Healthcare Quality by Zagat

Published by: IDC

Published: Dec. 4, 2007 - 3 Pages

Table of Contents

Abstract

This Health Industry Insights Perspective focuses on a recent announcement by WellPoint Inc., the largest licensee of the United States?based Blue Cross Blue Shield Association of health benefit providers, in which the company highlights a new, online survey tool that will allow members to share and rate experiences with their network providers. WellPoint is quite influential as it, according to its own Web site, provides care to one in nine Americans. In this announcement, WellPoint indicates that it will facilitate interaction and subjective rating of its providers via a collaboration with Zagat Survey LLC, the well-known provider of restaurant dining and entertainment guides. The announcement marks further deepening in the divide between how providers, payers, and American consumers measure healthcare quality as a significant payer moves to facilitate subjective, consumer-based evaluation of care.

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