Luxury Report 2008

Published by: Unity Marketing Inc.

Published: May. 1, 2008 - 229 Pages

Table of Contents

Chapter 1 — About the Luxury Market

Figure 1: Leading Luxury Marketers Revenues, 2004-2007

Some 35 million Households Rank among the Nation's Top 25 percent

Figure 2: Number of Households by Income, 2004 -2006

Fastest Growing Affluent Households

Figure 3: Total number of affluent households

Demographics of the Top 25 Percent of Americans

Figure 4: Household income by age, 2006

Affluents Make More, Spend More and Save More

Figure 5: Annual expenditures, 2006: Average U.S. households compared with affluent

Trends in Affluence

Increasing Diversity in the Luxury Market

Figure 6: Diversity of Luxury Market

Lifestage Changes Impacts the Luxury Market

Figure 7: Triggers for luxury purchases, 2006 & proj. 2007 (Source: Luxury Tracking, 4Q06)

Luxury Consumers’ Plans for Home Changes

Figure 8: Home Changes 2005 (2Q2005 Luxury Tracking), 2006 and proj. 2007

Luxury Consumers Rose from Middle-class Backgrounds

Figure 9: Financial status of family of origin (Luxury Tracking, 2Q04)

New Luxury Market Paradigm — From Things to Experiences

Experiences Provide the Greatest Luxury Satisfaction

Figure 10: Source of Greatest Luxury Satisfactions (1Q2006 Luxury Tracking)

Figure 11: Sources of Greatest Luxury Satisfaction by income

Chapter 2 — Luxury Market Top line Findings

Luxury consumer spending declines sharply in second half of 2007

Figure 12: Luxury Consumption Index thru 4Q2007

Luxury marketers are feeling the pain too, as luxury consumers hold back on spending

Five measures of luxury consumer confidence dropped sharply

Luxury Consumers’ Feelings of Financial Well-Being

Figure 13: Financial Well Being

Luxury Consumers and Reported Spending Trends

Figure 14: Luxury Spending Trends Past Twelve Months

Luxury Consumers and Their Spending Expectations

Figure 15: Expected Spending on Luxury Next 12 Months

Luxury Consumers’ Confidence in Financial Health of the Country

Figure 16: Overall Financial Health of Country

Luxury Consumers Confident of Their Personal Ability to Handle Economic Turmoil

Figure 17: Financial Prospects Next Twelve Months

Predictions for the Luxury Market through 2008

Total Luxury Purchase Incidence

Figure 18: Overall Luxury Purchase Incidence (All Affluent Consumers), 2005-2007

Luxury Purchase Incidence

Figure 19: Luxury Purchase Incidence, 2005-2007

Luxury Consumers’ Average Spending

Figure 20: Average Spending on Luxury, 2005-2007

Luxury Spending by Income Segments in 2006

Figure 21: Luxury Spending by Income Segment, 2006-2007

Luxury Spending by Age Segment

Figure 22: Luxury Spending by Age - 40 and Under and Over 40. 2006-2007

Luxury Spending by Gender

Figure 23: Luxury Spending by Gender

Overall Luxury Spending by Segment Summary

Figure 24: Luxury Spending by Segment Summary, 2006-2007

Luxury Consumers Remain Value-Oriented

Figure 25: Most Recent Luxury Purchase Bought on Sale or at a Discount (4Q2006 Luxury Tracking)

Overview Where Luxury Consumers Shopped

Figure 26: Where People Shopped for Home and Personal Luxuries

Luxury Shoppers’ Favorite Luxury Department Stores and Mass/Discount Stores

Figure 27: Store Brand Usage for Any Luxury Shopping

Luxury Consumers’ Favorite Magazines

Figure 28: Luxury Consumers Favorite Magazines

Chapter 3 — Home Luxuries

Overall Home Luxury Purchase Incidence

Figure 29: Home Purchase Incidence, 2005-2007

Luxury Shoppers' Spending on Home Luxuries

Figure 30: Home Luxury Spending, 2005-2007

Most Popular Shopping Destinations for Home Luxury Consumers in 2007

Figure 31: Where Luxury Consumers Shopped for Home Luxuries

Fastest Growing Categories in Home Luxuries in 2007

Art & Antiques — Purchase Details

Type of Art and Antiques Bought

Figure 32: Type of Art Bought

Amount Spent on Art & Antiques

Where People Shopped for Luxury Art & Antiques

Figure 33: Art & Antiques Shopping Choices

Art & Antiques Brand Usage

Figure 34: Art, Sculpture & Art Retail Brand Usage, 2006-2007

Key Influencers for Art & Antiques Purchases

Figure 35: Art & Antique Key Influencers for Purchase (2Q2006 Luxury Tracking)

Electronics & Photography Equipment — Purchase Details

Type of Electronics Bought

Figure 36: Type of Electronics Bought

Amount Spent on Luxury Electronics & Photography Equipment

Where People Shopped for Luxury Electronics & Photography Equipment

Figure 37: Electronics & Photography Shopping Choices

Electronics & Photography Equipment Brand Usage

Figure 38: Electronics & Photography Brand Purchase

Key Influencers for Electronics & Photography Purchases

Figure 39: Electronic & Photography Key Influencers for Purchase (2Q2006 Luxury Tracking)

Home Decorating Fabrics, Window & Wall Coverings — Purchase Details

Type of Home Decorating Fabrics, Window & Wall Coverings Bought

Figure 40: Type of Home Decor Fabrics, Window & Wall Coverings Bought 66

Amount Spent on Home Decorating Fabrics, Window & Wall Coverings

Where People Shopped for Luxury Home Decorating Fabrics, Window and Wall Coverings

Figure 41: Home Decorating Fabrics, Windows & Wall Coverings Shopping Choices

Key Influencers for Home Decorating Fabric, Window & Wall Coverings Purchases

Figure 42: Home Decor Fabrics, Wall & Window Covering Key Influencers for Purchase (2Q2006 Luxury Tracking)

Furniture, Lamps & Floor Coverings — Purchase Details

Type of Furniture, Lamps & Floor Coverings Bought

Figure 43: Type of Furniture, Lamps, Floor Coverings Bought

Amount Spent on Furniture, Lamps and Floor Coverings

Where People Shopped for Luxury Furniture, Lamps and Floor Coverings

Figure 44: Furniture, Lamps, Floor Coverings Shopping Choices

Key Influencers for Furniture, Lamps, Floor Coverings & Rug Purchases

Figure 45: Furniture, Lamps & Rug Key Influencers for Purchase (2Q2006 Luxury Tracking)

Garden, Outdoor, Lawn & Patio Products — Purchase Details

Type of Garden/Outdoor Bought

Figure 46: Type of Garden/Outdoor Living Luxuries Bought

Amount Spent on Garden

Where People Shopped for Luxury Garden, Outdoor, Lawn, & Patio Products

Figure 39: Garden, Outdoor, Patio, Lawn Shopping Choices

Kitchenware, Cookware & Housewares — Purchase Detail

Type of Kitchenware, Cookware & Housewares Bought

Figure 47: Type of Kitchenware, Cookware, Housewares Bought

Amount Spent on Kitchenware, Cookware & Housewares

Where People Shopped for Luxury Kitchenware, Cookware, Housewares

Figure 48: Kitchenware, Cookware, Housewares Shopping Choices

Key Influencers for Kitchenware, Cookware and Cooks’ Tools Purchases

Figure 49: Kitchenware, Cookware, Cooks Tools Key Influencers for Purchase (2Q2006)

Kitchen Appliances, Bath & Building Products — Purchase Details

Type of Kitchen Appliances, Bath & Building Products Bought

Figure 50: Type of Kitchen Appliances, Bath & Building Products Bought

Amount Spent on Kitchen Appliances

Where People Shopped for Luxury Kitchen Appliances, Bath and Building Products

Figure 51: Kitchen Appliances, Bath & Building Products Shopping Choices 78

Key Influencers for Kitchen Appliance, Bath and Building Products Purchases

Figure 52: Kitchen Appliances, Bath & Building Products Key Influencers for Purchase (2Q2006)

Linens & Bedding Products — Purchase Details

Type of Linens and Bedding Bought

Figure 53: Types of Linens & Bedding Bought

Amount Spent on Linens and Bedding

Where People Shopped for Luxury Linens & Bedding Products

Figure 54: Linens & Bedding Shopping Choices

Key Influencers for Linens & Bedding Purchases

Figure 55: Linens & Bedding Key Influencers for Purchase (2Q2006 Luxury

Tracking)

Tabletop, Dinnerware, Flatware, Servingware — Purchase Details

Type of Tabletop Purchased

Figure 56: Type of Tabletop Purchased

Details: Crystal & Glassware

Figure 57: Type of Crystal and Glassware Purchased

Details: Dinnerware

Figure 58: Type of Dinnerware Purchased

Type of Dinnerware by Material

Figure 59: Type of Dinnerware by Style

Details: Silverware

Figure 60: Type of Silverware Purchased

Amount Spent on Tabletop

Where People Shopped for Luxury Tabletop Products

Figure 61: Tabletop Shopping Choices

Tabletop Brand Usage

Figure 62: Tabletop Brand Awareness & Usage

Key Influencers for Tabletop Purchases

Figure 63: Tabletop Key Influencers for Purchase (2Q2006 Luxury Tracking)

Chapter 4 — Personal Luxuries

Personal Luxury Purchase Incidence

Figure 64: Personal Luxury Purchase Incidence, 2005-2007

Personal Luxuries Spending Overview

Figure 65: Personal Luxury Spending, 2005-2007

Department Stores Are an Important Shopping Choice for Personal Luxury Consumers

Figure 66: Where Luxury Consumers Shop for Personal Luxuries

Fastest Growing Categories in Personal Luxuries in 2007

Automobiles & Recreational Vehicles . Purchase Details

Amount Spent on Automobiles & Recreational Vehicles

Luxury Automobile Brand Usage

Figure 67: Luxury Automobile Brand Usage

Key Influencers for Automobiles

Figure 68: Automobile Key Influencers for Purchase (2Q2006 Luxury Tracking)

Clothing & Apparel . Purchase Details

Type of Clothing & Apparel Bought

Figure 69: Type of Clothing & Apparel Bought

Amount Spent on Clothing & Apparel

Where People Shopped for Luxury Clothing & Apparel

Figure 70: Clothing & Apparel Shopping Choices

Clothing & Apparel Brand Usage

Figure 71: Clothing & Apparel Brand Usage

Key Influencers for Clothing & Apparel Purchases

Figure 72: Clothing & Apparel Key Influencers for Purchase (2Q2006 Luxury Tracking)

Fashion Accessories . Purchase Details

Type of Fashion Accessories Bought

Figure 73: Type of Fashion Accessories Bought

Amount Spent on Fashion Accessories

Where People Shopped for Luxury Fashion Accessories

Figure 59: Fashion Accessories Shopping Choices

Luxury Fashion Accessories Brand Usage

Figure 74: Fashion Accessories Brand Usage

Key Influencers for Fashion Accessories Purchases

Figure 75: Fashion Accessories Key Influences for Purchase (2Q2006 Luxury Tracking)

Fragrance, Cosmetics, and/or Beauty Products . Purchase Details

Type of Cosmetics Bought

Figure 76: Type of Cosmetics & Beauty Products Bought

Amount Spent on Fragrance, Cosmetics and/or Beauty Products

Where People Shopped for Luxury Fragrance, Cosmetics and/or Beauty Products

Figure 77: Fragrance, Cosmetics, Beauty Products Shopping Choices

Key Influencers for Cosmetics, Beauty Products, Fragrances

Figure 78: Cosmetics, Beauty Products, Perfume Key Influencers for Purchase (2Q2006 Luxury Tracking)

Wine & Spirits — Purchase Details

Type of Wine & Spirits Bought

Figure 79: Type of Wine & Spirits Bought

Amount Spent on Wine & Spirits

Key Influencers for Wine & Spirits

Figure 80: Wine & Spirits Key Influencers for Purchase (2Q2006 Luxury Tracking)

Jewelry . Purchase Details

Type of Jewelry Bought

Figure 81: Type of Jewelry Bought

Type of Women’s Jewelry Bought

Figure 82: Type of Women’s Jewelry Bought

Type of Men’s Jewelry Bought

Figure 83: Type of Men's Jewelry Bought

Material of Composition

Figure 84: Material of Composition Women’s Jewelry

Figure 85: Men's Jewelry: Material of Composition

Amount Spent on Jewelry

Where People Shopped for Jewelry

Figure 86: Jewelry Shopping Choices

Jewelry Brand Usage

Figure 87: Jewelry Brand Usage

Key Influencers for Jewelry Purchases

Figure 88: Jewelry Key Influencers for Purchase (2Q2006 Luxury Tracking)

Watches . Purchase Details

Type of Watches Bought

Figure 89: Type of Watches Bought

Material of Composition Formal/Dress Watches

Figure 90: Material of Composition Formal/Dress Watches

Amount Spent on Watches

Where People Shopped for Luxury Watches

Figure 91: Watches Shopping Choices

Watches Brand Usage

Figure 92: Watch Brand Usage

Key Influencers for Watch Purchases

Figure 93: Watches Key Influencers for Purchase (2Q2006 Luxury Tracking)

Chapter 5 — Experiential Luxuries

Purchase Incidence of Experiential Luxuries

Figure 94: Experiential Purchase Incidence, 2005-2007

Spending on Experiential Luxuries

Figure 95: Experiential Luxury Spending, 2005-2007

Luxury Dining — Purchase Details

Amount Spent on Luxury Dining

Key Influencers for Dining Purchases

Figure 96: Fine Dining Key Influencers for Purchase (2Q2006 Luxury Tracking)

Luxury Entertainment — Purchase Details

Amount Spent on Luxury Entertainment

Key Influencers for Entertainment Purchases

Figure 97: Entertainment Key Influencers for Purchase (2Q2006 Luxury Tracking)

Luxury Home Services — Purchase Details

Type of Home Services

Figure 98: Type of Home Services Bought

Amount Spent on Luxury Home Services

Key Influencers for Home Services Purchases

Figure 99: Home Services Key Influencers for Purchase (2Q2006 Luxury Tracking)

Luxury Spa, Massage and Beauty Treatment — Purchase Details

Amount Spent on Luxury Spa, Massage and Beauty Treatment

Key Influencers for Spa & Beauty Treatments Purchases

Figure 100: Spa and Beauty Services Key Influencers for Purchase (2Q2006 Luxury Tracking)

Luxury Travel — Purchase Details

Amount Spent on Luxury Travel

Foreign Travel Choices

Figure 101: Type of Foreign Travel Bought

Domestic Travel Choices

Figure 102: Type of Domestic Travel Bought

Key Influencers for Travel Purchases

Figure 103: Travel Key Influencers for Purchase (2Q2006 Luxury Tracking)

Chapter 6 — About Luxury Consumers' Attitudes toward Luxury

The Extent of Luxury - How Invested Are Luxury Consumers in their Luxury Lifestyles?

Figure 104: The Extent of Luxury in Luxury Consumers' Lives -- the Good,

Better, Best and the 'I just don't care all that much'

Their approach to a luxury lifestyle is tied to how much they spend on luxuries

Figure 105: Spending on Luxury 2Q2007 based upon good, better, best attitudes

Changing Personalities in the 'New Luxury' Market

Luxury consumers remain highly experiential and there are signs they are becoming even more experiential

Figure 106: Attitudes about Luxury, 2007 & 2003 surveys

A New Luxury Consumer Personality Emerges — Temperate Pragmatist

Figure 107: Personalities of Luxury, 2007 & 2003

Figure 108: Attitudes about Luxury by Personality Segment, 2007

Introducing the Five Luxury Consumer Personalities

Luxury Personalities and Their Spending on Luxuries

Figure 109: Average Spending on Luxury by Personality Types

Personalities' feelings about their current financial status and future status

Demographics that define the personalities

Figure 110: Average Income by Personality

Field Guide to the Five Luxury Personalities

Figure 111: Field Guide to the Luxury Personalities

Chapter 7 — About the Luxury Consumers' Home

Introduction

Typical Luxury Consumers’ Home Is Not All that Luxurious — Lots of Room for Major Home

Improvements

Figure 112: Size of Luxury Consumers' Homes, by income segment

Figure 113: Luxury Consumers' Lot Size

Luxury Consumer Homes' Indoor Appointments

Figure 114: Luxury Consumers Homes Indoor Appointments, including superaffluents

Luxury Consumers Homes' Outdoor Appointments

Figure 115: Luxury Home Appointments — Outdoors

Luxuries They Have and Own

Luxury Toys

Figure 116: Luxury "Toys"

Typical Luxury Consumer Owns about Two Sets of Fine Dinnerware

Figure 117: Fine Dinnerware Owned

Most Own at Least One Luxury Watch

Figure 118: Luxury Watch Ownership

Typical Luxury Consumer Owns One Luxury Automobile

Figure 119: Number of Luxury Automobiles Owned

Chapter 8 — Luxury Consumers & the Internet

Introduction

Figure 120: Electronic Shopping and Mail-Order Retail Sales, YTD 2006- 2007 and 2005-2006

Internet Is Growing in Importance in the Lives of Luxury Consumers

Social networking is not just for kids anymore -- Even luxury consumers do it

Figure 121: Visited Social Networking or Social Shopping Sites Past Three

Months (July-September 2007), by Age

Luxury consumers used multi-media strategy combining magazines and Internet to research purchases

Figure 122: Use of Magazines To Learn About Internet

Magazines play important role in making luxury consumers aware of new Internet sites

Figure 123: Role of Magazines in Making Consumers Aware of New Websites

Luxury Consumers Were Most Drawn to the Internet to Visit a Trusted Online Retailer or as the

Result of an Internet Search

Figure 124: Factors that Drew Luxury Consumers to Particular Website in

Past Three Months (July-September 2007)

About Half of Home & Personal Luxury Shoppers Used the Internet to Support Their Purchases - Almost All Luxury Travelers Used the Internet

Figure 125: Use of the Internet to Support Purchases, by Product and Service

People who used the Internet to support their purchases tended to spend more overall

Figure 126: Average Amount Spent by Luxury Consumers by Product

Category and Use of Internet

Comparing prices was most widely used application for the Internet

Figure 127: Uses of Internet in Support of Luxury Goods Purchases

Role of the Internet in Influencing Last Purchase

Figure 128: Internet Rated Very Important in Influencing Last Purchase

Luxury travelers make the absolute most of the Internet

Figure 129: Use of the Internet by Luxury Travel Purchasers

Trends in Spending and Time on the Internet, 2005 to 2007

Figure 130: Average Time Spent Online for Internet Shopping and Research

Purchases, 3Q2007 & 3Q2005

Figure 131: Average Amount Spent on Internet Making Purchases, 3Q2007 & 3Q2005

Having Access to Wide Selection of Merchandise, Convenience of Shopping at Home and Ability to Compare Products and Prices Are Keys to Attracting Luxury Consumers to Internet Shopping

Figure 132: Features Luxury Shoppers Consider Very Important for Using the

Internet for Shopping, 3Q2007 & 3Q2005

Shipping and Handling Charges Discourage Luxury Internet Shoppers

Features that Are Very Important for a Luxury Website

Figure 134: Features Very Important for a Luxury Website

Luxury Consumers' Favorite Internet Websites

Figure 135: Top Ten Luxury Consumers' Websites

Chapter 9 — About Luxury Travel

Nearly Four Trips Planned For April to December 2006

Figure 136: Travel Plans April-December 2006

Luxury Resort and Foreign Travel Top List for Personal Vacation Plans

Figure 137: Type of Personal Trips Planned

Travel Spending Trends, 2005 to 2006

Figure 138: Trends in Luxury Travel, 2005 to 2006

Relaxation and Stress Relief Is Primary Experience Desired by Luxury Travelers

Figure 139: Travel Experiences Rated Very Important by Luxury Travelers

Having Special Experiences that Make Memories Is Top Factor when Planning Travel

Figure 140: Factors Rated Very Important When Planning Luxury Travel

Chapter 10 — About Happiness and Motivators for Luxury Purchases

Luxury Consumers Just Want to Have Fun

Figure 141: Motivators Rated Very Important When Purchasing Luxury

Happiness Is the Ultimate Luxury

People have a happiness ‘set point’ that is resistant to change

Money doesn’t buy happiness, in fact the pursuit of wealth may make people less, rather than more happy

Income and Assets Measure One's Success in Business and Career --

Happiness Measures One's Success in Life

Understanding affluent consumer psychology is critical to success in luxury brand marketing

Figure 142: Satisfaction with Life Scale by Ed Diener (4Q2007)

Money does buy happiness -- but an increase of 2.5 times more money only gets you 10 percent more happiness

The new luxury consumer is adopting a 'less is more' lifestyle

Chapter 11 — Status & the Luxury Consumers

Attitudes about Status

Figure 146: Attitudes about Status

Personalities of Status

Figure 147: Personalities of Status

Figure 148: Status Personalities Attitudes

Consensus Connie Goes Along with the Status Quo

Sarah the Status Seeker Places a Priority on Prestige

Quality Magnet Martha Is Driven to Buy the Best

Anti-Status Andy Rejects the Trappings of Status

Lifecycle of Luxury Brands’ Status Tied to Consumers’ Age

Figure 149: Status Attitudes Most Closely Associated with Younger Consumers

Figure 150: Anti-Status Attitudes Most Closely Associated with Older Luxury Consumers

Maintaining Luxury Consumers’ Desire for Status Through the Acquisition of Luxury Is Good for Luxury Marketers

Counter Trend toward Anti-Status Is Taking Hold

Chapter 12 — Luxury Consumers and the Loyalty Factor

Luxury Consumers’ Membership in Loyalty Programs

Figure 151: Membership in Loyalty Programs, by age and by income

Membership and It’s Impact on Brand Choices

Figure 152: How Strongly Loyalty Programs Influence Brand Choices

Membership and Its Impact on Luxury Spending

Figure 153: Average Amount Spent by Luxury Consumers 1Q2007 based upon Membership

Want to Target Young Affluents? Create a Loyalty Program for Them

Figure 154: Average Amount Spent by Luxury Consumers 1Q2007 based upon age and membership

Case Studies of Effective Loyalty Programs

Characteristics of Effective Loyalty Programs

Chapter 13 — Luxury Consumers and the Countries that Produce the Best Luxuries

Where Luxury Goods Are Manufactured Influences Luxury Consumers' Purchase Decision

Figure 155: Importance of Place of Manufacture of Luxury Goods

Countries Most Respected for Producing Better Quality Luxury Goods

Figure 156: Countries that Produce Better Quality Luxury Goods, percentages and index

Countries of Manufacture Where Quality Is Perceived as Lacking

Figure 157: Countries Associated with Poorer Quality Luxury Goods, percentage and index

Attitudes about Place of Manufacture

Figure 158: Attitudes about Place of Manufacture Conclusions & Recommendations

Appendix A

Research Objectives

Research Methodology

Income Demographics

Figure 159: Income Demographics

Gender

Age Distribution

Figure 160: Age Distribution

Other Demographic Variables

Survey Questionnaires

Abstract

• Home Luxuries, such as kitchen appliances, bath fixtures, art and antiques, furniture, tabletop, decorative home furnishings, electronics and more
• Personal Luxuries, including fashion, beauty, jewelry and watches
• Automobiles
• Experiential Luxuries, such as travel, fine dining, entertainment, spa and beauty services.

• Art and Antiques (Specific data is collected on already-framed reproductions; unframed reproductions; custom-framed art or reproductions; other custom framing; original art; sculpture, statues, 3D art; antique furniture and collectibles; wall decor)
• Electronics and Photography Equipment (Computers; iPods and other MP3 devices; cameras; cellular phones; televisions; DVD/video players; audio equipment; home entertainment systems; PDA's)
• Furniture, Lamps and Floor Coverings (Lamps and lighting; upholstered furniture; wooden furniture; rugs and floor coverings)
• Garden and Outdoor (Patio furniture; grills; lighting accents; fencing; power gardening equipment; decorative pots; garden statues; chimeneas and outdoor stoves; garden shelters; water gardens; porch and patio decorative accents)
• Home Decorating Fabrics, Wall and Window Coverings (Wall coverings, such as wall paper; ready-made curtains, drapes; window coverings, such as blinds, shades; home decorating fabrics for custom upholstery, curtains, drapes, etc.)
• Kitchen Appliances, Bathroom Equipment and Building Products (Kitchen appliances, such as stoves, ovens, refrigerators; bathroom equipment, such as tubs, showers, toilets, fixtures; kitchen equipment, such as cabinets, countertops; air conditioning/filtration systems; water systems)
• Kitchenware, Cookware, Housewares (Small appliances; cookware; bakeware; cutlery; storage and organization; barware)
• Linens and Beddings (Sheets and pillowcases; comforters, spreads; pillows and pillow accents; bath linens; mattresses and box springs; duvets and shams; feather beds and mattress covers; table linens)
• Tabletop, Dinnerware, Stemware, Flatware (Dinnerware, including fine china, ceramic or stoneware, serving ware and decorative accents; crystal and glassware decoratives, stem ware, serving pieces, barware; flatware, including sterling silver flatware, serving pieces, decorative accents and other flatware)
• Personal Luxuries
• Clothing and Apparel (Women's casual, dress/business, formal/evening, outerwear; men's casual, dress/business, formal/evening, outerwear; teen's clothing; children's clothing; baby clothing)
• Cosmetics, Fragrance and Beauty Products (Fragrances, perfumes; bath and body lotions; face care; hair care; cosmetics and makeup; sun and tanning products)
• Fashion Accessories (Women's handbags, shoes, brief cases, and fashion accessories, such as scarves, belts; men's wallets, brief cases and men's fashion accessories, including shoes, belts, etc.; luggage for men and women)
• Jewelry (Women's and men's jewelry by type, including necklaces, earrings, bracelets, rings, bridal/wedding, pins and brooches; women's and men's jewelry by material, including 14k and above gold, sterling silver, platinum, gold plate or vermeil, costume jewelry; and women's and men's jewelry by stone, including diamonds, other precious gemstones, semi-precious gemstones, pearl, faux or man-made, no gemstone content)
• Watches (Women's and men's watches by style, including formal/dress or casual/sports)
• Wine, Liquor and Spirits (Wine, champagne, vodka, whiskey, rum, scotch, cognac, bourbon, sherry/port)
• Automobiles
• Including brands Acura, Audi, BMW, Cadillac, Jaguar, Infiniti, Land Rover, Lexis, Lincoln, Mercedes, Porsche, Saab, Volvo
• Experiential Luxuries
• Dining
• Entertainment
• Home Services (House cleaning/maid; lawn care; landscaping; party planning/catering; home decorator/designer; pet care; pool maintenance)
• Spa, Massage, Beauty and Cosmetic Services
• Travel (Foreign and domestic luxury hotels, commercial air, resorts, cruises, group tours, adventure travel, private air travel)

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