Beer in Bulgaria

Published by: Euromonitor International

Published: Mar. 1, 2008 - 39 Pages

Table of Contents

ALCOHOLIC DRINKS IN BULGARIA

Executive Summary

Alcoholic Drinks With Slower Volume and Value Growth in 2007

EU Membership Created Competitive Advantage for Imported Alcoholic Drinks

Multinationals Dominate Beer and Rtds, Local Players Perform Better in Spirits and Wine

Off-trade Channel Still Accounts for the Greatest Share of Volume Sales

Even Slower Growth Envisaged in the Forecast Period

Key Trends and Developments

EU Entry Lowers Unit Prices

Product Integrity To Be Controlled Through New Regulations

Home Production Still Thriving

Specialist Retailers

Summary 1 Leading Specialist Retailers 2006

Market Merger and Acquisition Activity

Summary 2 Speculated Merger and Acquisition Activity 2006-2007

Market Background

Legislation

Taxation and Duty Levies

Summary 3 Taxation and Duty Levies on Alcoholic Drinks 2007

Table 1 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2007

Table 2 Selling Margin of a Typical Domestically Produced Beer Brand 2007

Table 3 Selling Margin of a Typical Domestically Produced Wine Brand 2007

Table 4 Selling Margin of a Typical Imported Wine Brand 2007

Table 5 Selling Margin of a Typical Domestically Produced Spirits Brand 2007

Table 6 Selling Margin of a Typical Imported Spirits Brand 2007

Operating Environment

Market Indicators

Table 7 Retail Consumer Expenditure on Alcoholic Drinks 2002-2007

Market Data

Table 8 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007

Table 9 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007

Table 10 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-2007

Table 11 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2002-2007

Table 12 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Volume 2007

Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Value 2007

Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Volume 2007

Table 15 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Value 2007

Table 16 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2006

Table 17 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007

Table 18 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007

Table 19 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012

Table 20 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012

Table 21 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012

Table 22 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012

Definitions

Sources

Summary 4 Research Sources

LOCAL COMPANY PROFILES - BULGARIA

Belvedere Bulgaria

Strategic Direction

Key Facts

Summary 5 Belvedere Bulgaria: Key Facts

Summary 6 Belvedere Bulgaria: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 7 Belvedere Bulgaria: Competitive Position 2006

Boliarka Vt Ad

Strategic Direction

Key Facts

Summary 8 Boliarka VT AD: Key Facts

Summary 9 Boliarka VT AD: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 10 Boliarka VT AD: Competitive Position 2006

Bulbrew Ood

Strategic Direction

Key Facts

Summary 11 Bulbrew Holding: Key Facts

Company Background

Summary 12 Bulbrew TD AD: Operational Indicators

Production

Competitive Positioning

Summary 13 Bulbrew Holding: Competitive Position 2006

Lvk Vinprom Targovishte Ad

Strategic Direction

Key Facts

Summary 14 LVK Vinprom Targovishte AD: Key Facts

Company Background

Production

Competitive Positioning

Summary 15 LVK Vinprom Targovishte AD: Competitive Position 2006

Vinprom Peshtera Ad

Strategic Direction

Key Facts

Summary 16 Vinprom Peshtera AD: Key Facts

Company Background

Production

Competitive Positioning

Summary 17 Vinprom Peshtera AD: Competitive Position 2005

BEER IN BULGARIA

Headlines

Trends

Production, Imports and Exports

Competitive Landscape

Prospects

Sector Background

Lager Price Band Methodology

Summary 18 Lager by Price Band 2007

Published Data Comparisons

Sector Data

Table 23 Sales of Beer by Subsector: Total Volume 2002-2007

Table 24 Sales of Beer by Subsector: Total Value 2002-2007

Table 25 Sales of Beer by Subsector: % Total Volume Growth 2002-2007

Table 26 Sales of Beer by Subsector: % Total Value Growth 2002-2007

Table 27 Sales of Beer by On-trade vs Off-trade split: Volume 2002-2007

Table 28 Sales of Beer by On-trade vs Off-trade split: Value 2002-2007

Table 29 Sales of Beer by On-trade vs Off-trade split: % Volume Growth 2002-2007

Table 30 Sales of Beer by On-trade vs Off-trade split: % Value Growth 2002-2007

Table 31 Beer: Production, Imports and Exports: Total Volume 2001-2006

Table 32 Beer Exports by Country of Destination: Total Volume 2001-2006

Table 33 Beer Exports by Country of Destination: Total Value 2001-2006

Table 34 Beer Imports by Country of Origin: Total Volume 2001-2006

Table 35 Beer Imports by Country of Origin: Total Value 2001-2006

Table 36 Company Shares of Beer by National Brand Owner 2002-2006

Table 37 Company Shares of Beer by Global Brand Owner 2002-2006

Table 38 Brand Shares of Beer 2003-2006

Table 39 Forecast Sales of Beer by Subsector: Total Volume 2007-2012

Table 40 Forecast Sales of Beer by Subsector: Total Value 2007-2012

Table 41 Forecast Sales of Beer by Subsector: % Total Volume Growth 2007-2012

Table 42 Forecast Sales of Beer by Subsector: % Total Value Growth 2007-2012

Abstract

Euromonitor International's Beer in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2002-2007), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2012 illustrate how the market is set to change.

Product coverage includes: lager, dark beer, stout, non-/low-alcoholic beer.

Data coverage: market sizes (historic and forecasts), company shares and brand shares.

Why buy this report?

• Get a detailed picture of the beer industry;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilniuis and Dubai and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


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