Global Market Review of Functional Foods - Forecasts to 2013

Published by: just-food

Published: May. 31, 2008 - 77 Pages

Table of Contents

Chapter 1 Executive summary

Chapter 2 Introduction

Introduction to the global functional food industry

Defining functional food

Consumer perceptions

Chapter 3 Overview of the global functional food market and future forecasts

Introduction

Asia

Japan

China

North America

The US

Canada

Central and South America

Europe

France

Germany

Italy

Spain

The UK

Australasia

Australia

New Zealand

Chapter 4 Influential consumer and industry trends

Introduction

Controlling consumer perceptions

Understanding, awareness and education

Building trust - and keeping it

Celebrity endorsements

Nutritionists, dieticians and health professionals

Education through branding and design of the packaging

Natural, whole and organic

Ingredients innovation

Scientific support

Targeting by age: the seniors versus the youngsters

Chapter 5 Global trends in functional foods by health concern

Introduction

‘No such thing as the next big ingredient’

Targeting by health concern

Ageing: CoQ10 enzyme

Bone health and osteoporosis: vitamin K

Digestive health: fibre

Cancer: raw food

Diabetes: choline

External appearance: collagen

Fertility and neural tube defects: folic acid

Heart and cardiovascular health: plant sterols

Immunity: probiotics

Vision: lutein and zeaxanthin

Mental acuity and brain health: soya

Physical performance: caffeine

Obesity: numerous functional food ingredients

Chapter 6 Global trends in functional foods by category

Introduction

Success check-list for functional NPD

Bakery and cereals

Confectionery

Dairy

Frozen and chilled food

Chapter 7 The future of functional foods

Introduction

Digestive and heart health will storm ahead

Future NPD opportunities - targeted nutrition

Hurdles to the development of the targeted nutrition market

List of figures

Figure 1: Unilever wants to make 2008 the year for educating the consumer about cholesterol

Figure 2: i-Bread targets specific health concerns with a novel product formula

Figure 3: Naturally Gorgeous chocolate targets the premium and functional added-value confectionery market

List of tables

Table 1: Defining functional food: six functional categories in relation to specific health benefits

Table 2: Definitions of functional foods, nutraceuticals and fortified foods

Table 3: Global functional food market by value 2006-2013 (US$bn and %)

Table 4: Functional food market by value in Japan and China, 2006-2013 (US$m and %)

Table 6: Functional food market by value in North America (Canada and US), 2006-2013 (US$m and %)

Table 7: Functional food market by value in Europe (by major country/region), 2006-2013 (US$m and %)

Table 8: Functional food market by value in Australia, 2006-2013 (US$m and %)

Table 9: Functional ingredients examples for 15 health concerns

Table 10: Heart health food market value, Europe (by major country) and US, 2006-2013 (US$m and %)

Table 11: Digestive health food market value, Europe (by major country) and US, 2006-2013 (US$m and %)

Abstract

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