Wine in Denmark

Published by: Euromonitor International

Published: Feb. 1, 2008 - 55 Pages

Table of Contents

ALCOHOLIC DRINKS IN DENMARK

Executive Summary

High Disposables Incomes Driving Premium Growth

Premium Beer Revolution in Full Swing

Both Domestic Players and Multinationals Have Strong Market Positions

Grocery Retailers Dominate Off-trade Sales

Total Volume Sales Expected To Continue Declining

Key Trends and Developments

Increases in Disposable Incomes Impacting Positively on Sales

An Ageing Population Presents Challenges

Current Status of Cross-border Trade

Beer Revolution in Full Swing

Removing the “middle-men”

Specialist Retailer Trends

Summary 1 Leading Specialist Retailers 2006

Market Merger and Acquisition Activity

Market Background

Legislation

Taxation and Duty Levies

Table 1 Taxation and Duty Levies on Alcoholic Drinks 2007

Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2007

Table 3 Selling Margin of a Typical Domestically Produced Beer Brand 2007- Tuborg Grøn Pilsner

Table 4 Selling Margin of a Typical Imported Wine Brand 2007- Hardys

Table 5 Selling Margin of a Typical Domestically Produced Spirits Brand 2007 - Aalborg

Table 6 Selling Margin of a Typical Imported Spirits Brand 2007 - Smirnoff

Operating Environment

Market Indicators

Table 7 Retail Consumer Expenditure on Alcoholic Drinks 2002-2007

Market Data

Table 8 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007

Table 9 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007

Table 10 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-2007

Table 11 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2002-2007

Table 12 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Volume 2007

Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Value 2007

Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Volume 2007

Table 15 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Value 2007

Table 16 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2006

Table 17 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007

Table 18 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007

Table 19 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012

Table 20 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012

Table 21 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012

Table 22 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012

Definitions

Sources

Summary 2 Research Sources

LOCAL COMPANY PROFILES - DENMARK

Chris Wine A/s, Cph

Strategic Direction

Key Facts

Summary 3 Chris Wine A/S: Key Facts

Summary 4 Chris Wine A/S: Operational Indicators

Company Background

Prodution

Competitive Positioning

Summary 5 Chris Wine A/S: Competitive Position 2006

Gourmetbryggeriet A/S

Strategic Direction

Key Facts

Summary 6 GourmetBryggeriet A/S: Key Facts

Summary 7 GourmetBryggeriet A/S: Operational Indicators

Company Background

Production

Summary 8 GourmetBryggeriet: Production Statistics 2006

Competitive Positioning

Summary 9 GourmetBryggeriet: Competitive Position 2006

Harboes Bryggeri A/S

Strategic Direction

Key Facts

Summary 10 Harboes Bryggeri A/S: Key Facts

Summary 11 Harboes Bryggeri A/S: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 12 Harboes Bryggeri A/S: Competitive Position 2006

Just A/s, Hans

Strategic Direction

Key Facts

Summary 13 Hans Just A/S: Key Facts

Summary 14 Hans Just A/S: Operational Indicators

Company Background

Competitive Positioning

Summary 15 Hans Just A/S: Competitive Position 2006

Royal Unibrew A/S

Strategic Direction

Key Facts

Summary 16 Royal Unibrew A/S: Key Facts

Summary 17 Royal Unibrew: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 18 Royal Unibrew A/S: Competitive Position 2006

Taster Wine A/S

Strategic Direction

Key Facts

Summary 19 Taster Wine A/S: Key Facts

Summary 20 Taster Wine A/S: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 21 Taster Wine A/S: Competitive Position 2006

WINE IN DENMARK

Headlines

Trends

Competitive Landscape

Prospects

Sector Background

Published Data Comparisons

Sector Data

Table 23 Sales of Wine by Subsector: Total Volume 2002-2007

Table 24 Sales of Wine by Subsector: Total Value 2002-2007

Table 25 Sales of Wine by Subsector: % Total Volume Growth 2002-2007

Table 26 Sales of Wine by Subsector: % Total Value Growth 2002-2007

Table 27 Sales of Wine by On-trade vs Off-trade split: Volume 2002-2007

Table 28 Sales of Wine by On-trade vs Off-trade split: Value 2002-2007

Table 29 Sales of Wine by On-trade vs Off-trade split: % Volume Growth 2002-2007

Table 30 Sales of Wine by On-trade vs Off-trade split: % Value Growth 2002-2007

Table 31 Volume Sales of Still Red Wine by Price Segment 2004-2007

Table 32 Volume Sales of Still White Wine by Price Segment 2004-2007

Table 33 Volume Sales of Still Rosé Wine by Price Segment 2004-2007

Table 34 Volume Sales of Other Sparkling Wine by Price Segment 2004-2007

Table 35 Sales of Still Red Wine by Grape/Varietal Type 2004-2007

Table 36 Sales of Still White Wine by Grape/Varietal Type 2004-2007

Table 37 Sales of Still Rosé Wine by Grape/Varietal Type 2004-2007

Table 38 Sales of Still Red Wine by Quality Classification 2002-2007

Table 39 Sales of Still White Wine by Quality Classification 2002-2007

Table 40 Sales of Still Rosé Wine by Quality Classification 2002-2007

Table 41 Wine Production, Imports and Exports: Total Volume 2001-2006

Table 42 Wine Exports by Country of Destination: Total Volume 2001-2006

Table 43 Wine Exports by Country of Destination: Total Value 2001-2006

Table 44 Wine Imports by Country of Origin: Total Volume 2001-2006

Table 45 Wine Imports by Country of Origin: Total Value 2001-2006

Table 46 Company Shares of Still Light Grape Wine by National Brand Owner 2002-2006

Table 47 Company Shares of Still Light Grape Wine by Global Brand Owner 2002-2006

Table 48 Brand Shares of Still Light Grape Wine 2003-2006

Table 49 Company Shares of Champagne by National Brand Owner 2003-2006

Table 50 Company Shares of Champagne by Global Brand Owner 2003-2006

Table 51 Brand Shares of Champagne 2003-2006

Table 52 Company Shares of Other Sparkling Wine by National Brand Owner 2002-2006

Table 53 Company Shares of Other Sparkling Wine by Global Brand Owner 2002-2006

Table 54 Brand Shares of Other Sparkling Wine 2003-2006

Table 55 Company Shares of Fortified Wine and Vermouth by National Brand Owner 2003-2006

Table 56 Company Shares of Fortified Wine and Vermouth by Global Brand Owner 2003-2006

Table 57 Brand Shares of Fortified Wine and Vermouth 2003-2006

Table 58 Company Shares of Non-grape Wine by National Brand Owner 2003-2006

Table 59 Company Shares of Non-grape Wine by Global Brand Owner 2003-2006

Table 60 Brand Shares of Non-grape Wine 2003-2006

Table 61 Forecast Sales of Wine by Subsector: Total Volume 2007-2012

Table 62 Forecast Sales of Wine by Subsector: Total Value 2007-2012

Table 63 Forecast Sales of Wine by Subsector: % Total Volume Growth 2007-2012

Table 64 Forecast Sales of Wine by Subsector: % Total Value Growth 2007-2012

Abstract

Euromonitor International's Wine in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2002-2007), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2012 illustrate how the market is set to change.

Product coverage includes: still light grape wine (red, white, rosé), sparkling wine, fortified wine and vermouth and non-grape wine.

Data coverage: market sizes (historic and forecasts), company shares and brand shares.

Why buy this report?

• Get a detailed picture of the wine industry;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilniuis and Dubai and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Get Full Details About This Report >>

About MarketResearch.com
MarketResearch.com is an online aggregator selling over 160,000 market research reports, company profiles and country profiles from over 600 research firms. Our reports will provide you with the critical business and competitive intelligence you need for strategic planning and marketing research. Coverage includes the US, UK, Europe, Asia and global markets.