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Premium Company Profile: Yum! Brands, Inc.

Published by: Datamonitor

Published: Apr. 22, 2008 - 48 Pages


Table of Contents


Overview
Catalyst
Summary
Company Structure
Company Overview and Key Facts
Business Description
History
Company Locations and Subsidiaries
Company Financials
Overview
Revenue by Geography
Products and Services List
Major Products and Services
List of Products
List of Brands
Competitors and strategic business relationships
Top Competitors
List of Competitors
Suppliers and Partners
Clients
Shareholding Structure
Strategy
Vision
Company Statement
Strategy
Corporate Social Responsibility
SWOT Analysis
Overview
Strengths
Weaknesses
Opportunities
Threats
Value Chain Analysis
Overview
Raw Materials
Distribution and sales
Marketing
Services
Key Employees
List of Key Employees
Key Employee Biographies
Financial and Operational Overview
Financial Overview
Key Industry-specific Ratios
APPENDIX
Data Definitions
Ask the analyst
Datamonitor consulting
Disclaimer
TABLES
Table 1: Yum! Brands - Key Facts
Table 2: Yum! Brands - Other Locations and Subsidiaries
Table 3: Yum! Brands - Revenue by Geography, 2005-2006 ($ Mn)
Table 4: Yum! Brands - List of Products
Table 5: Yum! Brands - List of Brands
Table 6: Yum! Brands - List of Competitors
Table 7: Yum! Brands - Key Shareholders
Table 8: Yum! Brands - SWOT Analysis Summary
Table 9: Yum! Brands - Value Chain Analysis
Table 10: Yum! Brands - Key Employees
Table 11: Yum! Brands - Financial and Operational Highlights, 2002-2006 ($ Mn)
Table 12: Yum! Brands - Key Industry-specific Ratios, 2002-2006
Table 13: Yum! Brands - Data Definitions


Abstract

Introduction

YUM! Brands intend to improve the brand appeal of Long John Silver's and A&W All American Food as a part of its multibrand expansion strategy. The company expects to register strong growth by building its existing markets and expanding into new markets.

Scope

Contains corporate strategy, value chain presence and SWOT Analysis Provides detailed business description, segment analysis, 5-year financial trends, key products and key competitors Includes information on suppliers/ partners, shareholding structure and key employees with biographies

Highlights

YUM! Brands (Yum Brands) develops, operates, franchises and licenses a chain of restaurant concepts including Kentucky Fried Chicken (KFC), Pizza Hut, Taco Bell, Long John Silver's (LJS) and All America Food (A&W). The company competes with supermarkets, super centers, warehouse stores, convenience stores, coffee shops, snack bars, delicatessens and restaurants (including the Quick Service Restaurant segment). As a part of international expansion strategy, in 2006, the company purchased the remaining 50% interest in 544 Pizza Hut restaurants in the UK from Whitbread, PLC.

Reasons to Purchase

Access all the important information and analysis on the company in a single report Understand company’s strengths, weaknesses, opportunities and threats along with business strategy and value chain Gain access to company’s adjusted five year financial data along with key ratios and market capitalization.

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