Beer in the Philippines

Published by: Euromonitor International

Published: Apr. 1, 2008 - 39 Pages

Table of Contents

ALCOHOLIC DRINKS IN THE PHILIPPINES

Executive Summary

2007 Is A Comeback Year for Alcoholic Drinks

Spirits and Beer Promotion Boosts Overall Growth in Alcoholic Drinks

Smaller Domestic Companies Gain Prominence

Traditional Channels Remain the Chief Conduits of Distribution

Alcoholic Drinks Expected To Be Positive Over the Forecast Period

Key Trends and Developments

Younger Generation Is the New Star of Consumers

Modern Retailers Are Continuously Expanding

Female Drinkers Boost Sales of 'Lighter' Alcoholic Drinks

Domestic Companies Remain Strong Leaders in Alcoholic Drinks

'Sin Tax' Increases As Planned in 2007

Specialist Retailers

Summary 1 Leading Specialist Retailers 2006

Market Merger and Acquisition Activity

Market Background

Legislation

Taxation and Duty Levies

Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2007

Table 1 Taxation and Duty Levies on Domestically Produced Beer Brand 2007

Table 2 Taxation and Duty Levies on Imported Beer Brand 2007

Table 3 Taxation and Duty Levies on Imported Wine Brand 2007

Table 4 Taxation and Duty Levies on Domestically Produced Spirits Brand 2007

Table 5 Taxation and Duty Levies on Imported Spirits Brand 2007

Table 6 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2007

Table 7 Selling Margin of a Typical Domestically Produced Beer Brand 2007 - San Miguel Pale Pilsen

Table 8 Selling Margin of a Typical Imported Wine Brand 2007 - Carlo Rossi

Table 9 Selling Margin of a Typical Imported Spirits Brand 2007 - J&B

Table 10 Selling Margin of a Typical Domestically Produced Spirits Brand 2007 - Ginebra San Miguel Premium

Operating Environment

Market Indicators

Table 11 Retail Consumer Expenditure on Alcoholic Drinks 2002-2007

Market Data

Table 12 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007

Table 13 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007

Table 14 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-2007

Table 15 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2002-2007

Table 16 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume 2007

Table 17 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Value 2007

Table 18 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Volume 2007

Table 19 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Value 2007

Table 20 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2006

Table 21 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007

Table 22 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007

Table 23 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012

Table 24 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012

Table 25 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012

Table 26 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012

Definitions

Summary 3 Research Sources

LOCAL COMPANY PROFILES - PHILIPPINES

Asia Brewery Inc

Strategic Direction

Key Facts

Summary 4 Asia Brewery Inc: Key Facts

Summary 5 Asia Brewery Inc: Operational Indicators 2004-2006

Company Background

Production

Competitive Positioning

Summary 6 Asia Brewery Inc: Competitive Position 2006

Destilería Limtuaco & Co Inc

Strategic Direction

Key Facts

Summary 7 Destilería Limtuaco & Co Inc: Key Facts

Summary 8 Destilería Limtuaco & Co Inc: Operational Indicators 2004-2006

Company Background

Production

Competitive Positioning

Summary 9 Destilería Limtuaco & Co Inc: Competitive Position 2006

Emperador Distillers Inc

Strategic Direction

Key Facts

Summary 10 Emperador Distillers Inc: Key Facts

Company Background

Production

Competitive Positioning

Summary 11 Emperador Distillers Inc: Competitive Position 2006

Premier Wine & Spirits Inc

Strategic Direction

Key Facts

Summary 12 Premier Wine & Spirits Inc: Key Facts

Summary 13 Premier Wine & Spirits Inc: Operational Indicators 2004-2006

Company Background

Production

Competitive Positioning

Summary 14 Premier Wine & Spirits Inc: Competitive Position 2006

Tanduay Distillers Inc

Strategic Direction

Key Facts

Summary 15 Tanduay Distillers Inc: Key Facts

Summary 16 Tanduay Distillers Inc: Operational Indicators 2004-2006

Company Background

Production

Competitive Positioning

Summary 17 Tanduay Distillers Inc: Competitive Position 2006

BEER IN THE PHILIPPINES

Headlines

Trends

Production, Imports and Exports

Competitive Landscape

Prospects

Sector Background

Lager Price Band Methodology

Summary 18 Lager by Price Band 2007

Sector Data

Table 27 Sales of Beer by Subsector: Total Volume 2002-2007

Table 28 Sales of Beer by Subsector: Total Value 2002-2007

Table 29 Sales of Beer by Subsector: % Total Volume Growth 2002-2007

Table 30 Sales of Beer by Subsector: % Total Value Growth 2002-2007

Table 31 Sales of Beer by On-trade vs Off-trade Split: Volume 2002-2007

Table 32 Sales of Beer by On-trade vs Off-trade Split: Value 2002-2007

Table 33 Sales of Beer by On-trade vs Off-trade Split: % Volume Growth 2002-2007

Table 34 Sales of Beer by On-trade vs Off-trade Split: % Value Growth 2002-2007

Table 35 Beer: Production, Imports and Exports: Total Volume 2001-2006

Table 36 Beer Exports by Country of Destination: Total Volume 2001-2006

Table 37 Beer Exports by Country of Destination: Total Value 2001-2006

Table 38 Beer Imports by Country of Origin: Total Volume 2001-2006

Table 39 Beer Imports by Country of Origin: Total Value 2001-2006

Table 40 Company Shares of Beer by National Brand Owner 2002-2006

Table 41 Company Shares of Beer by Global Brand Owner 2002-2006

Table 42 Brand Shares of Beer 2003-2006

Table 43 Forecast Sales of Beer by Subsector: Total Volume 2007-2012

Table 44 Forecast Sales of Beer by Subsector: Total Value 2007-2012

Table 45 Forecast Sales of Beer by Subsector: % Total Volume Growth 2007-2012

Table 46 Forecast Sales of Beer by Subsector: % Total Value Growth 2007-2012

Abstract

Euromonitor International's Beer in the Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2002-2007), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2012 illustrate how the market is set to change.

Product coverage includes: lager, dark beer, stout, non-/low-alcoholic beer.

Data coverage: market sizes (historic and forecasts), company shares and brand shares.

Why buy this report?

• Get a detailed picture of the beer industry;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilniuis and Dubai and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


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