Wine in Italy

Published by: Euromonitor International

Published: Feb. 1, 2008 - 68 Pages

Table of Contents

ALCOHOLIC DRINKS IN ITALY

Executive Summary

On-trade Shows Some Signs of Recovery at Last

the Market’s Route Towards Premiumisation

Heineken Undisputed Leader of the Market

Supermarkets and Hypermarkets Main Distribution Formats

Beer and Spirits To Drive Market’s Growth

Key Trends and Developments

Seeking A Healthy Ethical Angle for Alcoholic Drinks

Innovation - Manufacturers’ Key Strategy

Ageing of Population Leading Towards Premiumisation of the Market

Changes in Italian Consumers Lifestyles

Italian Teenagers Welcome Binge Drinking

Specialist Retailers

Market Merger and Acquisition Activity

Summary 1 Speculated Merger and Acquisition Activity 2006-2007

Market Background

Legislation

Taxation and Duty Levies

Table 1 Taxation and Duty Levies on Alcoholic Drinks 2007

Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2007

Table 3 Selling Margin of a Typical Domestically Produced Beer Brand 2007

Table 4 Selling Margin of a Typical Domestically Produced Wine Brand 2007

Table 5 Selling Margin of a Typical Imported Wine Brand 2007

Table 6 Selling Margin of a Typical Domestically Produced Spirits Brand 2007

Table 7 Selling Margin of a Typical Imported Spirits Brand 2007

Operating Environment

Market Indicators

Table 8 Retail Consumer Expenditure on Alcoholic Drinks 2002-2007

Market Data

Table 9 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007

Table 10 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007

Table 11 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-2007

Table 12 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2002-2007

Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Volume 2007

Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Value 2007

Table 15 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Volume 2007

Table 16 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Value 2007

Table 17 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2006

Table 18 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007

Table 19 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007

Table 20 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012

Table 21 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012

Table 22 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012

Table 23 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012

Definitions

Sources

Summary 2 Research Sources

LOCAL COMPANY PROFILES - ITALY

Birra Peroni SpA

Strategic Direction

Key Facts

Summary 3 Birra Peroni SpA: Key Facts

Summary 4 Birra Peroni SpA: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 5 Birra Peroni SpA: Competitive Position 2006

Campari Milano Spa, Davide

Strategic Direction

Key Facts

Summary 6 Campari Milano SpA: Key Facts

Summary 7 Campari Milano SpA: Operational Indicators

Company Background

Prodution

Summary 8 Campari Milano SpA, Davide: Production Statistics 2006

Competitive Positioning

Summary 9 Campari Milano SpA, Davide: Competitive Position 2006

Cantina La Vis E Valle Di Cembra Scarl

Strategic Direction

Key Facts

Summary 10 Cantina La Vis e Val di Cembra Scarl: Key Facts

Summary 11 Cantina La Vis e Val di Cembra Scarl: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 12 Cantina La Vis e Val di Cembra Scarl: Competitive Position 2006

Carlsberg Italia SpA

Strategic Direction

Key Facts

Summary 13 Carlsberg Italia SpA: Key Facts

Summary 14 Carlsberg Italia SpA: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 15 Carlsberg Italia SpA: Competitive Position 2006

Casa Vinicola Zonin SpA

Strategic Direction

Key Facts

Summary 16 Casa Vinicola Zonin SpA: Key Facts

Summary 17 Casa Vinicola Zonin SpA: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 18 Casa Vinicola Zonin SpA: Competitive Position 2006

Caviro - Cooperative Agricole Viti-frutticoltori Italiani Riuniti Organizzati Scarl

Strategic Direction

Key Facts

Summary 19 Caviro Scarl: Key Facts

Summary 20 Caviro Scarl: Operational Indicators

Company Background

Production

Summary 21 Caviro Scarl: Production Statistics 2006

Competitive Positioning

Summary 22 Caviro Scarl: Competitive Position 2006

Cavit - Cantina Viticoltori, Consorzio Cantine Sociali Del Trentino Scarl

Strategic Direction

Key Facts

Summary 23 Cavit Scarl: Key Facts

Summary 24 Cavit Scarl: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 25 Cavit Scarl: Competitive Position 2006

Flli Gancia & C SpA

Strategic Direction

Key Facts

Summary 26 Flli Gancia & C SpA: Key Facts

Summary 27 Flli Gancia & C SpA: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 28 Flli Gancia & C SpA: Competitive Position 2006

Heineken Italia SpA

Strategic Direction

Key Facts

Summary 29 Heineken Italia SpA: Key Facts

Summary 30 Heineken Italia SpA: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 31 Heineken Italia SpA: Competitive Position 2006

Illva Saronno SpA

Strategic Direction

Key Facts

Summary 32 Illva Saronno SpA: Key Facts

Summary 33 Illva Saronno SpA: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 34 Illva Saronno SpA: Competitive Position 2006

WINE IN ITALY

Headlines

Trends

Production, Imports and Exports

Competitive Landscape

Prospects

Sector Background

Published Data Comparisons

Sector Data

Table 24 Sales of Wine by Subsector: Total Volume 2002-2007

Table 25 Sales of Wine by Subsector: Total Value 2002-2007

Table 26 Sales of Wine by Subsector: % Total Volume Growth 2002-2007

Table 27 Sales of Wine by Subsector: % Total Value Growth 2002-2007

Table 28 Sales of Wine by On-trade vs Off-trade split: Volume 2002-2007

Table 29 Sales of Wine by On-trade vs Off-trade split: Value 2002-2007

Table 30 Sales of Wine by On-trade vs Off-trade split: % Volume Growth 2002-2007

Table 31 Sales of Wine by On-trade vs Off-trade split: % Value Growth 2002-2007

Table 32 Volume Sales of Still Red Wine by Price Segment 2004-2007

Table 33 Volume Sales of Still White Wine by Price Segment 2004-2007

Table 34 Volume Sales of Still Rosé Wine by Price Segment 2004-2007

Table 35 Volume Sales of Other Sparkling Wine by Price Segment 2004-2007

Table 36 Sales of Still Red Wine by Grape/Varietal Type 2004-2007

Table 37 Sales of Still White Wine by Grape/Varietal Type 2004-2007

Table 38 Sales of Still Rosé Wine by Grape/Varietal Type 2004-2007

Table 39 Sales of Still Red Wine by Quality Classification 2002-2007

Table 40 Sales of Still White Wine by Quality Classification 2002-2007

Table 41 Sales of Still Rosé Wine by Quality Classification 2002-2007

Table 42 Wine Production, Imports and Exports: Total Volume 2001-2006

Table 43 Wine Exports by Country of Destination: Total Volume 2001-2006

Table 44 Wine Exports by Country of Destination: Total Value 2001-2006

Table 45 Wine Imports by Country of Origin: Total Volume 2001-2006

Table 46 Wine Imports by Country of Origin: Total Value 2001-2006

Table 47 Company Shares of Still Light Grape Wine by National Brand Owner 2002-2006

Table 48 Company Shares of Still Light Grape Wine by Global Brand Owner 2002-2006

Table 49 Brand Shares of Still Light Grape Wine 2003-2006

Table 50 Company Shares of Champagne by National Brand Owner 2003-2006

Table 51 Company Shares of Champagne by Global Brand Owner 2003-2006

Table 52 Brand Shares of Champagne 2003-2006

Table 53 Company Shares of Other Sparkling Wine by National Brand Owner 2002-2006

Table 54 Company Shares of Other Sparkling Wine by Global Brand Owner 2002-2006

Table 55 Brand Shares of Other Sparkling Wine 2003-2006

Table 56 Company Shares of Fortified Wine and Vermouth by National Brand Owner 2003-2006

Table 57 Company Shares of Fortified Wine and Vermouth by Global Brand Owner 2003-2006

Table 58 Brand Shares of Fortified Wine and Vermouth 2003-2006

Table 59 Forecast Sales of Wine by Subsector: Total Volume 2007-2012

Table 60 Forecast Sales of Wine by Subsector: Total Value 2007-2012

Table 61 Forecast Sales of Wine by Subsector: % Total Volume Growth 2007-2012

Table 62 Forecast Sales of Wine by Subsector: % Total Value Growth 2007-2012

Abstract

Euromonitor International's Wine in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2002-2007), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2012 illustrate how the market is set to change.

Product coverage includes: still light grape wine (red, white, rosé), sparkling wine, fortified wine and vermouth and non-grape wine.

Data coverage: market sizes (historic and forecasts), company shares and brand shares.

Why buy this report?

• Get a detailed picture of the wine industry;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilniuis and Dubai and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


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