Online Gamer Spending and Behavioral Patterns in the People's Republic of China, Malaysia, and Vietnam : Market Research Report

Online Gamer Spending and Behavioral Patterns in the People's Republic of China, Malaysia, and Vietnam

Published by: IDC

Published: Nov. 14, 2007 - 53 Pages

Table of Contents

IDC Opinion

In This Study

Methodology

Executive Summary

Situation Overview

Online Gamer Demographics

Online Gamer Ages

Table: People's Republic of China, Malaysia, and Vietnam Online Gamers by Age Range (%)

Online Gamer Genders

Figure: People's Republic of China, Malaysia, and Vietnam Online Gamers by Gender

Online Gamer Professions

Table: People's Republic of China, Malaysia, and Vietnam Online Gamers by Profession (%)

Payment Methods and Behavioral Patterns

Primary Payment Methods

Figure: People's Republic of China, Malaysia, and Vietnam Online Gamers by Payment Method

Gamer Profiles

Figure: People's Republic of China Online Gamer Payment Profiles

Figure: Malaysia Online Gamer Payment Profiles

Figure: Vietnam Online Gamer Payment Profiles

Game Genre Preferences

Figure: People's Republic of China Gaming Genres by Payment Preference

Figure: Malaysia Gaming Genres by Payment Preference

Figure: Vietnam Gaming Genres by Payment Preference

Playing Sessions

Table: People's Republic of China Average Online Gaming Sessions (%)

Table: Malaysia Average Online Gaming Sessions (%)

Table: Vietnam Average Online Gaming Sessions (%)

Playing Locations

Table: People's Republic of China Primary Locations for Playing Games (%)

Table: Malaysia Primary Locations for Playing Games (%)

Table: Vietnam Primary Locations for Playing Games (%)

Average Amount of Time Spent on Gaming per Week

Table: People's Republic of China Average Time Spent on Online Gaming per Week (%)

Table: Malaysia Average Time Spent on Online Gaming per Week (%)

Table: Vietnam Average Time Spent on Online Gaming per Week (%)

Variety of Titles Played

Figure: People's Republic of China, Malaysia, and Vietnam Game Varieties for Fixed Monthly Subscription

Figure: People's Republic of China, Malaysia, and Vietnam Game Varieties for Pay-per-Use Subscription

Figure: People's Republic of China, Malaysia, and Vietnam Game Varieties for Virtual Item Purchases

Gaming Loyalty

Figure: People's Republic of China, Malaysia, and Vietnam Average Life Span of a Favorite Title

Table: People's Republic of China, Malaysia, and Vietnam Reasons for Playing a Particular Game Title (%)

Table: People's Republic of China, Malaysia, and Vietnam Reasons to Switch to Another Title (%)

Preference for Foreign-Developed Games

Figure: People's Republic of China, Malaysia, and Vietnam Fixed Monthly Subscriber Preference for Foreign-Developed Games

Figure: People's Republic of China, Malaysia, and Vietnam Pay-per-Use Subscriber Preference for Foreign-Developed Games

Figure: People's Republic of China, Malaysia, and Vietnam Virtual Item Purchases: Preference for Foreign-Developed Games

Modes of Payment

Figure: People's Republic of China, Malaysia, and Vietnam Fixed Monthly Subscriber Modes of Payment

Figure: People's Republic of China, Malaysia, and Vietnam Pay-per-Use Subscriber Modes of Payment

Figure: People's Republic of China, Malaysia, and Vietnam Virtual Item Purchaser Modes of Payment

Table: People's Republic of China: Where Gamers Renew Subscriptions (%)

Table: Malaysia: Where Gamers Renew Subscriptions (%)

Table: Vietnam: Where Gamers Renew Subscriptions (%)

Amounts of Time Spent on Online Gaming per Month

Figure: People's Republic of China, Malaysia, and Vietnam Amounts Spent on Gaming on Average per Month

Channel Analysis

Gamer Channels for Game Updates

Table: People's Republic of China Channels for Game Updates (%)

Table: Malaysia Channels for Game Updates (%)

Table: Vietnam Channels for Game Updates (%)

Customer Support

Table: People's Republic of China Types of Customer Support (Score)

Table: Malaysia Types of Customer Support (Score)

Table: Vietnam Types of Customer Support (Score)

In-Game Advertisements

Figure: People's Republic of China, Malaysia, and Vietnam In-game Advertisement Value to Gameplay

Figure: People's Republic of China, Malaysia, and Vietnam Consequences of In-Game Advertisements

Gaming Infrastructure

Figure: People's Republic of China, Malaysia, and Vietnam Online Gamer Interest in Gaming PCs

Figure: People's Republic of China, Malaysia, and Vietnam Online Gamer Processor Brand Preferences

Figure: People's Republic of China, Malaysia, and Vietnam Online Gamer Preferences: Build or Buy

Future Outlook

Essential Guidance

Learn More

Related Research

Synopsis

Abstract

This document is about Online Gamer Spending and Behavioral Patterns in the People's Republic of China, Malaysia, and Vietnam

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