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Published by: Mintel International Group Ltd.
Published: Mar. 1, 2008
Table of Contents
- Issues in the Market
- Main issues
- Definition
- Abbreviations
- Market in Brief
- The shrinking of the third age group
- Mortgages and equity release
- The Sandwich generation more adventurous then ever before
- Third agers as second-generation Internet users
- Is 50 the new 40?
- More third agers in work
- Internal Market Environment
- Key points:
- The shrinking of the third age group
- Figure 1: Adult population trends, by lifestage, 2002-12
- Parents leaving it later
- Leisure expenditure by activity
- Figure 2: Consumer expenditure on selected leisure goods and activities, 2002-07
- Broader Market Environment
- Key points:
- Rising PDI masking a financial meltdown?
- Figure 3: Trends in personal disposable income and consumer expenditure, 2002-12
- Mortgages and equity release
- Figure 4: Housing tenure, by lifestage, February 2007
- Age trends
- Figure 5: Trends in the age structure of the UK population, by gender, 2002-12
- Socio-economic trends
- Figure 6: Adult population trends, by socio-economic group, 2002-12
- The working population
- Figure 7: UK labour market, by gender, 2002-12
- Third age employment trends
- Figure 8: Number of 50-59/64-year-olds in employment in the UK, 2002-07
- Pension contributions
- Figure 9: Pension ownership, by lifestage, November 2006
- Internet penetration
- Figure 10: British Internet penetration at home/work/place of study or elsewhere, by gender, socio-economic group, age, region and working status, 2002-07
- Competitive Context
- Key points:
- Level of leisure time by lifestage
- Figure 11: Going out on weekdays vs weekends, by detailed lifestage groups, September 2007
- Weekend leisure activities by lifestage
- Figure 12: Most popular leisure activities undertaken at the weekend, by detailed lifestage groups, September 2007
- Figure 13: Next most popular leisure activities undertaken at the weekend, by detailed lifestage groups, September 2007
- Strengths and Weaknesses in the Market
- Strengths
- Weaknesses
- Companies and Brands
- Key points:
- Saga
- The University of the Third Age (U3A) and the Third Age Trust
- Figure 14: Third Age Trust, membership, 2002-07
- Directgov
- Other organisations/websites
- Third Age Profile & Leisure Time
- Key points:
- Third age composition
- Figure 15: Third age consumers, by gender, age, socio-economic group, marital status, lifestage, Mintel’s Special Groups, working status, tenure, region, ACORN category, Internet usage, household size and car ownership, 1997 and 2007
- Age
- Income
- Independence
- Internet-literate?
- Other lifestyle findings
- So what of the near future?
- Leisure time
- Figure 16: Third age consumers, by leisure time, 2007
- Finding it hard to relax and let go?
- Leisure time by demographic analysis
- Figure 17: Third age consumer leisure time, by gender, age, socio-economic group and region, 2007
- Sport and Hobbies
- Key points:
- Exercise
- Figure 18: Third age consumers, by exercise, 2007
- Sporting activities
- Figure 19: Third age consumers, by sporting activities, 2007
- Stopping to smell the roses
- Sport club membership
- Figure 20: Third age consumers, by sporting clubs belonged to, 2007
- Team sports the major casualty
- Sporting equipment
- Figure 21: Third age consumers, by sporting equipment owned, 2007
- Culture
- Key points:
- Music
- Figure 22: Third age consumers, by participation in musical activities, 2007
- Theatre/plays and other culture and art
- Figure 23: Third age consumers, by participation in cultural activities, 2007
- DIY and Gardening
- Key points:
- DIY
- Figure 24: Third age consumers, by interest and participation in DIY, 2007
- A young man’s game?
- Gardening
- Figure 25: Third age consumers, by interest and participation in gardening, 2007
- Media
- Key points:
- TV and radio
- Figure 26: Third age consumers, by TV and radio participation, 2007
- Internet and PC usage
- Figure 27: Third age consumers, by Internet and PC usage, 2007
- Books
- Figure 28: Third age consumers, by book usage, 2007
- Gambling
- Key points:
- Figure 29: Third age consumers, by participation in gambling, 2007
- Eating Out and Pubs
- Key points:
- Pub visiting
- Figure 30: Third age consumers, by pub visiting, 2007
- Restaurants
- Figure 31: Third age consumers, by restaurant visits, 2007
- Appendix - Sport and Hobbies
- Exercise - Detailed Demographics
- Figure 41: Third age exercise participation, by gender, age, socio-economic group and region, 2007
- Sporting activities - Detailed Demographics
- Figure 42: Third sports and hobbies behaviour, by gender, age, socio-economic group and region, 2007
- Sport club membership - Detailed Demographics
- Figure 43: Third age sports club membership, by gender, age, socio-economic group and region, 2007
- Sport equipment - Detailed Demographics
- Figure 44: Third age sports equipment ownership, by gender, age, socio-economic group and region, 2007
- Appendix - Culture
- Figure 45: Third age participation in music concerts, by gender, age, socio-economic group and region, 2007
- Figure 46: Third age participation in cultural activities, by gender, age, socio-economic group and region, 2007
- Appendix - DIY and Gardening
- DIY
- Figure 47: Third age participation in DIY activities, by gender, age, socio-economic group and region, 2007
- Gardening
- Figure 48: Third age interest and participation in gardening, by gender, age, socio-economic group and region, 2007
- Appendix - Media
- TV and radio
- Figure 49: Third age media interest and participation, by gender, age, socio-economic group and region, 2007
- Internet and PC usage
- Figure 50: Third age PC and Internet usage, by gender, age, socio-economic group and region, 2007
- Books
- Figure 51: Third age book readership, by gender, age, socio-economic group and region, 2007
- Appendix - Gambling
- Figure 52: Third age gambling participation, by gender, age, socio-economic group and region, 2007
- Appendix - Eating Out and Pubs
- Pub visiting
- Figure 53: Third age pub visits, by gender, age, socio-economic group and region, 2007
- Restaurants
- Figure 54: Third age restaurant visits, by gender, age, socio-economic group and region, 2007
AbstractThis report looks at third agers and the leisure activities that they do, compared with participation a decade ago. The third age group is decreasing in size due to having children later in life but there is evidence that they are becoming more affluent despite many still being financially tied to their recently departed offspring. They are paying off their mortgage and releasing funds from their property so that they can enjoy their non-work life to the fullest extent possible.
Half of the UK’s population are over 45 and we’re living longer and enjoying more active lifestyles. There are pressure groups, universities and websites devoted to making life easier and battling for equality for third agers, but what is the leisure industry doing to attract these (often) cash and time-rich people?
Data in this report show that third agers are becoming more progressive in the way they consume leisure, with more ‘active’ activities taking centre stage, coupled with them becoming more conversant with technology and online provision. As a result, the leisure industry and operators have changed the way they promote themselves to incorporate this age group to a greater degree.
Key themes of the report:- Is the third age group increasing or decreasing in size?
- How important is leisure to the third age group?
- Are third agers becoming more affluent or are they still weighed down by family commitments?
- Have third agers become more adventurous in their leisure activities?
- Are third agers more PC-literate now?
- How have attitudes and leisure habits changed between 1997 and 2007?
- What are the leisure habits of consumers who are about to become third agers?
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