Beer in France

Published by: Euromonitor International

Published: Mar. 1, 2008 - 55 Pages

Table of Contents

ALCOHOLIC DRINKS IN FRANCE

Executive Summary

Volume Sales Decline

Premiumisation of Brands

Unchanged Top Five

Supermarkets/hypermarkets Retain Off-trade Dominance

A Similar Decline Forecast

Key Trends and Developments

French Consumers Prefer Premium

L’apéro - the Apéritif Re-invented

Rosé on the Rise

On-trade Still Suffering

Rising Costs May Lead To Increasing Prices

Specialist Retailers - Fighting the Big Grocery Chains

Summary 1 Leading Specialist Retailers 2007

Market Merger and Acquisition Activity

Summary 2 Speculated Merger and Acquisition Activity 2006-2007

Market Background

Legislation

Taxation and Duty Levies

Summary 3 Taxation and Duty Levies on Alcoholic Drinks 2007

Table 1 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2007

Table 2 Selling Margin of a Typical Domestically Produced Beer Brand 2007 - Kronenbourg 1664

Table 3 Selling Margin of a Typical Domestically Produced Wine Brand 2007 - Cellier des Dauphins

Table 4 Selling Margin of a Typical Imported Wine Brand 2007 - Du Toitskloof Sauvignon Blanc

Table 5 Selling Margin of a Typical Domestically Produced Spirits Brand 2007 - Rémy Martin

Table 6 Selling Margin of a Typical Imported Spirits Brand 2007 - William Peel

Operating Environment

Market Indicators

Table 7 Retail Consumer Expenditure on Alcoholic Drinks 2002-2007

Market Data

Table 8 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007

Table 9 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007

Table 10 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-2007

Table 11 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2002-2007

Table 12 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Volume 2007

Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Value 2007

Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Volume 2007

Table 15 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Value 2007

Table 16 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2006

Table 17 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007

Table 18 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007

Table 19 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012

Table 20 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012

Table 21 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012

Table 22 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012

Definitions

Summary 4 Research Sources

LOCAL COMPANY PROFILES - FRANCE

Bavaria France SA

Strategic Direction

Key Facts

Summary 5 Bavaria France SA: Key Facts

Summary 6 Bavaria France SA: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 7 Bavaria France SA: Competitive Position 2006

Brasseries Kronenbourg SA

Strategic Direction

Key Facts

Summary 8 Brasseries Kronenbourg SA: Key Facts

Summary 9 Brasseries Kronenbourg SA: Operational Indicators

Company Background

Production

Summary 10 Brasseries Kronenbourg SA: Production Statistics 2006

Competitive Positioning

Summary 11 Brasseries Kronenbourg SA: Competitive Position 2006

Castel Frères

Strategic Direction

Key Facts

Summary 12 Castel Frères: Key Facts

Summary 13 Castel Frères: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 14 Castel Frères: Competitive Position 2006

Centre Vinicole - Nicolas Feuillatte

Strategic Direction

Key Facts

Summary 15 Centre Vinicole - Nicolas Feuillatte: Key Facts

Summary 16 Centre Vinicole - Nicolas Feuillatte: Operational Indicators

Company Background

Production

Summary 17 Centre Vinicole - Nicolas Feuillatte: Production Statistics 2006

Competitive Positioning

Summary 18 Centre Vinicole - Nicolas Feuillatte: Competitive Position 2006

Heineken Entreprise Sas

Strategic Direction

Key Facts

Summary 19 Heineken Entreprise SAS: Key Facts

Summary 20 Heineken Entreprise SAS: Operational Indicators

Company Background

Production

Summary 21 Heineken Entreprise SAS: Production Statistics 2006

Competitive Positioning

Summary 22 Heineken Entreprise SAS: Competitive Position 2006

Inbev France Sas

Strategic Direction

Key Facts

Summary 23 InBev France SAS: Key Facts

Summary 24 InBev France SAS: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 25 InBev France SAS: Competitive Position 2006

La Martiniquaise Svs

Strategic Direction

Key Facts

Summary 26 La Martiniquaise SVS: Key Facts

Summary 27 La Martiniquaise SVS: Operational Indicators

Company Background

Production

Summary 28 La Martiniquaise SVS: Production Statistics 2006

Competitive Positioning

Summary 29 La Martiniquaise SVS: Competitive Position 2006

Marie Brizard & Roger International Sas

Strategic Direction

Key Facts

Summary 30 Marie Brizard & Roger International SA: Key Facts

Summary 31 Marie Brizard & Roger International SA: Operational Indicators

Company Background

Production

Summary 32 Marie Brizard & Roger International SA: Production Statistics 2006

Competitive Positioning

Summary 33 Marie Brizard & Roger International SA: Competitive Position 2006

Rémy Cointreau Group

Strategic Direction

Key Facts

Summary 34 Rémy Cointreau Group: Key Facts

Summary 35 Rémy Cointreau Group: Operational Indicators

Company Background

Production

Summary 36 Rémy Cointreau Group: Production Statistics 2006

Competitive Positioning

Summary 37 Rémy Cointreau Group: Competitive Position 2006

Ricard SA

Strategic Direction

Key Facts

Summary 38 Ricard SA: Key Facts

Summary 39 Ricard SA: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 40 Ricard SA: Competitive Position 2006

BEER IN FRANCE

Headlines

Trends

Production, Imports and Exports

Competitive Landscape

Prospects

Sector Background

Lager Price Band Methodology

Summary 41 Lager by Price Band 2007

Published Data Comparisons

Sector Data

Table 23 Sales of Beer by Subsector: Total Volume 2002-2007

Table 24 Sales of Beer by Subsector: Total Value 2002-2007

Table 25 Sales of Beer by Subsector: % Total Volume Growth 2002-2007

Table 26 Sales of Beer by Subsector: % Total Value Growth 2002-2007

Table 27 Sales of Beer by On-trade vs Off-trade split: Volume 2002-2007

Table 28 Sales of Beer by On-trade vs Off-trade split: Value 2002-2007

Table 29 Sales of Beer by On-trade vs Off-trade split: % Volume Growth 2002-2007

Table 30 Sales of Beer by On-trade vs Off-trade split: % Value Growth 2002-2007

Table 31 Beer: Production, Imports and Exports: Total Volume 2001-2006

Table 32 Beer Exports by Country of Destination: Total Volume 2001-2006

Table 33 Beer Exports by Country of Destination: Total Value 2001-2006

Table 34 Beer Imports by Country of Origin: Total Volume 2001-2006

Table 35 Beer Imports by Country of Origin: Total Value 2001-2006

Table 36 Company Shares of Beer by National Brand Owner 2002-2006

Table 37 Company Shares of Beer by Global Brand Owner 2002-2006

Table 38 Brand Shares of Beer 2003-2006

Table 39 Forecast Sales of Beer by Subsector: Total Volume 2007-2012

Table 40 Forecast Sales of Beer by Subsector: Total Value 2007-2012

Table 41 Forecast Sales of Beer by Subsector: % Total Volume Growth 2007-2012

Table 42 Forecast Sales of Beer by Subsector: % Total Value Growth 2007-2012

Abstract

Euromonitor International's Beer in France report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2002-2007), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2012 illustrate how the market is set to change.

Product coverage includes: lager, dark beer, stout, non-/low-alcoholic beer.

Data coverage: market sizes (historic and forecasts), company shares and brand shares.

Why buy this report?

• Get a detailed picture of the beer industry;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilniuis and Dubai and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


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