Wine in Egypt

Published by: Euromonitor International

Published: Feb. 1, 2008 - 39 Pages

Table of Contents

ALCOHOLIC DRINKS IN EGYPT

Executive Summary

Tourism Continues To Drive Demand

Beer and Nambs Dominate Sales

Competition Between Two Suppliers

Demand for Wine Continues To Mature

Contraband Remains A Serious Issue

Alcoholic Drinks Expected To Show Positive Growth During Forecast Period

Key Trends and Developments

Religion, An Obstacle To Sales

Social Polarisation

Increasing Tourism Flows

High Taxation and Duty Levies

Specialist Retailers

Summary 1 Leading Specialist Retailers 2006

Market Mergers and Acquisitions Activity

Summary 2 Speculated Merger and Acquisition Activity 2006-2007

Market Background

Legislation

Taxation and Duty Levies

Table 1 Taxation and Duty Levies on Alcoholic Drinks 2007

Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2007

Table 3 Selling Margin of a Typical Domestically Produced Beer Brand 2007

Table 4 Selling Margin of a Typical Domestically Produced Wine Brand 2007

Table 5 Selling Margin of a Typical Domestically Produced Spirits Brand 2007

Table 6 Selling Margin of a Typical Imported Spirits Brand 2007

Operating Environment

Market Indicators

Table 7 Retail Consumer Expenditure on Alcoholic Drinks 2002-2007

Market Data

Table 8 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007

Table 9 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007

Table 10 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-2007

Table 11 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2002-2007

Table 12 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Volume 2007

Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Value 2007

Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Volume 2007

Table 15 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Value 2007

Table 16 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2006

Table 17 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007

Table 18 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007

Table 19 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012

Table 20 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012

Table 21 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012

Table 22 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012

Definitions

Summary 3 Research Sources

LOCAL COMPANY PROFILES - EGYPT

Al Ahram Beverages Co (abc)

Strategic Direction

Key Facts

Summary 4 Al Ahram Beverages Co: Key Facts

Company Background

Production

Summary 5 Al Ahram Beverages Co: Production Statistics 2006

Competitive Positioning

Summary 6 Al Ahram Beverages Co: Competitive Position 2006

Cheers

Strategic Direction

Key Facts

Summary 7 Cheers: Key Facts

Company Background

Competitive Positioning

Drinkies

Strategic Direction

Key Facts

Summary 8 Drinkies: Key Facts

Company Background

Competitive Positioning

Egyptian International Beverage Co

Strategic Direction

Key Facts

Summary 9 Egyptian International Beverage Co: Key Facts

Company Background

Production

Summary 10 Egyptian International Beverage Co: Production Statistics 2006

Competitive Positioning

Summary 11 Egyptian International Beverage Co: Competitive Position 2006

WINE IN EGYPT

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 23 Sales of Wine by Subsector: Total Volume 2002-2007

Table 24 Sales of Wine by Subsector: Total Value 2002-2007

Table 25 Sales of Wine by Subsector: % Total Volume Growth 2002-2007

Table 26 Sales of Wine by Subsector: % Total Value Growth 2002-2007

Table 27 Sales of Wine by On-trade vs Off-trade split: Volume 2002-2007

Table 28 Sales of Wine by On-trade vs Off-trade split: Value 2002-2007

Table 29 Sales of Wine by On-trade vs Off-trade split: % Volume Growth 2002-2007

Table 30 Sales of Wine by On-trade vs Off-trade split: % Value Growth 2002-2007

Table 31 Volume Sales of Still Red Wine by Price Segment 2004-2007

Table 32 Volume Sales of Still White Wine by Price Segment 2004-2007

Table 33 Volume Sales of Still Rosé Wine by Price Segment 2004-2007

Table 34 Volume Sales of Other Sparkling Wine by Price Segment 2004-2007

Table 35 Company Shares of Still Light Grape Wine by National Brand Owner 2002-2006

Table 36 Company Shares of Still Light Grape Wine by Global Brand Owner 2002-2006

Table 37 Brand Shares of Still Light Grape Wine 2003-2006

Table 38 Company Shares of Champagne by National Brand Owner 2003-2006

Table 39 Company Shares of Champagne by Global Brand Owner 2003-2006

Table 40 Brand Shares of Champagne 2003-2006

Table 41 Company Shares of Other Sparkling Wine by National Brand Owner 2002-2006

Table 42 Company Shares of Other Sparkling Wine by Global Brand Owner 2002-2006

Table 43 Brand Shares of Other Sparkling Wine 2003-2006

Table 44 Forecast Sales of Wine by Subsector: Total Volume 2007-2012

Table 45 Forecast Sales of Wine by Subsector: Total Value 2007-2012

Table 46 Forecast Sales of Wine by Subsector: % Total Volume Growth 2007-2012

Table 47 Forecast Sales of Wine by Subsector: % Total Value Growth 2007-2012

Abstract

Euromonitor International's Wine in Egypt report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2002-2007), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2012 illustrate how the market is set to change.

Product coverage includes: still light grape wine (red, white, rosé), sparkling wine, fortified wine and vermouth and non-grape wine.

Data coverage: market sizes (historic and forecasts), company shares and brand shares.

Why buy this report?

• Get a detailed picture of the wine industry;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilniuis and Dubai and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


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