Spirits in Hong Kong, China

Published by: Euromonitor International

Published: Feb. 1, 2008 - 45 Pages

Table of Contents

ALCOHOLIC DRINKS IN HONG KONG, CHINA

Executive Summary

Alcoholic Drinks See Decline in Demand

Local Production of San Miguel Ceases by the Third Quarter of 2007

Wine and Spirits Distribution Through Specialists and Supermarkets Increases

Limited Growth Predicted for Forecast Period

Key Trends and Developments

Tax Reduction on Beer and Wine

Consumers Shifting To Wine and Whisk(e)y

Increasing Number of Novel Alcoholic Drinks Found in On-trade Establishments

Premiumisation Becomes Major Trend in Alcoholic Drinks Environment

Gift Sets in Spirits Popular During Festivals

Specialist Retailers

Summary 1 Leading Specialist Retailers 2006

Market Merger and Acquisition Activity

Legislation

Taxation and Duty Levies

Table 1 Taxation and Duty Levies on Alcoholic Drinks 2007

Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2007

Table 3 Selling Margin of a Typical Domestically Produced Beer Brand 2007

Table 4 Selling Margin of a Typical Imported Wine Brand 2007

Table 5 Selling Margin of a Typical Imported Spirits Brand 2007

Operating Environment

Market Indicators

Table 6 Retail Consumer Expenditure on Alcoholic Drinks 2002-2007

Market Data

Table 7 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007

Table 8 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007

Table 9 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-2007

Table 10 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2002-2007

Table 11 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Volume 2007

Table 12 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Value 2007

Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Volume 2007

Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Value 2007

Table 15 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2006

Table 16 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007

Table 17 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007

Table 18 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012

Table 19 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012

Table 20 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012

Table 21 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012

Table 22 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2006

Table 23 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007

Table 24 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007

Table 25 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012

Table 26 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012

Table 27 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012

Table 28 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012

Definitions

Summary 2 Research Sources

LOCAL COMPANY PROFILES - HONG KONG, CHINA

Jebsen & Co Ltd

Strategic Direction

Key Facts

Summary 3 Jebsen & Co Ltd: Key Facts

Company Background

Production

Competitive Positioning

Summary 4 Jebsen & Co Ltd: Competitive Position 2006

Maxxium Hong Kong Ltd

Strategic Direction

Key Facts

Summary 5 Maxxium Hong Kong Ltd: Key Facts

Company Background

Production

Competitive Positioning

Summary 6 Maxxium Hong Kong Ltd: Competitive Position 2006

Ponti Trading Ltd

Strategic Direction

Key Facts

Summary 7 Ponti Trading Ltd: Key Facts

Company Background

Production

Competitive Positioning

Telford International Co Ltd

Strategic Direction

Key Facts

Summary 8 Telford International Ltd: Key Facts

Company Background

Production

Competitive Positioning

Summary 9 Telford International Ltd: Competitive Position 2006

Wing Hing Provision Wine & Spirit Co Ltd

Strategic Direction

Key Facts

Summary 10 Wing Hing Provision Wine & Spirit Co Ltd: Key Facts

Company Background

Production

Competitive Positioning

Summary 11 Wing Hing Provision Wine & Spirit Co Ltd: Competitive Position 2005

SPIRITS IN HONG KONG, CHINA

Headlines

Trends

Production, Imports and Exports

Competitive Landscape

Prospects

Sector Background

Vodka, Gin and Other Blended Scotch Whisky Price Band Methodology

Summary 12 Benchmark brands - Hong Kong, China

Sector Data

Table 29 Sales of Spirits by Subsector: Total Volume 2002-2007

Table 30 Sales of Spirits by Subsector: Total Value 2002-2007

Table 31 Sales of Spirits by Subsector: % Total Volume Growth 2002-2007

Table 32 Sales of Spirits by Subsector: % Total Value Growth 2002-2007

Table 33 Sales of Spirits by On-trade vs Off-trade split: Volume 2002-2007

Table 34 Sales of Spirits by On-trade vs Off-trade split: Value 2002-2007

Table 35 Sales of Spirits by On-trade vs Off-trade split: % Volume Growth 2002-2007

Table 36 Sales of Spirits by On-trade vs Off-trade split: % Value Growth 2002-2007

Table 37 Sales of Blended Scotch Whisky by Premium/Super-premium Split 2004-2007

Table 38 Sales of Gin by Premium/Super-premium Split 2004-2007

Table 39 Sales of Vodka by Premium/Super-premium Split 2004-2007

Table 40 Sales of Flavoured vs Non-flavoured Vodka 2004-2007

Table 41 Spirits Production, Imports and Exports: Total Volume 2001-2006

Table 42 Whisk(e)y Production, Imports and Exports: Total Volume 2001-2006

Table 43 Brandy & Cognac Production, Imports and Exports: Total Volume 2001-2006

Table 44 Vodka Production, Imports and Exports: Total Volume 2001-2006

Table 45 Gin Production, Imports and Exports: Total Volume 2001-2006

Table 46 Rum Production, Imports and Exports: Total Volume 2001-2006

Table 47 Tequila Production, Imports and Exports: Total Volume 2001-2006

Table 48 Liqueurs Production: Total Volume 2001-2006

Table 49 Other Spirits Production: Total Volume 2001-2006

Table 50 Company Shares of Spirits by National Brand Owner 2002-2006

Table 51 Company Shares of Spirits by Global Brand Owner 2002-2006

Table 52 Brand Shares of Spirits 2003-2006

Table 53 Forecast Sales of Spirits by Subsector: Total Volume 2007-2012

Table 54 Forecast Sales of Spirits by Subsector: Total Value 2007-2012

Table 55 Forecast Sales of Spirits by Subsector: % Total Volume Growth 2007-2012

Table 56 Forecast Sales of Spirits by Subsector: % Total Value Growth 2007-2012

Abstract

Euromonitor International's Spirits in Hong Kong report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2002-2007), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2012 illustrate how the market is set to change.

Product coverage includes: whisk(e)y, brandy and cognac, white spirits (gin, vodka), rum, tequilla and liqueurs.

Data coverage: market sizes (historic and forecasts), company shares and brand shares.

Why buy this report?

• Get a detailed picture of the spirits industry;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilniuis and Dubai and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


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