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Charred Card: Private-Label Gift Cards Stumble in a Weak Economy

Published by: TowerGroup

Published: May. 26, 2008 - 5 Pages


Table of Contents


Report Coverage

Background

Exhibit 1 Components of Closed-Loop and Open-System Stored-Value Cards (2008)

Stored-Value Cards: Consumer's Asset or Retailer's Liability?

What the Industry Can Do

Exhibit 2 US Gift Card Spending by Segment (2005-10)

Summary

Abstract

This TowerGroup ViewPoint explains the financial risk to consumers who have private-label stored-value cards in a weakened US economy. It illustrates how open-system prepaid card issuers can offer consumers a more reliable prepaid product and details how issuers can grow their market share through better product positioning. The ViewPoint explains consumers' risk associated with the funds held by a retailer in the event of business failure and illustrates that the private-label gift card favors the retailer's cash flow while consumers assume the risk of a business failure.

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