Beer in Argentina

Published by: Euromonitor International

Published: Mar. 1, 2008 - 58 Pages

Table of Contents

ALCOHOLIC DRINKS IN ARGENTINA

Executive Summary

Economic Buoyancy Drives Optimism and Sales

Premium Brands Gain Share

Mergers and Acquisitions Left Their Mark

Consumers Become Acquainted With Specialist Retailers

the Fiesta Is Far From Over

Key Trends and Developments

Argentineans Become Gourmet and Drive Sales of Untraditional Drinks

Teenage Consumers Continue To Boost Alcoholic Drinks Growth

Economic Buoyancy Increases the Number of Occasions To Celebrate and Premium Drinks Sales

Specialist Retailers Profit From Self-indulgent, Sophisticated Consumers

Table 1 Leading Specialist Retailers 2007

Market Merger and Acquisition Activity

Summary 1 Speculated Merger and Acquisition Activity 2006-2007

Legislation

Taxation and Duty Levies

Table 2 Taxation and Duty Levies on Alcoholic Drinks 2007

Table 3 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2007

Table 4 Selling Margin of a Typical Domestically Produced Beer Brand 2007 - Quilmes Cristal

Table 5 Selling Margin of a Typical Domestically Produced Wine Brand 2007 - Toro Viejo (red)

Table 6 Selling Margin of a Typical Imported Wine Brand 2007 - Moet & Chandon

Table 7 Selling Margin of a Typical Domestically Produced Spirits Brand 2007 - Fernet Branca

Table 8 Selling Margin of a Typical Imported Spirits Brand 2007 - VAT 69

Operating Environment

Market Indicators

Table 9 Retail Consumer Expenditure on Alcoholic Drinks 2002-2007

Market Data

Table 10 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007

Table 11 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007

Table 12 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-2007

Table 13 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2002-2007

Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Volume 2007

Table 15 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Value 2007

Table 16 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Volume 2007

Table 17 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Value 2007

Table 18 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2006

Table 19 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007

Table 20 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007

Table 21 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012

Table 22 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012

Table 23 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012

Table 24 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012

Definitions

Sources

Summary 2 Research Sources

LOCAL COMPANY PROFILES - ARGENTINA

Cervecería Argentina SA Isenbeck

Strategic Direction

Key Facts

Summary 3 Cervecería Argentina SA Isenbeck: Key Facts

Summary 4 Cervecería Argentina SA Isenbeck: Operational Indicators

Company Background

Prodution

Summary 5 Cervecería Argentina SA Isenbeck: Production Statistics 2006

Competitive Positioning

Summary 6 Cervecería Argentina SA Isenbeck: Competitive Position 2006

Cía Cervecerías Unidas SA

Strategic Direction

Key Facts

Summary 7 Cía Cervecerías Unidas SA (CCU): Key Facts

Summary 8 Cía de Cervecerías Unidas SA (CCU): Operational Indicators

Company Background

Production

Summary 9 Cía de Cervecerías Unidas SA (CCU): Production Statistics 2006

Competitive Positioning

Summary 10 Cía de Cervecerías Unidas SA (CCU): Competitive Position 2006

Dellepiane San Luis SA

Strategic Direction

Key Facts

Summary 11 Dellepiane San Luis SA: Key Facts

Company Background

Production

Summary 12 Dellepiane San Luis SA: Production Statistics 2006

Competitive Positioning

Summary 13 Dellepiane San Luis SA: Competitive Position 2006

Fecovita Coop Ltda

Strategic Direction

Key Facts

Summary 14 FeCoVitA Coop Ltda: Key Facts

Summary 15 FeCoVitA Coop Ltda: Operational Indicators

Company Background

Production

Summary 16 Fe Co Vita Coop Ltda: Production Statistics 2006

Competitive Positioning

Summary 17 FeCoVitA Coop Ltda: Competitive Position 2006

Industrial Cervecera SA

Strategic Direction

Key Facts

Summary 18 Industrial Cervecera SA: Key Facts

Company Background

Production

Summary 19 Industrial Cervecera SA: Production Statistics 2006

Competitive Positioning

Summary 20 Industrial Cervecera SA: Competitive Position 2006

Llorente Y Cía Sa, J

Strategic Direction

Key Facts

Summary 21 Llorente y Cía SA, J: Key Facts

Company Background

Production

Summary 22 Llorente y Cía SA, J: Production Statistics 2006

Competitive Positioning

Summary 23 Llorente y Cía SA, J: Competitive Position 2006

Peñaflor SA

Strategic Direction

Key Facts

Summary 24 Peñaflor SA: Key Facts

Summary 25 Peñaflor SA: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 26 Peñaflor SA: Competitive Position 2006

Quilmes Industrial (quinsa) SA

Strategic Direction

Key Facts

Summary 27 Quilmes Industrial (QUINSA) SA: Key Facts

Summary 28 Quilmes Industrial (QUINSA) SA: Operational Indicators

Company Background

Production

Summary 29 Quilmes Industrial (QUINSA) SA: Production Statistics 2006

Competitive Positioning

Summary 30 Quilmes Industrial (QUINSA) SA: Competitive Position 2006

Rpb SA

Strategic Direction

Key Facts

Summary 31 RPB SA: Key Facts

Summary 32 RPB SA: Operational Indicators

Company Background

Production

Summary 33 RPB SA: Production Statistics 2006

Competitive Positioning

Summary 34 RPB SA: Competitive Position 2006

Sociedad Anónima De Bebidas Internacionales Y Argentinas

Strategic Direction

Key Facts

Summary 35 Sociedad Anónima de Bebidas Internacionales y Argentinas: Key Facts

Summary 36 Sociedad Anónima de Bebidas Internacionales y Argentinas: Operational Indicators

Company Background

Production

Summary 37 Sociedad Anónima de Bebidas Internacionales y Argentinas: Production Statistics 2006

Competitive Positioning

Summary 38 Sociedad Anónima de Bebidas Internacionales y Argentinas: Competitive Position 2006

BEER IN ARGENTINA

Headlines

Trends

Production, Imports and Exports

Competitive Landscape

Prospects

Sector Background

Lager Price Band Methodology

Summary 39 Lager by Price Band 2007

Sector Data

Table 25 Sales of Beer by Subsector: Total Volume 2002-2007

Table 26 Sales of Beer by Subsector: Total Value 2002-2007

Table 27 Sales of Beer by Subsector: % Total Volume Growth 2002-2007

Table 28 Sales of Beer by Subsector: % Total Value Growth 2002-2007

Table 29 Sales of Beer by On-trade vs Off-trade split: Volume 2002-2007

Table 30 Sales of Beer by On-trade vs Off-trade split: Value 2002-2007

Table 31 Sales of Beer by On-trade vs Off-trade split: % Volume Growth 2002-2007

Table 32 Sales of Beer by On-trade vs Off-trade split: % Value Growth 2002-2007

Table 33 Beer: Production, Imports and Exports: Total Volume 2001-2006

Table 34 Beer Exports by Country of Destination: Total Volume 2001-2006

Table 35 Beer Exports by Country of Destination: Total Value 2001-2006

Table 36 Beer Imports by Country of Origin: Total Volume 2001-2006

Table 37 Beer Imports by Country of Origin: Total Value 2001-2006

Table 38 Company Shares of Beer by National Brand Owner 2002-2006

Table 39 Company Shares of Beer by Global Brand Owner 2002-2006

Table 40 Brand Shares of Beer 2003-2006

Table 41 Forecast Sales of Beer by Subsector: Total Volume 2007-2012

Table 42 Forecast Sales of Beer by Subsector: Total Value 2007-2012

Table 43 Forecast Sales of Beer by Subsector: % Total Volume Growth 2007-2012

Table 44 Forecast Sales of Beer by Subsector: % Total Value Growth 2007-2012

Abstract

Euromonitor International's Beer in Argentina report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2002-2007), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2012 illustrate how the market is set to change.

Product coverage includes: lager, dark beer, stout, non-/low-alcoholic beer.

Data coverage: market sizes (historic and forecasts), company shares and brand shares.

Why buy this report?

• Get a detailed picture of the beer industry;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilniuis and Dubai and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


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