Beer in Taiwan

Published by: Euromonitor International

Published: Mar. 1, 2008 - 44 Pages

Table of Contents

ALCOHOLIC DRINKS IN TAIWAN

Executive Summary

Alcoholic Drinks Market Sees Drop in Total Value Sales

New Target Segments Stimulate Growth

Specialists Threatened by Growing Power of Other Retailers

Gift Sets Important To Sustaining Sales

Alcoholic Drinks Expect To Perform Favourably in the Forecast Period

Key Trends and Developments

Lower Drinking Age To Drive Marketing Theme

Increasing Presence of Premium Products

Companies Identify Females As Potential Targets for Development

Manufacturers Changed Strategy To Push Sales During Prolonged Summer Season

New Format Straddles On- and Off-trade Channels

Summary 1 Leading Specialist Retailers 2006

Market Merger and Acquisition Activity

Market Background

Legislation

Taxation and Duty Levies

Table 1 Taxation and Duty Levies on Alcoholic Drinks 2007

Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2007

Table 3 Selling Margin of a Typical Beer Brand 2007

Table 4 Selling Margin of a Typical Wine Brand 2007

Table 5 Selling Margin of a Typical Spirits Brand 2007

Operating Environment

Market Indicators

Table 6 Retail Consumer Expenditure on Alcoholic Drinks 2002-2007

Market Data

Table 7 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007

Table 8 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007

Table 9 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-2007

Table 10 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2002-2007

Table 11 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Volume 2007

Table 12 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Value 2007

Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Volume 2007

Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Value 2007

Table 15 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2006

Table 16 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007

Table 17 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007

Table 18 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012

Table 19 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012

Table 20 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012

Table 21 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012

Definitions

Summary 2 Research Sources

LOCAL COMPANY PROFILES - TAIWAN

Kinmen Kaoliang Liquor Inc

Strategic Direction

Key Facts

Summary 3 Kinmen Kaoliang Liquor Inc: Key Facts

Summary 4 Kinmen Kaoliang: Operational Indicators

Company Background

Production

Summary 5 Kinmen Kaoliang Liquor Inc: Production Statistics 2006

Competitive Positioning

Summary 6 Kinmen Kaoliang Liquor Inc: Competitive Position 2006

Rtc Haven International Corp

Strategic Direction

Key Facts

Summary 7 RTC Haven International Corp: Key Facts

Summary 8 RTC Haven International Corp: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 9 RTC Haven International Corp: Competitive Position 2006

Sergio Valente Inc

Strategic Direction

Key Facts

Summary 10 Sergio Valente Ltd: Key Facts

Summary 11 Sergio Valente Ltd: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 12 Sergio Valente Ltd: Competitive Position 2006

Taiwan Tobacco & Liquor Corp

Strategic Direction

Key Facts

Summary 13 Taiwan Tobacco & Liquor Corp: Key Facts

Summary 14 Taiwan Tobacco & Liquor Corp: Operational Indicators

Company Background

Production

Summary 15 Taiwan Tobacco & Liquor Corp: Production Statistics 2006

Summary 16 Taiwan Tobacco & Liquor Corp: Production Statistics 2006

Competitive Positioning

Summary 17 Taiwan Tobacco & Liquor Corp: Competitive Position 2006

Uies

Strategic Direction

Key Facts

Summary 18 UIES: Key Facts

Summary 19 UIES: Operational Indicators

Company Background

Competitive Positioning

Summary 20 UIES: Competitive Position 2006

BEER IN TAIWAN

Headlines

Trends

Production, Imports and Exports

Competitive Landscape

Prospects

Sector Background

Lager Price Band Methodology

Summary 21 Lager by Price Band 2007

Sector Data

Table 22 Sales of Beer by Subsector: Total Volume 2002-2007

Table 23 Sales of Beer by Subsector: Total Value 2002-2007

Table 24 Sales of Beer by Subsector: % Total Volume Growth 2002-2007

Table 25 Sales of Beer by Subsector: % Total Value Growth 2002-2007

Table 26 Sales of Beer by On-trade vs Off-trade split: Volume 2002-2007

Table 27 Sales of Beer by On-trade vs Off-trade split: Value 2002-2007

Table 28 Sales of Beer by On-trade vs Off-trade split: % Volume Growth 2002-2007

Table 29 Sales of Beer by On-trade vs Off-trade split: % Value Growth 2002-2007

Table 30 Beer: Production, Imports and Exports: Total Volume 2001-2006

Table 31 Beer Exports by Country of Destination: Total Volume 2001-2006

Table 32 Beer Exports by Country of Destination: Total Value 2001-2006

Table 33 Beer Imports by Country of Origin: Total Volume 2001-2006

Table 34 Beer Imports by Country of Origin: Total Value 2001-2006

Table 35 Company Shares of Beer by National Brand Owner 2002-2006

Table 36 Company Shares of Beer by Global Brand Owner 2002-2006

Table 37 Brand Shares of Beer 2003-2006

Table 38 Forecast Sales of Beer by Subsector: Total Volume 2007-2012

Table 39 Forecast Sales of Beer by Subsector: Total Value 2007-2012

Table 40 Forecast Sales of Beer by Subsector: % Total Volume Growth 2007-2012

Table 41 Forecast Sales of Beer by Subsector: % Total Value Growth 2007-2012

Abstract

Euromonitor International's Beer in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2002-2007), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2012 illustrate how the market is set to change.

Product coverage includes: lager, dark beer, stout, non-/low-alcoholic beer.

Data coverage: market sizes (historic and forecasts), company shares and brand shares.

Why buy this report?

• Get a detailed picture of the beer industry;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilniuis and Dubai and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


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