Wine in Colombia

Published by: Euromonitor International

Published: Apr. 1, 2008 - 46 Pages

Table of Contents

ALCOHOLIC DRINKS IN COLOMBIA

Executive Summary

2007 Marks Another Year of Steady Growth for Alcoholic Drinks

Colombian Government Considering the Privatisation of National Distilleries

Bavaria Makes Over Its Brand Portfolio

Wine Availability Increases in Traditional On-trade and Off-trade Channels

Market Growth To Be Powered by Increasingly Savvy Consumers

Key Trends and Developments

Imported Brands Increase As Premiumisation of the Market Consolidates

Brand Relaunches From Domestic Producers Show Increasing Interest in Overall Product Quality

Alcoholic Drinks Increase Their Profile in Retail Channels

Domestic Manufacturers Lead in Wine, But Imports Continue To Increase Their Share

Specialist Retailers Broadening Services and Brand Portfolio To Increase Sales

Mergers and Acquisitions

Market Background

Legislation

Taxation and Duty Levies

Table 1 Taxation and Duty Levies on Alcoholic Drinks 2007

Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2007

Table 3 Selling Margin of a Typical Beer Brand 2007

Table 4 Selling Margin of a Typical Wine Brand 2007

Table 5 Selling Margin of a Typical Spirits Brand 2007

Operating Environment

Market Indicators

Table 6 Retail Consumer Expenditure on Alcoholic Drinks 2002-2007

Market Data

Table 7 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007

Table 8 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007

Table 9 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-2007

Table 10 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2002-2007

Table 11 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Volume 2007

Table 12 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Value 2007

Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Volume 2007

Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Value 2007

Table 15 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2006

Table 16 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007

Table 17 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007

Table 18 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012

Table 19 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012

Table 20 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012

Table 21 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012

Definitions

Sources

Summary 1 Research Sources

LOCAL COMPANY PROFILES - COLOMBIA

Bavaria SA

Strategic Direction

Key Facts

Summary 2 Bavaria SA: Key Facts

Summary 3 Bavaria SA: Operational Indicators

Company Background

Production

Summary 4 Bavaria SA Production Statistics 2006

Competitive Positioning

Summary 5 Bavaria SA: Competitive Position 2006

Empresa De Licores De Cundinamarca SA

Strategic Direction

Key Facts

Summary 6 Empresa de Licores de Cundinamarca SA: Key Facts

Summary 7 Empresa de Licores de Cundinamarca SA: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 8 Empresa de Licores de Cundinamarca SA: Competitive Position 2006

Fábrica De Licores Y Alcoholes De Antioquia

Strategic Direction

Key Facts

Summary 9 Fábrica de Licores Y Alcoholes de Antioquia: Key Facts

Summary 10 Fábrica de Licores Y Alcoholes de Antioquia: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 11 Fábrica de Licores de Antioquia: Competitive Position 2006

Industria Licorera De Caldas

Strategic Direction

Key Facts

Summary 12 Industria Licorera de Caldas: Key Facts

Company Background

Production

Competitive Positioning

Summary 13 Industria Licorera de Caldas: Competitive Position 2006

John Restrepo A Y Cia Ltda

Strategic Direction

Key Facts

Summary 14 John Restrepo A y Cia Ltda: Key Facts

Summary 15 John Restrepo A y Cia Ltda: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 16 John Restrepo A y Cia Ltda: Competitive Position 2006

WINE IN COLOMBIA

Headlines

Trends

Competitive Landscape

Prospects

Sector Background

Published Data Comparisons

Sector Data

Table 22 Sales of Wine by Subsector: Total Volume 2002-2007

Table 23 Sales of Wine by Subsector: Total Value 2002-2007

Table 24 Sales of Wine by Subsector: % Total Volume Growth 2002-2007

Table 25 Sales of Wine by Subsector: % Total Value Growth 2002-2007

Table 26 Sales of Wine by On-trade vs Off-trade split: Volume 2002-2007

Table 27 Sales of Wine by On-trade vs Off-trade split: Value 2002-2007

Table 28 Sales of Wine by On-trade vs Off-trade split: % Volume Growth 2002-2007

Table 29 Sales of Wine by On-trade vs Off-trade split: % Value Growth 2002-2007

Table 30 Volume Sales of Still Red Wine by Price Segment 2004-2007

Table 31 Volume Sales of Still White Wine by Price Segment 2004-2007

Table 32 Volume Sales of Still Rosé Wine by Price Segment 2004-2007

Table 33 Volume Sales of Other Sparkling Wine by Price Segment 2004-2007

Table 34 Sales of Still Red Wine by Grape/Varietal Type 2004-2007

Table 35 Sales of Still White Wine by Grape/Varietal Type 2004-2007

Table 36 Sales of Still Rosé Wine by Grape/Varietal Type 2004-2007

Table 37 Wine Production, Imports and Exports: Total Volume 2001-2006

Table 38 Wine Exports by Country of Destination: Total Volume 2001-2006

Table 39 Wine Exports by Country of Destination: Total Value 2001-2006

Table 40 Wine Imports by Country of Origin: Total Volume 2001-2006

Table 41 Wine Imports by Country of Origin: Total Value 2001-2006

Table 42 Company Shares of Still Light Grape Wine by National Brand Owner 2002-2006

Table 43 Company Shares of Still Light Grape Wine by Global Brand Owner 2002-2006

Table 44 Brand Shares of Still Light Grape Wine 2003-2006

Table 45 Company Shares of Champagne by National Brand Owner 2003-2006

Table 46 Company Shares of Champagne by Global Brand Owner 2003-2006

Table 47 Brand Shares of Champagne 2003-2006

Table 48 Company Shares of Other Sparkling Wine by National Brand Owner 2002-2006

Table 49 Company Shares of Other Sparkling Wine by Global Brand Owner 2002-2006

Table 50 Brand Shares of Other Sparkling Wine 2003-2006

Table 51 Company Shares of Fortified Wine and Vermouth by National Brand Owner 2003-2006

Table 52 Company Shares of Fortified Wine and Vermouth by Global Brand Owner 2003-2006

Table 53 Brand Shares of Fortified Wine and Vermouth 2003-2006

Table 54 Company Shares of Non-grape Wine by National Brand Owner 2003-2006

Table 55 Company Shares of Non-grape Wine by Global Brand Owner 2003-2006

Table 56 Brand Shares of Non-grape Wine 2003-2006

Table 57 Forecast Sales of Wine by Subsector: Total Volume 2007-2012

Table 58 Forecast Sales of Wine by Subsector: Total Value 2007-2012

Table 59 Forecast Sales of Wine by Subsector: % Total Volume Growth 2007-2012

Table 60 Forecast Sales of Wine by Subsector: % Total Value Growth 2007-2012

Abstract

Euromonitor International's Wine in Colombia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2002-2007), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2012 illustrate how the market is set to change.

Product coverage includes: still light grape wine (red, white, rosé), sparkling wine, fortified wine and vermouth and non-grape wine.

Data coverage: market sizes (historic and forecasts), company shares and brand shares.

Why buy this report?

• Get a detailed picture of the wine industry;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilniuis and Dubai and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


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