Diageo Plc - Beer - World

Published by: Euromonitor International

Published: Mar. 1, 2008 - 32 Pages

Table of Contents

Strategic Evaluation

SWOT Analysis

Prospects for the Beer Business

Table 1 Diageo Plc: Beer World Sector Sales Performance 2006

Table 2 Diageo Plc: Beer Regional Sales Performance 2006

Strategic Objectives and Challenges

Table 3 Diageo Plc: World Shares & Rankings in Beer by Sector 2005-2006

Table 4 Diageo Plc: World and Regional Shares in Beer by Sector 2006

Company Structure

Diageo Plc

Operational and Distribution Strategies

Ownership Events

Summary 1 Diageo Plc: Beer Key Facts

Brand Assessment

Brand Strategy

Guinness

Table 5 Diageo Plc: Guinness World Shares & Rankings in Beer by Sector 2005-2006

Table 6 Diageo Plc: Guinness Regional Shares in Beer by Sector 2006

Appendices

Financial Summary

Table 7 Diageo Plc: Financial Summary 2003-2007

Company Background

Summary 2 Diageo Plc: Historical Development

Summary 3 Diageo Plc: Subsidiaries 2006

Summary 4 Diageo Plc: Beer Brands 2006

Summary 5 Diageo Plc: Company Locations

Summary 6 Diageo Plc: Websites

Abstract

Euromonitor International's Diageo Plc Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the beer market. The report provides a strategic evaluation of the company, examines company shares by region and sector, offers a brand assessment and it addresses challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilniuis and Dubai and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


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