Global Market Review of Malt Whisky - Forecasts to 2012

Published by: just-drinks

Published: May. 31, 2008 - 98 Pages

Table of Contents

Chapter 1 Brand performance

The trend to premium

The major markets

The US

France

The UK

Spain and Japan

Taiwan

Canada

Duty free

Germany

Italy

Chapter 2 Brand marketing strategies

Who drinks malt?

How do malts differentiate themselves from the crowd?

Malt as brand: a progress report

Can malt be luxury?

The over-arching idea?

The consequence of slowness (or was Cardhu right?)

Are we there yet?

Chapter 3 Does anyone know how much whisky there is?

Will malts pay the price for blends’ success?

Pricing

Play…or walk away?

The flight of the mavens?

Regional data

Asia

Australasia

Commonwealth of Independent States (CIS)

Europe

North America

Rest of Americas

List of tables

Table 1: Global malt whisky consumption, 1997-2012 (‘000s nine-litre cases) and 2006 value (US$’000s)

Table 2: Malt whisky consumption by region, 1997-2012 (‘000s nine-litre cases) and 2006 value (US$’000s)

Table 3: Global top ten brands by malt whisky consumption, 1997-2006 (‘000s nine-litre cases) and 2006 value (US$’000s)

Table 4: Global top ten companies by malt whisky consumption, 1997-2006 (‘000s nine-litre cases) and 2006 value (US$’000s)

Table 5: Top ten markets by malt whisky consumption, 1997-2012 (‘000s nine-litre cases) and 2006 value (US$’000s)

Table 6: Top ten fastest growth markets by malt whisky consumption, 1997-2012 (‘000s nine-litre cases) and 2006 value (US$’000s)

Table 7: Top ten brands in US malt whisky consumption, 1997-2006 (‘000s nine-litre cases) and 2006 value (US$’000s)

Table 8: Top ten companies in US malt whisky consumption, 1997-2006 (‘000s nine-litre cases) and 2006 value (US$’000s)

Table 9: Top ten brands in France malt whisky consumption, 1997-2006 (‘000s nine-litre cases) and 2006 value (US$’000s)

Table 10: Top ten companies in France malt whisky consumption, 1997-2006 (‘000s nine-litre cases) and 2006 value (US$’000s)

Table 11: Top ten brands in UK malt whisky consumption, 1997-2006 (‘000s nine-litre cases) and 2006 value (US$’000s)

Table 12: Top ten companies in UK malt whisky consumption, 1997-2006 (‘000s nine-litre cases) and 2006 value (US$’000s)

Table 13: Top ten brands in Spain malt whisky consumption, 1997-2006 (‘000s nine-litre cases) and 2006 value (US$’000s)

Table 14: Top ten companies in Spain malt whisky consumption, 1997-2006 (‘000s nine-litre cases) and 2006 value (US$’000s)

Table 15: Top ten brands in Japan malt whisky consumption, 1997-2006 (‘000s nine-litre cases) and 2006 value (US$’000s)

Table 16: Top ten companies in Japan malt whisky consumption, 1997-2006 (‘000s nine-litre cases) and 2006 value (US$’000s)

Table 17: Top ten brands in Taiwan malt whisky consumption, 1997-2006 (‘000s nine-litre cases) and 2006 value (US$’000s)

Table 18: Top ten companies in Taiwan malt whisky consumption, 1997-2006 (‘000s nine-litre cases) and 2006 value (US$’000s)

Table 19: Top ten brands in Canada malt whisky consumption, 1997-2006 (‘000s nine-litre cases) and 2006 value (US$’000s)

Table 20: Top ten companies in Canada malt whisky consumption, 1997-2006 (‘000s nine-litre cases) and 2006 value (US$’000s)

Table 21: Top ten brands in duty free malt whisky consumption, 1997-2006 (‘000s nine-litre cases) and 2006 value (US$’000s)

Table 22: Top ten companies in duty free malt whisky consumption, 1997-2006 (‘000s nine-litre cases) and 2006 value (US$’000s)

Table 23: Top ten brands in Germany malt whisky consumption, 1997-2006 (‘000s nine-litre cases) and 2006 value (US$’000s)

Table 24: Top ten companies in Germany malt whisky consumption, 1997-2006 (‘000s nine-litre cases) and 2006 value (US$’000s)

Table 25: Top ten brands in Italy malt whisky consumption, 1997-2006 (‘000s nine-litre cases) and 2006 value (US$’000s)

Table 26: Top ten companies in Italy malt whisky consumption, 1997-2006 (‘000s nine-litre cases) and 2006 value (US$’000s)

Table 27: Top ten brands in Asia malt whisky consumption, 1997-2006 (‘000s nine-litre cases) and 2006 value (US$’000s)

Table 28: Top ten companies in Asia malt whisky consumption, 1997-2006 (‘000s nine-litre cases) and 2006 value (US$’000s)

Table 29: Top ten brands in Australasia malt whisky consumption, 1997-2006 (‘000s nine-litre cases) and 2006 value (US$’000s)

Table 30: Top ten companies in Australasia malt whisky consumption, 1997-2006 (‘000s nine-litre cases) and 2006 value (US$’000s)

Table 31: Top ten brands in CIS malt whisky consumption, 1997-2006 (‘000s nine-litre cases) and 2006 value (US$’000s)

Table 32: Top ten companies in CIS malt whisky consumption, 1997-2006 (‘000s nine-litre cases) and 2006 value (US$’000s)

Table 33: Top ten brands in Europe malt whisky consumption, 1997-2006 (‘000s nine-litre cases) and 2006 value (US$’000s)

Table 34: Top ten companies in Europe malt whisky consumption, 1997-2006 (‘000s nine-litre cases) and 2006 value (US$’000s)

Table 35: Top ten brands in North America malt whisky consumption, 1997-2006 (‘000s nine-litre cases) and 2006 value (US$’000s)

Table 36: Top ten companies in North America malt whisky consumption, 1997-2006 (‘000s nine-litre cases) and 2006 value (US$’000s)

Table 37: Top ten brands in Rest of Americas malt whisky consumption, 1997-2006 (‘000s nine-litre cases) and 2006 value (US$’000s)

Table 38: Top companies in Rest of Americas malt whisky consumption, 1997-2006 (‘000s nine-litre cases) and 2006 value (US$’000s)

Abstract

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