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PEST Analysis - Banking Sector in Russia

Published by: Synergyst

Published: May. 1, 2008 - 15 Pages


Table of Contents


BANKING SECTOR IN RUSSIA

PEST ANALYSIS

Political Factors

Short-Term Stabilization

Bank Licensing

Rising Presence of Foreign Banks

Slow Pace of Structural Reforms

Easier Issuance of Debt Instruments

Economic Factors

Strong Economic Growth

Macroeconomic Indicators

Declining Capital Adequacy Ratios

Profits despite Declining Interest Margins

Liquidity Concern for Medium and Small Banks

Foreign Exchange Market

Social Factors

Demographic Trends

Declining Population

Under-Utilized Human Capital

Transparency and Standards

Technological Factors

Growth in Ecommerce

Internet and Mobile Banking




LIST OF TABLES

Table 1: Assets and Market Share of Top 10 Banks in Russia (2006)

Table 2: Top Foreign Banks in Russia (2006)

Table 3: Indicators of Economic Growth

Table 4: Profitability and Margins of Russian Banks (2003-2006)




LIST OF FIGURES

Figure 1: Household, Mortgage and Credit Card Loans in Russia (2006-2015)

Figure 2: Asset Growth vis-à-vis Capital Adequacy Ratio

Figure 3: Rising Dependency Ratio

Abstract

PEST analysis of any industry sector investigates the important factors that are affecting the industry and influencing the companies operating in that sector. PEST is an acronym for political, economic, social and technological analysis. Political factors include government policies relating to the industry, tax policies, laws and regulations, trade restrictions and tariffs etc. The economic factors relate to changes in the wider economy such as economic growth, interest rates, exchange rates and inflation rate, etc. Social factors often look at the cultural aspects and include health consciousness, population growth rate, age distribution, changes in tastes and buying patterns, etc. The technological factors relate to the application of new inventions and ideas such as R&D activity, automation, technology incentives and the rate of technological change.

Synergyst’s PEST Analysis is a perfect tool for managers and policy makers; helping them in analyzing the forces that are driving their industry and how these factors will influence their businesses and the whole industry in general. Our product also presents a brief profile of the industry comprising of current market, competition in it and future prospects of that sector.

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