Meat, Fish and Poultry - Ireland - March 2008

Published by: Mintel International Group Ltd.

Published: Mar. 1, 2008 - 71 Pages

Table of Contents

ISSUES IN THE MARKET

Key themes in the report:

Definition

Abbreviations

MARKET IN BRIEF

Summary of key trends

Role of protein in a healthy lifestyle

The food mile dilemma

Cooking down the lens

INTERNAL MARKET ENVIRONMENT

Key Points

I would walk 500 miles?

Figure 1: Attitudes towards food and shopping, RoI, 2001-07

Figure 2: Attitudes towards food and shopping, NI, 2001-07

Hey big spenders

The scary bits

Gauging consumer reactions

Limited concern over sustainability among Irish consumers

Figure 3: Attitudes towards ethical food and drink, NI and RoI, December 2007

In search of healthier lifestyles

Fighting the flab

The Irish perspective on health

Figure 4: Attitudes towards healthy eating, NI and RoI, December 2007

Figure 5: Attitudes to food and shopping, RoI and NI, 2001-07

Health and protein

Organically good

The celebrity effect

Nutritional benefits

Future outlook - confusion or clarification?

BROADER MARKET ENVIRONMENT

Key Points

Always in a hurry

Celebrity chefs

Wheat ‘til you ‘ear this

The organic challenge

Supply issues

Insufficient domestic demand driving reliance on export markets

Single Farm Payments question farms’ viability

Fishing quotas

Figure 6: RoI fish landings, 2000 and 2005

Growing old together

Figure 7: Forecast population change, in thousands, by age, NI, 2000-20

Figure 8: Forecast population change, in thousands, by age, RoI, 2000-20

MARKET VALUE AND FORECAST

Key Points

Figure 9: Estimated value of the meat, fish and poultry market, NI and RoI, 2003-12

Flagging sales from flu

Figure 10: Estimated value of the meat, fish and poultry market, NI and RoI, 2003-12

Fish in fashion

MARKET SEGMENTATION

Key points

Figure 11: Estimated meat market segmentation, NI and RoI, 2007

Meat - scary but versatile?

Figure 12: Estimated value of meat market segmentation, NI and RoI, 2003-07

Poultry pales in comparison due to a bad summer

Figure 13: Estimated value of poultry market segmentation, RoI, 2003-07

Fish fortunes

Figure 14: Estimated value of fish market segmentation, NI and RoI, 2003-07

COMPANIES AND BRANDS

SUPPLIERS

Moy Park

Foyle Group

O’Kane Poultry

Dunbia

Donegal Catch

Fane Valley Group

Grampian Country Foods - Cookstown Division

Henry Denny & Sons

Irish Food Processors

Glanbia Meats

Shaws

RETAILERS

Asda

Dunnes Stores

Musgrave - SuperValu - Centra

Sainsbury’s

Superquinn

Tesco

CHANNELS TO MARKET

Key points

Specialists still have something to say

Farmers’ markets

Where do consumers usually buy meat, fish and poultry?

Figure 15: Summary table of where consumers usually buy meat, fish and poultry, NI and RoI, 2007

Why do specialists have the edge over supermarkets when it comes to red meat?

MEAT, FISH AND POULTRY CONSUMPTION

Key points

Figure 16: All who have purchased meat, fish and poultry in the last week, NI and RoI, 2007

Convenience formats growing in importance

Figure 17: Expenditure on fresh and frozen meat in last week/month, NI and RoI, 2002-07

Poultry back to good health in 2007

Figure 18: Expenditure on fresh and frozen poultry in the last week, NI and RoI, 2002-07

Greater enthusiasm for fish

Figure 19: Expenditure on fresh fish in the last week, NI and RoI, 2002-07

APPENDIX

Figure 20: Sterling to Euro conversion rates

Figure 21: Expenditure on meat, fish and poultry, NI and RoI, 2007

Figure 22: Expenditure on fresh and frozen meat, by demographic split, NI, 2007

Figure 23: Expenditure on fresh poultry and pre-packed/prepared meat, by demographic split, NI, 2007

Figure 24: Expenditure on fresh fish and frozen poultry, by demographic split, NI, 2007

Figure 25: Expenditure on fresh and frozen meat, by demographic split, RoI, 2007

Figure 26: Expenditure on fresh fish and frozen poultry, by demographic split, RoI, 2007

Figure 27: Expenditure on poultry and pre-packed/prepared meat, by demographic split, RoI, 2007

Figure 28: All who have purchased meat, fish or poultry in the last week, NI and RoI, 2002-05

APPENDIX: RESEARCH METHODOLOGY

Abstract

• Have the Irish meat, fish and poultry markets survived the onslaught of food scares? Have consumers lost their trust?
• Are supply issues worsening?
• How important are issues of sustainability and food ethics to Irish consumers?
• Who are the core consumers?
• How are companies adapting their offer to suit changing lifestyles, incorporating the preoccupation with health, quality, and food safety?

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