Beer in Thailand

Published by: Euromonitor International

Published: Mar. 1, 2008 - 43 Pages

Table of Contents

ALCOHOLIC DRINKS IN THAILAND

Executive Summary

Government Controls Hinder Alcoholic Drinks

Move To Cocktails for Fashionable Lifestyle

Major Players Try Hard To Maintain Positions

in Spite of Ban Via Forecourt Retailers, Off-trade Retains Dominance

Decelerating Growth in Alcoholic Drinks in Thailand

Key Trends and Developments

Cocktail Drink Trend Among Drinkers, Benefiting From Slew of New Launches

Anti-alcohol Regulations Aim To Reduce Consumption

Parallel Trade Channel Continues To Impact Sales of Alcoholic Drinks

Shift Towards Cheaper Alcoholic Drinks Due To Economic Downturn

Health Consciousness Impacts Alcoholic Drinks

Growth in Supermarkets/hypermarkets Widens Access To Alcoholic Drinks

Specialist Retailers

Summary 1 Leading Specialist Retailers 2006

Market Merger and Acquisition Activity

Market Background

Legislation

Taxation and Duty Levies

Table 1 Taxation and Duty Levies on Alcoholic Drinks 2007

Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2007

Table 3 Selling Margin of a Typical Domestically Produced Beer Brand 2007: Beer Thai (1991) Plc’s Chang

Table 4 Selling Margin of a Typical Domestically Produced Wine Brand 2007 - Siam Winery Co Ltd’s Monsoon Valley

Table 5 Selling Margin of a Typical Imported Wine Brand 2007 - Pernod Ricard (Thailand) Ltd’s Jacob’s Creek

Table 6 Selling Margin of a Typical Domestically Produced Spirits Brand 2007: Sura Bangyikhan Co Ltd’s Ruang Kao

Table 7 Selling Margin of a Typical Imported Spirits Brand 2007 - Pernod Ricard (Thailand) Ltd’s 100 Pipers 8 YO

Operating Environment

Market Indicators

Table 8 Retail Consumer Expenditure on Alcoholic Drinks 2002-2007

Market Data

Table 9 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007

Table 10 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007

Table 11 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-2007

Table 12 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2002-2007

Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Volume 2007

Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Value 2007

Table 15 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Volume 2007

Table 16 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Value 2007

Table 17 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2006

Table 18 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007

Table 19 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007

Table 20 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012

Table 21 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012

Table 22 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012

Table 23 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012

Definitions

Summary 2 Research Sources

LOCAL COMPANY PROFILES - THAILAND

Boon Rawd Brewery Co Ltd

Strategic Direction

Key Facts

Summary 3 Boon Rawd Brewery Co Ltd: Key Facts

Summary 4 Boon Rawd Brewery Co Ltd: Operational Indicators

Company Background

Prodution

Summary 5 Boon Rawd Brewery Co Ltd: Production Statistics 2006

Competitive Positioning

Summary 6 Boon Rawd Brewery Co Ltd: Competitive Position 2006

Pb Valley Khao Yai Winery

Strategic Direction

Key Facts

Summary 7 PB Valley Khao Yai Winery: Key Facts

Summary 8 PB Valley Khao Yai Winery: Operational Indicators

Company Background

Production

Summary 9 PB Valley Khao Yai Winery: Production Statistics 2006

Competitive Positioning

Summary 10 PB Valley Khao Yai Winery: Competitive Position 2006

Siam Winery Co Ltd

Strategic Direction

Key Facts

Summary 11 Siam Winery Co Ltd: Key Facts

Summary 12 Siam Winery Co Ltd: Operational Indicators

Company Background

Production

Summary 13 Siam Winery Co Ltd: Production Statistics 2006

Competitive Positioning

Summary 14 Siam Winery Co Ltd: Competitive Position 2006

Thai Asia Pacific Brewery Co Ltd

Strategic Direction

Key Facts

Summary 15 Thai Asia Pacific Brewery Co Ltd: Key Facts

Summary 16 Thai Asia Pacific Brewery Co Ltd: Operational Indicators

Company Background

Production

Summary 17 Thai Asia Pacific Brewery Co Ltd: Production Statistics 2006

Competitive Positioning

Summary 18 Thai Asia Pacific Brewery Co Ltd: Competitive Position 2006

Thai Beverage Pcl

Strategic Direction

Key Facts

Summary 19 Thai Beverage Plc: Key Facts

Summary 20 Thai Beverage Plc: Operational Indicators

Company Background

Production

Summary 21 Thai Beverage Plc: Production Statistics 2006

Competitive Positioning

Summary 22 Thai Beverage Plc: Competitive Position 2006

BEER IN THAILAND

Headlines

Trends

Production, Imports and Exports

Competitive Landscape

Prospects

Sector Background

Lager Price Band Methodology

Summary 23 Lager by Price Band 2007

Published Data Comparisons

Sector Data

Table 24 Sales of Beer by Subsector: Total Volume 2002-2007

Table 25 Sales of Beer by Subsector: Total Value 2002-2007

Table 26 Sales of Beer by Subsector: % Total Volume Growth 2002-2007

Table 27 Sales of Beer by Subsector: % Total Value Growth 2002-2007

Table 28 Sales of Beer by On-trade vs Off-trade split: Volume 2002-2007

Table 29 Sales of Beer by On-trade vs Off-trade split: Value 2002-2007

Table 30 Sales of Beer by On-trade vs Off-trade split: % Volume Growth 2002-2007

Table 31 Sales of Beer by On-trade vs Off-trade split: % Value Growth 2002-2007

Table 32 Beer: Production, Imports and Exports: Total Volume 2001-2006

Table 33 Beer Exports by Country of Destination: Total Volume 2001-2006

Table 34 Beer Exports by Country of Destination: Total Value 2001-2006

Table 35 Beer Imports by Country of Origin: Total Volume 2001-2006

Table 36 Beer Imports by Country of Origin: Total Value 2001-2006

Table 37 Company Shares of Beer by National Brand Owner 2002-2006

Table 38 Company Shares of Beer by Global Brand Owner 2002-2006

Table 39 Brand Shares of Beer 2003-2006

Table 40 Forecast Sales of Beer by Subsector: Total Volume 2007-2012

Table 41 Forecast Sales of Beer by Subsector: Total Value 2007-2012

Table 42 Forecast Sales of Beer by Subsector: % Total Volume Growth 2007-2012

Table 43 Forecast Sales of Beer by Subsector: % Total Value Growth 2007-2012

Abstract

Euromonitor International's Beer in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2002-2007), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2012 illustrate how the market is set to change.

Product coverage includes: lager, dark beer, stout, non-/low-alcoholic beer.

Data coverage: market sizes (historic and forecasts), company shares and brand shares.

Why buy this report?

• Get a detailed picture of the beer industry;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilniuis and Dubai and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


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