquire More Sophisticated Food and Drink Tastes

Specialist Retailers

Summary 1 Leading Specialist Retailers 2006

Market Merger and Acquisition Activity

Summary 2 Speculated Merger and Acquisition Activity 2008

Legislation

Taxation and Duty Levies

Table 1 Taxation and Duty Levies on Alcoholic Drinks 2007

Table 2 Taxation and Duty Levels on Alcoholic Drinks 2007 Imported Products

Table 3 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2007

Table 4 Selling Margin of a Typical Beer Brand 2007

Table 5 Selling Margin of a Typical Wine Brand 2007

Table 6 Selling Margin of a Typical Imported Spirits Brand 2007

Operating Environment

Market Indicators

Table 7 Retail Consumer Expenditure on Alcoholic Drinks 2002-2007

Market Data

Table 8 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007

Table 9 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007

Table 10 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-2007

Table 11 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2002-2007

Table 12 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Volume 2007

Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Value 2007

Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Volume 2007

Table 15 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Value 2007

Table 16 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2006

Table 17 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007

Table 18 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007

Table 19 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012

Table 20 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012

Table 21 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012

Table 22 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012

Definitions

Summary 3 Research Sources

LOCAL COMPANY PROFILES - VENEZUELA

Cervecera Regional Ca

Strategic Direction

Key Facts

Summary 4 Cervecera Regional CA Key Facts

Company Background

Production

Summary 5 Cervecera Regional CA: Production Statistics 2005

Competitive Positioning

Summary 6 Cervecera Regional CA: Competitive Position 2006

Ponche Crema Ca

Strategic Direction

Key Facts

Summary 7 Ponche Crema CA: Key Facts

Summary 8 Ponche Crema CA: Operational Indicators 2005-2006

Company Background

Production

Summary 9 Ponche Crema CA: Production Statistics 2005

Competitive Positioning

Summary 10 Ponche Crema CA: Competitive Position 2005

Ron Santa Teresa Ca

Strategic Direction

Key Facts

Summary 11 Ron Santa Teresa CA: Key Facts

Summary 12 Ron Santa Teresa CA: Operational Indicators 2004-2006

Company Background

Production

Summary 13 Ron Santa Teresa CA: Production Statistics 2005

Competitive Positioning

Summary 14 Ron Santa Teresa CA: Competitive Position 2006

Tamayo & Cía SA

Strategic Direction

Key Facts

Summary 15 Tamayo & Cía SA: Key Facts

Summary 16 Tamayo & Cía SA: Operational Indicators 2004-2006

Company Background

Competitive Positioning

Summary 17 Tamayo & Cía SA: Competitive Position 2006

SPIRITS IN VENEZUELA

Headlines

Trends

Production, Imports and Exports

Competitive Landscape

Prospects

Sector Background

Vodka, Gin and Other Blended Scotch Whisky Price Band Methodology

Summary 18 Benchmark brands - Venezuela

Sector Data

Table 23 Sales of Spirits by Subsector: Total Volume 2002-2007

Table 24 Sales of Spirits by Subsector: Total Value 2002-2007

Table 25 Sales of Spirits by Subsector: % Total Volume Growth 2002-2007

Table 26 Sales of Spirits by Subsector: % Total Value Growth 2002-2007

Table 27 Sales of Spirits by On-trade vs Off-trade split: Volume 2002-2007

Table 28 Sales of Spirits by On-trade vs Off-trade split: Value 2002-2007

Table 29 Sales of Spirits by On-trade vs Off-trade split: % Volume Growth 2002-2007

Table 30 Sales of Spirits by On-trade vs Off-trade split: % Value Growth 2002-2007

Table 31 Sales of Blended Scotch Whisky by Premium/Super-premium Split 2004-2007

Table 32 Sales of Gin by Premium/Super-premium Split 2004-2007

Table 33 Sales of Vodka by Premium/Super-premium Split 2004-2007

Table 34 Sales of Flavoured vs Non-flavoured Vodka 2004-2007

Table 35 Spirits Production, Imports and Exports: Total Volume 2001-2006

Table 36 Whisk(e)y Production, Imports and Exports: Total Volume 2001-2006

Table 37 Brandy & Cognac Production, Imports and Exports: Total Volume 2001-2006

Table 38 Vodka Production, Imports and Exports: Total Volume 2001-2006

Table 39 Gin Production, Imports and Exports: Total Volume 2001-2006

Table 40 Rum Production, Imports and Exports: Total Volume 2001-2006

Table 41 Tequila Production, Imports and Exports: Total Volume 2001-2006

Table 42 Liqueurs Production: Total Volume 2001-2006

Table 43 Other Spirits Production: Total Volume 2001-2006

Table 44 Company Shares of Spirits by National Brand Owner 2002-2006

Table 45 Company Shares of Spirits by Global Brand Owner 2002-2006

Table 46 Brand Shares of Spirits 2003-2006

Table 47 Forecast Sales of Spirits by Subsector: Total Volume 2007-2012

Table 48 Forecast Sales of Spirits by Subsector: Total Value 2007-2012

Table 49 Forecast Sales of Spirits by Subsector: % Total Volume Growth 2007-2012

Table 50 Forecast Sales of Spirits by Subsector: % Total Value Growth 2007-2012

Abstract

Euromonitor International's Spirits in Venezuela report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2002-2007), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2012 illustrate how the market is set to change.

Product coverage includes: whisk(e)y, brandy and cognac, white spirits (gin, vodka), rum, tequilla and liqueurs.

Data coverage: market sizes (historic and forecasts), company shares and brand shares.

Why buy this report?

• Get a detailed picture of the spirits industry;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilniuis and Dubai and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


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