Premium Company Profile: McDonald's Corporation : Market Research Report

Premium Company Profile: McDonald's Corporation

Published by: Datamonitor

Published: Apr. 22, 2008 - 51 Pages

Overview: Catalyst; Summary; Company Structure; Company Overview and Key Facts; Business Description; Business Description; History; Company Locations and Subsidiaries
Company Financials
Overview: Revenue by Geography; Products and Services List; Major Products and Services; List of Products; List of Brands; Competitors and strategic business relationships; Top Competitors; List of Competitors; Suppliers and Partners; Clients; Shareholding Structure; Strategy; Company Statement; Strategy; Corporate Social Responsibility
SWOT Analysis
Overview: Strengths; Weaknesses; Opportunities; Threats; Value Chain Analysis
Overview: Raw Materials; Distribution and sales; Marketing; Service
Key Employees: List of Key Employees; Key Employee Biographies; Financial and Operational Overview; Financial Overview; Key Industry-specific Ratios
APPENDIX: Data Definitions; Ask the analyst; Datamonitor consulting; Disclaimer
TABLES: Table 1: McDonald’s - Key Facts; Table 2: McDonald’s - Other Locations and Subsidiaries; Table 3: McDonald’s - Revenue by Geography, 2006-2007 ($ Mn); Table 4: McDonald’s - List of Products; Table 5: McDonald’s - List of Brands; Table 6: McDonald’s - List of Competitors; Table 7: McDonald’s - Key Shareholders; Table 8: McDonald’s - SWOT Analysis Summary; Table 9: McDonald’s - Value Chain Analysis; Table 10: McDonald’s - Key Employees; Table 11: McDonald’s - Financial and Operational Highlights, 2003-2007 ($ Mn); Table 12: McDonald’s - Key Industry-specific Ratios, 2003-2007; Table 13: McDonald’s - Data Definitions

Abstract

Introduction

McDonald's Corporation (McDonald's) is the world's largest foodservice retailing chain, known for its burgers and fries, which it sells through its 31,370 fast-food restaurants in more than 118 countries. In 2008, it plans to leverage upon its key consumer insights and global experience, while developing and implementing initiatives surrounding convenience, branded affordability and menu variety.

Scope

Contains corporate strategy, value chain presence and SWOT Analysis Provides detailed business description, segment analysis, 5-year financial trends, key products and key competitors Includes information on suppliers/ partners, shareholding structure and key employees with biographies

Highlights

Of the 31,370 McDonald’s restaurants, over 6,900 are operated by the company and more than 20,500 are operated by franchisees. The rest, around 3,960 restaurants, are operated by affiliates. In August 2007, McDonald's sold Boston Market Corporation, its non core business unit, to affiliates of Sun Capital Partners, Inc., a private investment firm specializing in leveraged buyouts and investments. The terms of the acquisition were not disclosed. In January 2008, McDonald's announced that Ralph Alvarez, President and Chief Operating Officer, has been elected to the company’s Board of Directors, with immediate effect.

Reasons to Purchase

Access all the important information and analysis on the company in a single report Understand company’s strengths, weaknesses, opportunities and threats along with business strategy and value chain Gain access to company’s adjusted five year financial data along with key ratios and market capitalization .

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Premium Company Profile: McDonald's Corporation

Table of Contents

Abstract