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Casual Games Market

Published by: Pearl Research

Published: Dec. 1, 2007 - 60 Pages


Table of Contents


All About Casual

What are Casual Games?

Online Consumer Profile

The Art of Casual

History of Casual Games: 1972 - Present

Online Content Trends

Inside Casual

State of the Industry

Casual Game Designers

Casual Content Creation

How Development Works

Global Market Opportunities

Business of Casual

Market Business Overview

Business Models: Skill-based, Subscription,

Trial-to-Purchase, Advertising, Mobile,

Microtransactions, Retail, Advergames

Company Profiles

About the Casual Games Association

Method & Disclosures

Glossary

2008 Calendar

Abstract

The report is becoming the industry standard for casual games information. This exclusive 60-page report covers worldwide market sizing, business models, industry dynamics and top products and companies.

Highlights from the 2007 Casual Games Study:
  • The overall casual game industry is a $2.25 billion a year market that is currently growing by 20% annually.
  • The majority of online portals feature catalogs of over 1,000 games and add between 75 to 300 new games to their catalogs each year.
  • Casual games are usually played for a short period of time increments, from five minutes to 20 minutes - though it's common for people to play one game after another for many hours.
  • The rapid growth of the casual games market had prompted companies to create games for more audiences and also for more platforms, including the Internet, PC, and macintosh computers, Xbox, PlayStation, Nintendo DS, Wii and even mobile phones and PDAs.
Also included in the report is a history of the casual game market, a breakdown and overview of the industry's various business models, and company profiles of leading casual game companies.

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