|
Published by: Mintel International Group Ltd.
Published: Mar. 1, 2008
Table of Contents
- ISSUES IN THE MARKET
- Key themes
- Definitions
- Figure 1: Publications included in report, 2008
- ABBREVIATIONS
- MARKET IN BRIEF
- Shrinkage
- Adjusting portfolios
- Winners
- What teens are doing
- What they feel
- And what about the future?
- INTERNAL MARKET ENVIRONMENT
- Key points:
- Spending power
- Figure 2: Income per week for 11-14s, by gender, age, socio-economic group and household composition, 2006
- But some have more choice than others
- Who is doing the funding?
- Figure 3: Source of income for 11-14s, by gender, age, socio-economic group and household composition, 2006
- Greater independence
- Figure 4: Income per month for 15-19s, by gender, age, socio-economic group and household composition, 2006
- Where does the money come from
- Figure 5: Source of income for 15-19s, by gender, age, age by gender, socio-economic group and household composition, 2006
- Juggling priorities
- Figure 6: How money is spent, by age and gender, 2006
- Flexible communications
- Figure 7: Access to computers and mobile phones, by gender, age and socio-economic group, 2006
- Privacy
- Paying the phone bill
- Figure 8: Who pays the mobile phone bill, by gender, age and socio-economic group, 2006
- BROADER MARKET ENVIRONMENT
- Key points:
- A declining target market
- Figure 9: Trends in the age structure of the UK population, by gender, 2002-12
- Economic health
- Figure 10: Trends in personal disposable income and consumer expenditure, 2002-12
- How other print sectors are performing
- Figure 11: UK retail sales of selected consumer magazines, 2002-07
- Contrasting sales trends
- What do men and women want?
- COMPETITIVE CONTEXT
- Key points:
- It’s a busy life
- Figure 12: Leisure activities done in the past seven days, by gender, age and household composition, 2006
- Books and reading
- Figure 13: Books and reading, by gender and age, 2006
- The game’s the thing
- Figure 14: Whether teens ever play consoles or handheld computer games, by gender and age, 2006
- Figure 15: Computer software purchase, by gender and age, 2006
- Bring on the technology
- Figure 16: Types of technology have in home, by gender and socio-economic group, 2006
- Mobile phone features
- Figure 17: Selected mobile features used, by gender and age, 2006
- Different worlds
- Fragmentation
- STRENGTHS AND WEAKNESSES IN THE MARKET
- Strengths
- Weaknesses
- MARKET SIZE AND FORECAST
- Key points:
- Number of titles
- Figure 18: Number of teenage magazine titles in UK, 2002-08
- Total volume and value slump from peak
- Figure 19: UK retail sales of teenage magazines, by volume and value, 2002-12
- The past
- The present
- The future
- Factors used in the forecast
- Why teenage titles especially?
- Music hit hard
- Fashion and lifestyle still waving not drowning?
- Circulation trends
- Figure 20: Circulation trends for audited teenage titles (July-Dec), 2003-07
- Brighter spots among the gloom
- MARKET SHARE
- Publishers and titles
- Figure 21: UK retail market shares for teenage magazines, by publisher, 2003-07
- The whys and wherefores
- The 2003-05 period
- The 2006-07 period
- COMPANIES AND PRODUCTS
- Key points:
- PUBLISHERS AND TITLES
- EMAP
- Panini UK
- Hachette Filipacchi
- DC Thomson
- BBC Worldwide
- The BBC
- National Magazines
- Other publishers
- DIGITAL MEDIA
- Figure 22: Leading social networks in UK, 2007
- MySpace
- Bebo
- Facebook
- PRINT MEDIA USAGE
- Key points:
- Trouble ahead for teen mags?
- Figure 23: 11-19-year-olds who read magazines, 2000 and 2006
- Figure 24: 11-19-year-olds who read magazines, by gender, 2000 and 2006
- Less readers, less often…
- Figure 25: How often 11-19-year-olds get magazines, 2000 and 2006
- …but girls keeping magazines afloat
- Figure 26: How often 11-19-year-olds get magazines, by gender, 2000 and 2006
- Who pays the bill?
- Figure 27: How magazines were obtained, by gender, age, socio-economic group and household composition, 2006
- NON-PRINT MEDIA
- Other traditional media
- Figure 28: Number of TV sets in household, by gender, age, socio-economic group and household composition, 2006
- Communications and technology
- Figure 29: Total hours per week Internet accessed, 2006
- Figure 30: What teens use Internet for, by gender, age and socio-economic group, 2006
- Emailing
- Figure 31: Number of emails sent per week, by gender, age and socio-economic group, 2006
- Attitudes towards computers
- Figure 32: Agreement with selected computer and Internet-related statements, by gender and age, 2006
- The group and the individual
- Video games
- Figure 33: Where and how play computer games, by gender and age, 2006
- TV and radio
- Figure 34: Where TV and radio accessed, by gender, age and socio-economic group, 2006
- APPENDIX - CONSUMER SAMPLE PROFILE
- Figure 35: Sample profile, by gender, age, age by gender, socio-economic group and household composition, 2006
- APPENDIX - MEDIA USAGE
- Magazine purchasing habits
- Figure 36: How magazines were obtained, by gender, age, socio-economic group and household composition, 2006
- Internet access
- Figure 37: Where access Internet, by gender, age and socio-economic group, 2006
- Attitudes towards the Internet and computers
- Figure 38: Agreement with selected computer and Internet-related statements, by gender and age, 2006
- Radio listening
- Figure 39: How listened to radio, 2006
- APPENDIX: RESEARCH METHODOLOGY
AbstractTeenage magazines have declined far more steeply than any other print sector in the UK, and this report will distinguish the reasons why.
While teenage magazines have lost close to 60% of total volume sales since 2002, both the women’s and men’s sectors have used new product launches to increase total sales despite facing similarly challenging conditions.
The new media landscape has become more important than the method of content delivery. The nature of the relationship between host (magazine, website or social network) and user is changing, and completely new relationships are being formed, for instance with other users like site visitors.
This will influence usage of and attitudes towards other, more traditional media forms. It may also be transforming users in a wider sense - perhaps in how they relate to other people as well as how they relate to media.
Key themes of the report:- Rapid technological development.
- Volatile consumers with fast-changing preferences.
- Competition for time and money.
- Peer influences.
- How media are used.
- Individuality and the group.
Get Full Details About This Report >>
|
|
US: 800.298.5699
Int'l: +1.240.747.3093
|
|
|
