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Published by: Key Note Publications Ltd
Published: May. 1, 2008 - 111 Pages
Table of Contents
- Executive Summary
- 1. Introduction
- REPORT COVERAGE
- DEFINITION
- 2. Strategic Overview
- FACTORS INFLUENCING FOOD SHOPPING HABITS
- Economic Position
- Availability of Produce
- Location of Stores
- The Perception of Retailers
- Lifestyles
- Eating Habits
- Composition of Households
- Table 1: Household Composition in Great Britain (% and number), 1971, 1981, 1991, 2001 and 2006
- Table 2: The Percentage of Adults in England Living with Their Parents by Sex and Age, 1991, 2001, 2002, 2005 and 2006
- Ownership of Domestic Appliances
- Access to Cars
- Working Women
- Money Rich, Time Poor
- Eating Out
- Religion
- The Weather
- `Mood Food'
- Health Issues
- Obesity
- Food Allergies
- Junk Food
- Is Organic Food Healthier?
- Children's Food
- Food Labelling
- Additives
- Imported Food
- GROWTH MARKETS
- Snacks
- Organic Food
- Functional Food
- Healthy Eating
- Super Foods
- Premium Ranges
- Cheats' Food
- Free-From Foods
- Ethnic Food
- Direct Selling
- POSSIBLE THREATS
- The Competition Commission's Inquiry
- Sunday Trading
- Health Scares
- MARKET DYNAMICS AND SEGMENTATION
- The Rising Cost of Food
- Consumer Expenditure on Food for Home Consumption
- Table 3: Total Consumer Expenditure on Food and Non-Alcoholic Drink by Value at Current Prices (£m and %), 2002-2006
- DISTRIBUTION
- By Type of Outlet
- Grocery Multiples
- Convenience Stores
- The High Street
- Warehouse Clubs
- Home Shopping
- Markets and Farm Shops
- Expenditure by Place of Purchase
- Table 4: Place of Purchase of Selected Foods (% of total expenditure), 2006/2007
- COMPETITIVE STRUCTURE
- MARKETING ACTIVITY
- Main Media Advertising Expenditure
- On Food
- Table 5: Main Media Advertising Expenditure on Selected Foods (£000), Year Ending December 2007
- By Supermarkets and Grocery Chains
- Table 6: Main Media Advertising Expenditure by Selected Supermarkets and Grocery Chains (£000), Year Ending December 2007
- Campaign News
- Sainsbury's Supertheatre
- Eat Positive
- Findus Jean-Christophe Novelli
- Jamie Oliver
- Somerfield
- British Retail Consortium
- Advertising to Children
- Types of Promotions Favoured
- THE CONSUMER
- Expenditure
- By Decile Group
- Table 7: Average Weekly Household Expenditure on Food and Non-Alcoholic Drink by Gross Income Decile Group (£ and %), 2006
- Figure 1: Average Weekly Household Expenditure on Food and Non-Alcoholic Drink by Gross Income Decile Group (£), 2006
- By Age
- Table 8: Average Weekly Household Expenditure on Food and Non-Alcoholic Drink by Age (£), 2006
- By Day of the Week
- Table 9: Expenditure on Food and Non-Alcoholic Drink by Day of the Week (% of weekly expenditure), 2004
- Method of Payment
- Analysis of Main Shoppers by Retailer
- Frequency of Shopping
- Loyalty Cards
- LEGISLATION
- MARKET FORECASTS
- 3. Types of Food Bought
- EXPENDITURE BY CATEGORY
- Table 10: UK Consumer Expenditure on Food by Category by Value at Current Prices (£m), 2002-2006
- Figure 2: UK Consumer Expenditure on Food by Category by Value at Current Prices (%), 2006
- Household Penetration of Fruit and Vegetables
- ETHICAL PURCHASING
- Ethical Trading Initiative
- Fairtrade
- Food Miles
- Freedom Food
- Assured Chicken Production Standards
- Other Assured Standards
- 4. Place of Purchase
- RETAIL SALES
- Table 11: Sales in Non-Specialist Stores and Specialist Food Stores (index 2000=100), December 2007
- CUSTOMER SATISFACTION
- POPULARITY OF SHOPPING CENTRES
- 5. An International Perspective
- SUPERMARKET CHAINS
- Carrefour
- Tesco
- 6. PEST Analysis
- POLITICAL FACTORS
- The Competition Commission
- Changes to Planning Permission
- The National Minimum Wage
- World Economic Forum
- A New Business Tax
- ECONOMIC FACTORS
- The Retail Market
- Disposable Income
- SOCIAL FACTORS
- Lifestyles
- Consumer Confidence
- Benefits to the Community
- Banning the Plastic Bag
- TECHNOLOGICAL FACTORS
- Chip and PIN
- Self-Scanning
- Payment by Mobile Telephone
- Electronic Point-of-Sale
- In-Store Direct Marketing
- 7. Consumer Dynamics
- SUMMARY OF RESULTS
- Table 12: Considerations When Choosing Where to Shop for Food (% of respondents), 2008
- CONSIDERATIONS WHEN SHOPPING FOR FOOD
- "Wide Range of Choice"
- "Low Prices"
- Table 13: Wide Range of Choice and Low Prices (% of respondents), 2008
- "Proximity or Location of Retailer"
- "Availability of Car Parking and/or Petrol Facilities"
- Table 14: Proximity or Location of Retailer and Availability of Car Parking and/or Petrol Facilities (% of respondents), 2008
- "Presence of Small Shops/Grocers/Parades to Preserve the Look and Feel of `Small' Towns — Even if More Expensive"
- "Locally Sourced Produce"
- Table 15: Small Shops/Grocers/Parades to Preserve the Look and Feel of `Small' Towns and Availability of Locally Sourced Produce (% of respondents), 2008
- "Availability of Recycling Facilities"
- "Promotions and Loyalty Schemes"
- Table 16: Availability of Recycling Facilities and Promotions and Loyalty Schemes (% of respondents), 2008
- "Availability of Cash Machines"
- "Large and Varied Selection of Organic Goods"
- Table 17: Availability of Cash Machines and Large and Varied Selection of Organic Goods (% of respondents), 2008
- "On a Public Transport Route"
- "Online Ordering/Delivery Scheme"
- Table 18: On a Public Transport Route and Online Ordering/Delivery Scheme (% of respondents), 2008
- Other Considerations
- 8. Company Profiles
- MARKET DEVELOPMENTS
- Convenience Formats
- Unfair Competition
- Opening Hours
- Quality Assurance
- www.mySupermarket.co.uk
- COMPETITOR PROFILES
- Tesco PLC
- Company Information
- Profitability
- Table 19: Financial Results for Tesco PLC (£m), Years Ending 26th February 2005, 25th February 2006 and 24th February 2007
- J Sainsbury PLC
- Company Information
- Profitability
- Table 20: Financial Results for J Sainsbury PLC (£m), Years Ending 26th March 2005, 25th March 2006 and 24th March 2007
- ASDA Group Ltd
- Company Information
- Profitability
- Table 21: Financial Results for ASDA Group Ltd (£m), Years Ending 31st December 2004-2006
- Wm Morrison Supermarkets PLC
- Company Information
- Profitability
- Table 22: Financial Results for Wm Morrison Supermarkets PLC (£m), Years Ending 30th January 2005 and 29th January 2006 and 53 Weeks Ending 4th February 2007
- Marks and Spencer PLC
- Company Information
- Profitability
- Table 23: Financial Results for Marks and Spencer PLC (£m), Years Ending 2nd April 2005, 1st April 2006 and 31st March 2007
- Co-operative Retail Ltd
- Company Information
- Profitability
- Table 24: Financial Results for The Co-operative Group (£m), 53 Weeks Ending 14th January 2006 and Year Ending 13th January 2007
- Somerfield Ltd
- Company Information
- Profitability
- Table 25: Financial Results for Somerfield Ltd (£m), 53 Weeks Ending 30th April 2005 and Years Ending 29th April 2006 and 28th April 2007
- Waitrose Ltd
- Company Information
- Profitability
- Table 26: Financial Results for Waitrose Ltd (£m), Years Ending 29th January 2005, 28th January 2006 and 27th January 2007
- Whole Foods Market, Inc
- OWN LABEL
- 9. The Future
- FORECASTS
- 10. Further Sources
- Associations
- Publications
- General Sources
- Government Sources
- Other Sources
- Bisnode Sources
AbstractAccording to National Statistics, in 2007, there were 55,540 grocery retailers servicing the UK's demand for food and drink through nearly 103,000 outlets. There were also more than 1,000 street markets, in excess of 500 farmers' markets and 4,000 farm shops. However, it is indisputable that food retailing in the UK is dominated by four major grocery chains — Tesco, ASDA, Sainsbury's and Morrisons — with one growing sales largely at the expense of another. While their out-of-town superstores still flourish, they are increasingly encroaching on the convenience sector with small formats on the high street. Such is their, and particularly Tesco's, apparent dominance of the UK grocery market that they are the subject of an inquiry by the Competition Commission, which will publish its final conclusions in May 2008.
These larger grocery multiples are returning to the high street in recognition of the effects that changing lifestyles are having on shopping habits. A rise in the number of smaller households (which have little need to shop in bulk) increased pressure on leisure time, families eating different foods at different times, lack of forward planning and an established trend towards snacking all contribute to a return to `top-up' shopping. Another major change in shopping habits is the advent of Internet shopping. Tesco.com claims to be the world's largest Internet grocery website, but selling online is also an invaluable route to market for producers, thus avoiding the retailer in the middle.
According to the Expenditure & Food Survey 2006/2007, the proportion of average weekly household expenditure on food and non-alcoholic drink fell from 33% in 1957 to 10.3% in 2006. It represented the largest component of household spending in 1957, when the top ten items in terms of expenditure included four food and beverage items (meals bought away from home, fresh milk, poultry and other undefined meat). In 2006, the top ten items of household expenditure included just one food item, restaurant and café meals. The staple meal of meat and two vegetables in 1957 has, to a great extent, been replaced by more varied fare, such as curry and pasta, while health concerns have helped chicken to become more popular than red meat. Original consumer research for this report, examining the factors that influence people's choice of where to shop, found that a wide choice of produce was more important to respondents than low prices.
In recent years, a trend towards reducing fat, sugar, carbohydrates, calories and salt intake has been evident, and a newer trend has developed towards `maximising' the intake of vitamins, minerals, wholegrains, omega oils and antioxidants. This would suggest that the UK is adopting healthy eating habits, yet the evidence seems to show otherwise. According to a report from the Cabinet Office, entitled Food: An Analysis of the Issues, attitudes towards healthy eating and the environment are not being matched by spending patterns. People may aspire to culturally desirable activities such as cooking a meal from basic ingredients and controlling children's eating habits, but good intentions are not always put into practice. According to the report, the average UK diet includes excessive fat, salt and added sugar, but not enough fruit, vegetables and oily fish. Obesity is on the increase and with it comes the emergence of diet-related ill health. The report concluded that `Existing patterns of food consumption will result in our society being loaded with a heavy burden of obesity and diet-related ill health'.
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